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11:25 AM ET, September 5, 2008

Techmeme

 Top Items: 
Sam Diaz / Between the Lines:
Seinfeld & Gates: Was this ad supposed to be funny?  —  The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful “I'm a Mac, I'm a PC” campaign aired during the Thursday night kickoff to the NFL season.  Did you see it?  I missed it on TV but caught it on YouTube.
RELATED:
Ina Fried / Beyond Binary:
Microsoft begins big ad push  —  Microsoft kicked off its fancy new ad campaign for Windows on Thursday with an ad featuring Bill Gates trying on shoes at a store with Jerry Seinfeld.  —  The ad, which is also set to be posted on Windows.com, aired during the NFL kickoff game on NBC …
Microsoft:
Microsoft Kicks off new Windows Campaign with Star Power  —  “This is the Conquistador,” explains Jerry Seinfeld, showing a befuddled Bill Gates a brown loafer.  “They run very tight.”  —  After seeing the new ad from Microsoft, which debuted today, some may wonder what Jerry Seinfeld …
Discussion: Tech Tracks and Bloomberg
Michael Arrington / TechCrunch:
Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation”  —  So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight.  It's mostly content free, with just one mention of Microsoft near the end.
Mary Jo Foley / All about Microsoft:
Forget Seinfeld.  Can Windows gurus help the Windows brand?  —  The day after it launched the first ad in its $300 consumer-focused make-over campaign, Microsoft is going public with some of the other planned Windows-branding fixes it has in the pipeline.  —  Microsoft isn't opening brick-and-mortar Microsoft stores.
Justin Scheck / Wall Street Journal:
Dell Plans to Sell Factories In Effort to Cut Costs  —  Dell Inc. is trying to sell its computer factories around the world, a move to sharply overhaul a production model that was long a hallmark of the PC giant's strategy but is no longer competitive.  —  In recent months …
RELATED:
Stacey Higginbotham / GigaOM:
Dell Shrinks Computers and Operations  —  Just a day after Dell launched it's own line of mini Inspirons, and after CEO Michael Dell said carriers would likely subsidize such netbooks creating smaller price tags, the Wall Street Journal speculates that Dell will sell its manufacturing plants, shrinking its operations.
Discussion: Reuters, SmoothSpan Blog and Bits
Stacey Higginbotham / GigaOM:   VCs Back Tools to Look Inside the Cloud
Tim Weber / BBC:
Google at 10  —  It's the success story to beat all internet success stories.  —  Ten years ago, on 7 September 1998, two young graduate students at Stanford University incorporated a company with the (then) odd-sounding name “Google”.  —  Today, Larry Page and Sergey Brin are billionaires.
Discussion: AppScout
RELATED:
Miguel Helft / Bits:
Google At Age 10  —  Google applied for incorporation as a business 10 years ago Thursday, according to a timeline supplied by the company.  The application was accepted on Sept. 7, which is Sunday.  —  In that decade, the search engine company has quickly emerged as the most successful business …
Discussion: Valleywag and Memex 1.1
Steven Musil / CNET News.com:
Michael Moore plans Net-only film premiere  —  Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.  —  Slacker Uprising , which documents Moore's 62-city tour through swing states during …
Richard MacManus / ReadWriteWeb:
Chrome Not Ready For Enterprise  —  We've covered the launch of Google's new browser Chrome extensively this week.  But as we near the end of the week, one of the questions yet to be answered is how Chrome will fare in the enterprise.  As we all know Google is making a strong push …
Dean Takahashi / VentureBeat:
iSkoot acquires social networking client Social.IM  —  iSkoot, a provider of carrier-friendly Internet voice calling services, has acquired Social.IM for an undisclosed price.  —  The move takes the mobile company, which we profiled earlier this year, in a new direction.
Discussion: Mashable! and VoIP Watch
RELATED:
Erick Schonfeld / TechCrunch:
Mobile VoIP Startup iSkoot Buys Social.im
Discussion: Inside Facebook
John Leyden / The Register:
Sophos DNS snafu creates update problems  —  Bad hair day nothing to do with hackers  —  Domain name system problems left some users of Sophos unable to get security updates on Friday.  The same issue, blamed on a mistake by one of the security firm's service providers rather than hostile action …
Om Malik / GigaOM:
What Netscape's Founder Thinks About the New Google Browser  —  Marc Andreessen, whose first startup, Netscape Communications, introduced the consumer web to millions thanks to its Netscape browser, seems to be suitably impressed by Google's recently released Chrome browser.
Discussion: Portfolio.com, Valleywag and UberPulse
Josh Elman / Facebook Developers:
The New Profile: Full Rollout Is Coming  —  Over these past few weeks and months you've been able to see how your applications work on the new profile and how users are integrating them into their profiles.  Over 30 million people have checked out the new profile, and many are using it as their profile full time.
 
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Don't Look Now: Here Come the Disappearing Message Apps  —  Get ready for a world of expiring photos and vanishing status updates.
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 More Items: 
Dan Goodin / The Register:
Open source release takes Linux rootkits mainstream
Discussion: Open Source
Matt Asay / The Open Road:
The key to making money: Charge for your product
Paul Boutin / Valleywag:
MySQL founder quits Sun
Discussion: The Open Road and Pulse 2.0
Sachi Izumi / Reuters:
Sony shares hit 3-yr low after Vaio laptop recall
Discussion: Edge Online and Engadget
PR Newswire:
Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook
Maggie Shiels / BBC:
Spore - changing the game
Discussion: CNET News and Blue's News
Nick Chester / Destructoid:
Dead Space release date pushed up again, outright banned in three countries
Ryan Singel / Threat Level:
ISPs Will All Spy on Their Customers, Professor Warns
Discussion: DSLreports
 Earlier Items: 
PC Magazine:
Sprint's Touch Diamond Leaks Out
Discussion: Gizmodo, Gadgetell and Engadget
Tony Smith / The Register:
Next-gen netbook Intel Atom due Q3 2009
Discussion: DailyTech, Gizmodo and Engadget
Kenji Hall / Business Week:
The Tug-of-War Among Japanese Video Game Makers
Discussion: GamePolitics News
Sean Fallon / Gizmodo:
EA Announces SimCity and The Sims 3 for the iPhone: Spore Coming on September 7th
Discussion: AppScout and Lockergnome
Shane Mcglaun / Kit:
Microsoft eases restrictions on the use of Windows XP Home for netbooks
Discussion: Lockergnome and Business Week
Rafat Ali / paidContent.org:
Samsung Looking At Buying Digital Memory Company SanDisk
Sean Fallon / Gizmodo:
120GB Zune Purchased at Fry's for $250: Unboxed for Good Measure
Discussion: Zunerama
Matthew Lasar / Ars Technica:
Martin responds to Comcast lawsuit: we still want answers
 

 
From Mediagazer:

Dylan Byers / Politico:
Sharyl Attkisson releases video of apparent computer hack

Evan Smith / The Texas Tribune:
New York Times-Texas Tribune content partnership to end Dec. 31, after four years

Tom McCarthy / Guardian:
Matt Taibbi returning to Rolling Stone after split from First Look Media

 
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