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12:20 AM ET, March 21, 2007

Techmeme

 Top Items: 
Andy Beal / Andy Beal's Marketing Pilgrim:
Google's Launches Pay-Per-Action; a Threat to Affiliate Networks?  —  If you're reading this post, then you can expect a flurry of news covering Google's beta launch of its Pay-Per-Action (PPA) product for AdWords.  Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
RELATED:
Inside AdWords:
Pay-per-action beta test  —  Is there a specific action on your site that you want visitors to complete?  Do you know how much that action is worth to your business?  If so, you may be interested in our pay-per-action beta test.  Here's Rob K., Product Manager for Pay-Per-Action, to tell us more:
Inside AdSense:
Now accepting applications for new referrals beta  —  Many of you already use referrals to direct users to your favorite Google products.  Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers.  This is good news for those of you who have wanted …
Jeremyliew / Lightspeed Venture Partners Blog:   Google CPA will crunch lead gen arbitrageurs margins further
Ryan Block / Engadget:
Xbox 360 Elite: new, black limited edition Xbox with HDMI and 120GB drive  —  We've confirmed with trusted sources that the black Xbox 360 is indeed coming (the image above is of the original 360 dev kit, FYI), and will be dubbed the Xbox 360 Elite.  Here's what you need to know about it:
RELATED:
ongoing:
Mashing with Mike  —  Today we had that Mashup event at the Sun campus with Mike Arrington.  There were somewhere between 100 and 200 people there; I had fun and learned things.  —  Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion: CrunchNotes
RELATED:
Dan Farber / Between the Lines:   Sun working on its listening gene
Seth Sutel / Associated Press:
Online broadcasters challenge price hike  —  NEW YORK - A wide array of broadcasters and online companies on Monday challenged a ruling from a panel of copyright judges that they say could cripple the emerging business of offering music broadcasts over the Internet.
Discussion: Tech Beat and PaidContent
RELATED:
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute
Discussion: Techdirt
Unstrung:
Palm Deal in the Final Stretch  —  A Palm Inc. buyout could be finalized by Thursday this week, demanding $20 or more per share, according to sources close to the situation.  Nokia Corp. (NYSE: NOK - message board) is seen as the leading vendor bidder; while Palm's management is said to prefer a private equity buyer.
Financial Times:
Google searches for European lobbyists  —  By Andy Bounds in Brussels and Richard Waters in San Francisco  —  Google is seeking to hire a network of lobbyists in capitals across Europe as it tries to shape debate over pressing internet policy issues, from copyright to online privacy.
Yahoo!:
Yahoo! Reinvents Search for the Mobile Web  —  Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones  —  SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States.
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii  —  Sony's new PlayStation 3 video game has gone from top dog to underdog in record time.  —  Despite the buildup and hype around its arrival in November, the PS3 has been outsold so far — at a rate of almost 2-to-1 — by the Nintendo Wii.
Discussion: Joystiq, Cathode Tan, Kotaku, You NEWB and digg
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks  —  Apple TV is finally on sale and on the boat.  So, why bother?  Here's why Apple TV will change the world, slightly.  —  1. It's currently the only easy way to get stuff locked away in iTunes streaming to a TV set.  Bam.  Simple as that.
Jacqui Cheng / Ars Technica:
NFL fumbles DMCA takedown battle, could face sanctions  —  It's no secret that some content owners don't seem to understand how the DMCA works—that, or they simply don't care when sending mass takedown notices.  This seems to be the case with the recent saga of legal maneuvers between …
CNNMoney.com:
PlayStation 3 price cut may be ahead  —  Sony game console's hefty price tag has drawn criticism; Goldman Sachs analyst expects worldwide price reduction of $100 later this year.  —  NEW YORK (CNNMoney.com) — Japanese electronics giant Sony may cut the price of its PlayStation 3 by $100 worldwide …
Michael Arrington / TechCrunch:
Facebook's Battle Against Chaos  —  There's a post on the Facebook blog today announcing a new group called "Facebook Sneak Preview" where they will show upcoming feature additions and changes before they are made live.  —  My bet is that this is their response to the user backlash and protests …
CNET News.com:
Who exactly wrote the first blog  —  Someone, somewhere created the very first Web log.  It's just not quite clear who.  —  It may not be one of the Internet's grandest accomplishments, but with the number of active bloggers hovering somewhere around 100 million, according to one estimate …
Tim O'Reilly / O'Reilly Radar:
Twittering your Home  —  I had no sooner got finished writing "don't discount twitter.  I'll lay odds that it gets hacked into a really useful service before long" in the comments on Nat's twittervision post, in response to the various people saying that twitter was drivel, and who cares …
Valleywag:
ADOBE: Scoble's favorites  —  Robert Scoble, the geek commentator whose fame still mystifies me, once tried to answer a question — Who is the Adobe blogger? — about the web communications strategy of one of the key web software firms.  The answer was staring him in the face.  Scoble himself is the Adobe blogger.
Discussion: Ryan Stewart
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money  —  There's been a distinct sea change in the way people think about Apple in the last few weeks.  —  Recently, people have been saying the strangest things about Apple and the Mac.  Everything is topsy-turvy.  Pundits aren't trotting out the old conventional wisdoms any more.
 
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 More Items: 
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet
Discussion: Scobleizer
Michael Kanellos / CNET News.com:
Using steam to cool computers
IGN:
Ace Combat Set for 360
George Ou:
How Apple orchestrated web attack on researchers
Mark Gibbs / Computerworld Malaysia:
Verizon's weird antispam science
Discussion: Techdirt
Richard MacManus / Read/WriteWeb:
Allth.at Launches Innovative Search Agents App
Discussion: digg
Alan Graham / Web 2.0 Explorer:
How do you get people to use Web 2.0 technology?
Tom Raftery / Tom Raftery's I.T. views:
Vista really does have driver issues!
 Earlier Items: 
Molly Graham / Official Google Blog:
More than meets the eye  —  Posted by Ardan Arac …
Brian Caulfield / Forbes:
How To Spy On Google  —  Is Google working on a phone?
Scott McNulty / The Unofficial Apple Weblog:
VMware Fusion Beta 2 now available
Paul Kapustka / NewTeeVee:
An Appreciation: Ze Frank's Genius
Discussion: Common Craft
Judi Sohn / Web Worker Daily:
RSS ON THE GO: A LOOK AT WEB-BASED MOBILE AGGREGATORS
Valleywag:
BUBBLE: Alexa error triggers crisis of confidence
BBC:
Virtual worlds are 'worth $1bn'
Karen / Official Google Blog:
Personality goes a long way
 

 
From Mediagazer:

Andy Orin / Lifehacker:
I'm Ira Glass, Host of This American Life, and This Is How I Work

Pierre Omidyar / First Look Media:
First Look rethinks approach, focuses on incubating ideas over launching digital magazines

Jim Brady / NetNewsCheck:
Lessons Learned From Project Thunderdome

 
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