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10:05 AM ET, September 5, 2008

Techmeme

 Top Items: 
Ina Fried / Beyond Binary:
Microsoft begins big ad push  —  Microsoft kicked off its fancy new ad campaign for Windows on Thursday with an ad featuring Bill Gates trying on shoes at a store with Jerry Seinfeld.  —  The ad, which is also set to be posted on Windows.com, aired during the NFL kickoff game on NBC …
RELATED:
Sam Diaz / Between the Lines:
Seinfeld & Gates: Was this ad supposed to be funny?  —  The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful “I'm a Mac, I'm a PC” campaign aired during the Thursday night kickoff to the NFL season.  Did you see it?  I missed it on TV but caught it on YouTube.
Macenstein:
Microsoft's first “Seinfeld ad” a bigger disaster than the Hindenburg  —  Wow.  You can't buy this kind of chemistry!  Actually, i guess you can, which is likely the problem here.  Suddenly I am not all that worried about the rumored $300 million Seinfeld/Bill Gates Microsoft ad campaign meant …
Discussion: Apple Gazette, Mac Soda and MacRumors
MG Siegler / VentureBeat:
The first Microsoft Seinfeld spot: The ad about nothing  —  Here it is.  The first Microsoft advertisement featuring comedian Jerry Seinfeld.  It's not clear yet if this is the one directed by French director Michel Gondry.  But I hope not, because it's really not very good.
Microsoft:
Microsoft Kicks off new Windows Campaign with Star Power
Dina Bass / Bloomberg:
Microsoft Seeks to Revive Windows With Seinfeld Ads
Discussion: paidContent.org
Justin Scheck / Wall Street Journal:
Dell Plans to Sell Factories In Effort to Cut Costs  —  Dell Inc. is trying to sell its computer factories around the world, a move to sharply overhaul a production model that was long a hallmark of the PC giant's strategy but is no longer competitive.  —  In recent months …
RELATED:
Larry Dignan / Between the Lines:   End of an era: Dell may dump its factories
Tim Weber / BBC:
Google is 10  —  It's the success story to beat all internet success stories.  —  Ten years ago, on 7 September 1998, two young graduate students at Stanford University incorporated a company with the (then) odd-sounding name “Google”.  —  Today, Larry Page and Sergey Brin are billionaires.
Discussion: AppScout
RELATED:
Wendy Tanaka / Forbes:   Google Hits Double Digits
Steven Musil / CNET News.com:
Michael Moore plans Net-only film premiere  —  Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.  —  Slacker Uprising , which documents Moore's 62-city tour through swing states during …
Richard MacManus / ReadWriteWeb:
Chrome Not Ready For Enterprise  —  We've covered the launch of Google's new browser Chrome extensively this week.  But as we near the end of the week, one of the questions yet to be answered is how Chrome will fare in the enterprise.  As we all know Google is making a strong push …
Dean Takahashi / VentureBeat:
iSkoot acquires social networking client Social.IM  —  iSkoot, a provider of carrier-friendly Internet voice calling services, has acquired Social.IM for an undisclosed price.  —  The move takes the mobile company, which we profiled earlier this year, in a new direction.
Discussion: Mashable! and VoIP Watch
RELATED:
Erick Schonfeld / TechCrunch:
Mobile VoIP Startup iSkoot Buys Social.im
Discussion: Inside Facebook
PR Newswire:
Nokia Lowers its Third Quarter 2008 Mobile Device Market Share Outlook  —  Nokia (NYSE: NOK - News) today updated its mobile device market share outlook for the third quarter 2008.  Nokia now expects its mobile device market share in the third quarter 2008 to be lower than in the second quarter 2008.
Mary Jo Foley / All about Microsoft:
First Microsoft make-over ad airs: $300 million well spent?  —  During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus to create to help make over the company's image.  —  Here it is, courtesy of YouTube:
Discussion: jkOnTheRun and Tech Tracks
Josh Elman / Facebook Developers:
The New Profile: Full Rollout Is Coming  —  Over these past few weeks and months you've been able to see how your applications work on the new profile and how users are integrating them into their profiles.  Over 30 million people have checked out the new profile, and many are using it as their profile full time.
Maggie Shiels / BBC:
Spore start  —  Spore is one of the most eagerly awaited games in years and has both players and pundits watching its every move.  —  The game takes evolution as its broad theme and is the creation of famed developer Will Wright.  Many believe it will change gaming just like his previous effort The Sims did.
Discussion: CNET News and Blue's News
Amol Sharma / Wall Street Journal:
Company to Create Airwaves Exchange  —  Spectrum Bridge Acts As a Frequencies Broker In Secondary Market  —  Vibrant financial markets exist for trading everything from bushels of corn to barrels of oil.  Now a new company is hoping to do the same for the nation's airwaves, with an online trading exchange for radio spectrum.
Discussion: TechCrunch and Phone Scoop
Tony Smith / The Register:
Next-gen netbook Intel Atom due Q3 2009  —  Intel's next-gen Atom processor for Small, Cheap Computers - the successor to today's ‘Diamondville’ - will debut a year from now, according to the chip giant's latest roadmap.  —  The chip, codenamed ‘Pineview’, will arrive in Q3 2009 …
Discussion: Gizmodo and Engadget
 
