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11:00 AM ET, September 5, 2008

Techmeme

 Top Items: 
Ina Fried / Beyond Binary:
Microsoft begins big ad push  —  Microsoft kicked off its fancy new ad campaign for Windows on Thursday with an ad featuring Bill Gates trying on shoes at a store with Jerry Seinfeld.  —  The ad, which is also set to be posted on Windows.com, aired during the NFL kickoff game on NBC …
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Sam Diaz / Between the Lines:
Seinfeld & Gates: Was this ad supposed to be funny?  —  The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful “I'm a Mac, I'm a PC” campaign aired during the Thursday night kickoff to the NFL season.  Did you see it?  I missed it on TV but caught it on YouTube.
Microsoft:
Microsoft Kicks off new Windows Campaign with Star Power  —  “This is the Conquistador,” explains Jerry Seinfeld, showing a befuddled Bill Gates a brown loafer.  “They run very tight.”  —  After seeing the new ad from Microsoft, which debuted today, some may wonder what Jerry Seinfeld …
Discussion: Tech Tracks and Bloomberg
Michael Arrington / TechCrunch:
Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation”  —  So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight.  It's mostly content free, with just one mention of Microsoft near the end.
Macenstein:
Microsoft's first “Seinfeld ad” a bigger disaster than the Hindenburg  —  Wow.  You can't buy this kind of chemistry!  Actually, i guess you can, which is likely the problem here.  Suddenly I am not all that worried about the rumored $300 million Seinfeld/Bill Gates Microsoft ad campaign meant …
Mary Jo Foley / All about Microsoft:
Forget Seinfeld.  Can Windows gurus help the Windows brand?  —  The day after it launched the first ad in its $300 consumer-focused make-over campaign, Microsoft is going public with some of the other planned Windows-branding fixes it has in the pipeline.  —  Microsoft isn't opening brick-and-mortar Microsoft stores.
Tim Weber / BBC:
Google at 10  —  It's the success story to beat all internet success stories.  —  Ten years ago, on 7 September 1998, two young graduate students at Stanford University incorporated a company with the (then) odd-sounding name “Google”.  —  Today, Larry Page and Sergey Brin are billionaires.
Discussion: AppScout
RELATED:
Miguel Helft / Bits:
Google At Age 10  —  Google applied for incorporation …
Discussion: Memex 1.1
Justin Scheck / Wall Street Journal:
Dell Plans to Sell Factories In Effort to Cut Costs  —  Dell Inc. is trying to sell its computer factories around the world, a move to sharply overhaul a production model that was long a hallmark of the PC giant's strategy but is no longer competitive.  —  In recent months …
Steven Musil / CNET News.com:
Michael Moore plans Net-only film premiere  —  Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.  —  Slacker Uprising , which documents Moore's 62-city tour through swing states during …
Richard MacManus / ReadWriteWeb:
Chrome Not Ready For Enterprise  —  We've covered the launch of Google's new browser Chrome extensively this week.  But as we near the end of the week, one of the questions yet to be answered is how Chrome will fare in the enterprise.  As we all know Google is making a strong push …
John Leyden / The Register:
Sophos DNS snafu creates update problems  —  Bad hair day nothing to do with hackers  —  Domain name system problems left some users of Sophos unable to get security updates on Friday.  The same issue, blamed on a mistake by one of the security firm's service providers rather than hostile action …
Dean Takahashi / VentureBeat:
iSkoot acquires social networking client Social.IM  —  iSkoot, a provider of carrier-friendly Internet voice calling services, has acquired Social.IM for an undisclosed price.  —  The move takes the mobile company, which we profiled earlier this year, in a new direction.
Discussion: Mashable! and VoIP Watch
RELATED:
Erick Schonfeld / TechCrunch:
Mobile VoIP Startup iSkoot Buys Social.im
Discussion: Inside Facebook
Josh Elman / Facebook Developers:
The New Profile: Full Rollout Is Coming  —  Over these past few weeks and months you've been able to see how your applications work on the new profile and how users are integrating them into their profiles.  Over 30 million people have checked out the new profile, and many are using it as their profile full time.
Maggie Shiels / BBC:
Spore - changing the game  —  Spore is one of the most eagerly awaited games in years and has both players and pundits watching its every move.  —  The game takes evolution as its broad theme and is the creation of famed developer Will Wright.  Many believe it will change gaming just like his previous effort The Sims did.
Discussion: CNET News and Blue's News
PR Newswire:
Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook  —  Nokia (NYSE: NOK - News) today updated its mobile device market share outlook for the third quarter 2008.  Nokia now expects its mobile device market share in the third quarter 2008 to be lower than in the second quarter 2008.
 
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 More Items: 
Dan Goodin / The Register:
Open source release takes Linux rootkits mainstream
Discussion: Open Source
Matt Asay / The Open Road:
The key to making money: Charge for your product
Paul Boutin / Valleywag:
MySQL founder quits Sun
Discussion: The Open Road and Pulse 2.0
Sachi Izumi / Reuters:
Sony shares hit 3-yr low after Vaio laptop recall
Discussion: Edge Online and Engadget
Amol Sharma / Wall Street Journal:
Company to Create Airwaves Exchange
Discussion: TechCrunch and Phone Scoop
Nick Chester / Destructoid:
Dead Space release date pushed up again, outright banned in three countries
Ryan Singel / Threat Level:
ISPs Will All Spy on Their Customers, Professor Warns
Discussion: DSLreports and Digg
PC Magazine:
Sprint's Touch Diamond Leaks Out
Discussion: Gadgetell and Engadget
 Earlier Items: 
Tony Smith / The Register:
Next-gen netbook Intel Atom due Q3 2009
Discussion: Gizmodo and Engadget
Kenji Hall / Business Week:
The Tug-of-War Among Japanese Video Game Makers
Discussion: GamePolitics News
Sean Fallon / Gizmodo:
EA Announces SimCity and The Sims 3 for the iPhone: Spore Coming on September 7th
Discussion: AppScout and Lockergnome
Shane Mcglaun / Kit:
Microsoft eases restrictions on the use of Windows XP Home for netbooks
Discussion: Business Week
Rafat Ali / paidContent.org:
Samsung Looking At Buying Digital Memory Company SanDisk
Sean Fallon / Gizmodo:
120GB Zune Purchased at Fry's for $250: Unboxed for Good Measure
Discussion: Zunerama
Stacey Higginbotham / GigaOM:
VCs Back Tools to Look Inside the Cloud
Matthew Lasar / Ars Technica:
Martin responds to Comcast lawsuit: we still want answers
 

 
From Mediagazer:

Eriq Gardner / Hollywood Reporter:
Record Labels Sue Pandora Over Pre-1972 Recordings

Jennifer Faull / The Drum:
Nearly 20% of YouTube users now pay less attention to TV, finds Google study

Chantal Tode / Mobile Marketer:
Condé Nast's Epicurious is first media brand to leverage beacons in-store

 
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