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12:25 PM ET, September 5, 2008


 Top Items: 
Sam Diaz / Between the Lines:
Seinfeld & Gates: Was this ad supposed to be funny?  —  The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful “I'm a Mac, I'm a PC” campaign aired during the Thursday night kickoff to the NFL season.  Did you see it?  I missed it on TV but caught it on YouTube.
Microsoft Kicks off new Windows Campaign with Star Power  —  “This is the Conquistador,” explains Jerry Seinfeld, showing a befuddled Bill Gates a brown loafer.  “They run very tight.”  —  After seeing the new ad from Microsoft, which debuted today, some may wonder what Jerry Seinfeld …
Discussion: Digital Daily, BoomTown and Tech Tracks
Michael Arrington / TechCrunch:
Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation”  —  So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight.  It's mostly content free, with just one mention of Microsoft near the end.
Ina Fried / Beyond Binary:
Microsoft begins big ad push  —  Microsoft kicked off its fancy new ad campaign for Windows on Thursday with an ad featuring Bill Gates trying on shoes at a store with Jerry Seinfeld.  —  The ad, which is also set to be posted on, aired during the NFL kickoff game on NBC …
Mary Jo Foley / All about Microsoft:
Forget Seinfeld.  Can Windows gurus help the Windows brand?  —  The day after it launched the first ad in its $300 consumer-focused make-over campaign, Microsoft is going public with some of the other planned Windows-branding fixes it has in the pipeline.  —  Microsoft isn't opening brick-and-mortar Microsoft stores.
Miguel Helft / Bits:
Google At Age 10  —  Google applied for incorporation as a business 10 years ago Thursday, according to a timeline supplied by the company.  The application was accepted on Sept. 7, which is Sunday.  —  In that decade, the search engine company has quickly emerged as the most successful business …
Discussion: Valleywag and Memex 1.1
Tim Weber / BBC:
Google at 10  —  It's the success story to beat all internet success stories.  —  Ten years ago, on 7 September 1998, two young graduate students at Stanford University incorporated a company with the (then) odd-sounding name “Google”.  —  Today, Larry Page and Sergey Brin are billionaires.
Discussion: AppScout
Wendy Tanaka / Forbes:
Google Hits Double Digits
Discussion: eWeek
Justin Scheck / Wall Street Journal:
Dell Plans to Sell Factories In Effort to Cut Costs  —  Dell Inc. is trying to sell its computer factories around the world, a move to sharply overhaul a production model that was long a hallmark of the PC giant's strategy but is no longer competitive.  —  In recent months …
Om Malik / GigaOM:
What Netscape's Founder Thinks About the New Google Browser  —  Marc Andreessen, whose first startup, Netscape Communications, introduced the consumer web to millions thanks to its Netscape browser, seems to be suitably impressed by Google's recently released Chrome browser.
Paul Boutin / Valleywag:
MySQL founder quits Sun  —  “Just heard that Monty gave his resignation to Sun today,” a tipster we trust writes about Michael Widenius, the Finnish-born main author of open-source database software MySQL.  Sun Microsystems had aqcuired Monty's company, also called MySQL, for a cool billion in January.
Om Malik / GigaOM:
Joost To Kill Desktop Client  —  Exclusive: In what is likely to be a major shift in the company's strategy, peer-to-peer startup Joost is going to stop making its desktop client.  The decision to suspend the client is likely to be announced soon, I am told.
Steven Musil / CNET
Michael Moore plans Net-only film premiere  —  Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.  —  Slacker Uprising , which documents Moore's 62-city tour through swing states during …
Richard MacManus / ReadWriteWeb:
Chrome Not Ready For Enterprise  —  We've covered the launch of Google's new browser Chrome extensively this week.  But as we near the end of the week, one of the questions yet to be answered is how Chrome will fare in the enterprise.  As we all know Google is making a strong push …
Matt Asay / The Open Road:
The key to making money: Charge for your product  —  I loved this presentation by David Heinemeier Hansson of 37Signals.  His topic?  How to make money as an online software company.  —  His verdict?  Charge for your product, but be careful whom you charge.  —  Chris Anderson elaborates on this theme:
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 More Items: 
Romain Guy / Android Developers Blog:
Android Photostream
Discussion: AppScout and Underexposed
Ryan Paul / Ars Technica:
Red Hat acquires Qumranet, will embrace KVM
The Boy Genius / Boy Genius Report:
Full PRADA II specifications!
Matthew Lasar / Ars Technica:
FCC exempts small cable operators from HD must-carry rule
Dan Goodin / The Register:
Open source release takes Linux rootkits mainstream
Discussion: Open Source
John Leyden / The Register:
Sophos DNS snafu creates update problems
Maggie Shiels / BBC:
Spore - changing the game
Discussion: CNET News and Blue's News
 Earlier Items: 
Nick Chester / Destructoid:
Dead Space release date pushed up again, outright banned in three countries
Dean Takahashi / VentureBeat:
iSkoot acquires social networking client Social.IM
Tony Smith / The Register:
Next-gen netbook Intel Atom due Q3 2009
Discussion: DailyTech, Gizmodo and Engadget
Sean Fallon / Gizmodo:
EA Announces SimCity and The Sims 3 for the iPhone: Spore Coming on September 7th
Discussion: AppScout and Lockergnome
Shane Mcglaun / Kit:
Microsoft eases restrictions on the use of Windows XP Home for netbooks
Discussion: Lockergnome and Business Week
Rafat Ali /
Samsung Looking At Buying Digital Memory Company SanDisk
Sean Fallon / Gizmodo:
120GB Zune Purchased at Fry's for $250: Unboxed for Good Measure
Discussion: Zunerama
Josh Elman / Facebook Developers:
The New Profile: Full Rollout Is Coming