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SimilarWeb:
Does Ello's Sudden Rise In Popularity Herald A New Era Of Social Media?  —  The latest social network to be on the tip of everyone's tongue is the rebellious Ello which launched earlier this year and promises an ad-free experience.
Zoho:
Zoho Survey: Segment Survey Responses with Multi Collectors  —  Do you distribute one survey to different groups of people only to find that filtering results and analyzing reports is taking up your time?
Igloo:
All the coding ladies  —  Much has been said about women in technology this week as a result of Barbie once again, letting down the female population (or more appropriately, humankind as a whole) …
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 More Items: 
Nick Chester / Destructoid:
Dead Space release date pushed up again, outright banned in three countries
Ryan Singel / Threat Level:
ISPs Will All Spy on Their Customers, Professor Warns
Discussion: DSLreports and Digg
PC Magazine:
Sprint's Touch Diamond Leaks Out
Discussion: Gadgetell and Engadget
Microsoft:
Microsoft Security Bulletin Advance Notification for September 2008
Kenji Hall / Business Week:
The Tug-of-War Among Japanese Video Game Makers
Discussion: GamePolitics News
Sean Fallon / Gizmodo:
EA Announces SimCity and The Sims 3 for the iPhone: Spore Coming on September 7th
Discussion: Lockergnome
Shane Mcglaun / Kit:
Microsoft eases restrictions on the use of Windows XP Home for netbooks
Discussion: Business Week
Rafat Ali / paidContent.org:
Samsung Looking At Buying Digital Memory Company SanDisk
Discussion: PC World, Neowin.net and Engadget
 Earlier Items: 
Sean Fallon / Gizmodo:
120GB Zune Purchased at Fry's for $250: Unboxed for Good Measure
Discussion: Zunerama
BBC:
Metallica welcome album leak
Discussion: Valleywag and Digg
Stacey Higginbotham / GigaOM:
VCs Back Tools to Look Inside the Cloud
Adobe:
NFL Teams Up with Adobe to Deliver NBC Sunday Night Football Live on the Internet
Matthew Lasar / Ars Technica:
Martin responds to Comcast lawsuit: we still want answers
Jason Kincaid / TechCrunch:
Docstoc Brings ‘My Documents’ Replacement To The Web
Newsosaur / Reflections of a Newsosaur:
Newspaper sales fall record $3B in 6 mos.
Michael Arrington / TechCrunch:
Google Analytics Now Tracks Chrome. Our Share: 6.23%
 

 
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Michelle Castillo / Adweek:
BitTorrent Goes Legit With Its First Original Web Series

Catalina Albeanu / Journalism.co.uk:
BuzzFeed media trends: homepage out, social and video in

 
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