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5:45 PM ET, March 20, 2007

Techmeme

 Top Items: 
Inside AdWords:
Pay-per-action beta test  —  Is there a specific action on your site that you want visitors to complete?  Do you know how much that action is worth to your business?  If so, you may be interested in our pay-per-action beta test.  Here's Rob K., Product Manager for Pay-Per-Action, to tell us more:
RELATED:
Inside AdSense:
Now accepting applications for new referrals beta  —  Many of you already use referrals to direct users to your favorite Google products.  Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers.  This is good news for those of you who have wanted …
Andy Beal / Andy Beal's Marketing Pilgrim:
Google's Launches Pay-Per-Action; a Threat to Affiliate Networks?  —  If you're reading this post, then you can expect a flurry of news covering Google's beta launch of its Pay-Per-Action (PPA) product for AdWords.  Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
Discussion: Search Engine Journal and pc4media
Peter Rip / EarlyStageVC:
Web 2.0 - Over and Out  —  Many of us in the VC community have been quietly wondering about the state of Web 2.0 innovation.  We aren't seeing much.  Startup activity remains strong, but the consumer web landscape seems to be populated with the same bodies with different skins.
RELATED:
Valleywag:
BUBBLE: Alexa error triggers crisis of confidence  —  Web 2.0 may indeed be waning as a meme, as Crosslink Capital's Peter Rip suggests.  Technology evangelists and journalists have probably vented all there is to say about dynamic web pages and online social behavior, the two key ingredients of this round of internet projects.
Discussion: HipMojo.com and CrunchNotes
Mathew / mathewingram.com/work:   It's not Web 2.0 — it's just the Web
Kotaku:
Game Mag Says Black Xbox 360 Is Coming  —  Always get an iffy feeling posting black Xbox 360 stories — Especially ones that pop up in April.  Yes, we know that the debug unit is black.  And yet, the rumor continues to surface.  This month's Game Informer says that a black Xbox 360 …
RELATED:
Unstrung:
Palm Deal in the Final Stretch  —  A Palm Inc. buyout could be finalized by Thursday this week, demanding $20 or more per share, according to sources close to the situation.  Nokia Corp. (NYSE: NOK - message board) is seen as the leading vendor bidder; while Palm's management is said to prefer a private equity buyer.
RELATED:
Reuters:
Palm Takeover Expected This Week — Report
Brad Stone / New York Times:
MySpace Restrictions Upset Some Users  —  Some users of MySpace feel as if their space is being invaded.  —  MySpace, the Web's largest social network, has gradually been imposing limits on the software tools that users can embed in their pages, like music and video players that also deliver advertising or enable transactions.
CNNMoney.com:
PlayStation 3 price cut may be ahead  —  Sony game console's hefty price tag has drawn criticism; Goldman Sachs analyst expects worldwide price reduction of $100 later this year.  —  NEW YORK (CNNMoney.com) — Japanese electronics giant Sony may cut the price of its PlayStation 3 by $100 worldwide …
Harry McCracken / PC World: Techlog:
Google Personal Homepage Gets Skinnable  —  When I think of Google, I think of a site with a relentlessly consistent—and ultimately mundane—look and feel.  Which is why a fairly minor new Google feature—dynamic themes (aka skins) for the Google Personalized Homepage—is worthy of comment here.
Discussion: Valleywag
RELATED:
Karen / Official Google Blog:
Personality goes a long way
Steve Lohr / New York Times:
John W. Backus, 82, Fortran Developer, Dies  —  John W. Backus, who assembled and led the I.B.M. team that created Fortran, the first widely used programming language, which helped open the door to modern computing, died on Saturday at his home in Ashland, Ore. He was 82.
Business Wire:
Yahoo! Reinvents Search for the Mobile Web  —  Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones  —  SUNNYVALE, Calif.—(BUSINESS WIRE)—Yahoo! Inc. (Nasdaq:YHOO - News) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States.
RELATED:
Emily / textually.org:
YAHOO JUMPS AHEAD OF GOOGLE ON MOBILE PHONE SEARCH
Kasper Jade / AppleInsider:
Apple's next-generation iMacs to add a touch of grace  —  AppleInsider has learned that Apple's popular line of iMac personal computers are about to undergo a substantial facelift that will showcase striking new industrial designs aimed at leaving both competitors and onlookers smitten.
CNET News.com:
Who exactly wrote the first blog  —  Someone, somewhere created the very first Web log.  It's just not quite clear who.  —  It may not be one of the Internet's grandest accomplishments, but with the number of active bloggers hovering somewhere around 100 million, according to one estimate …
Discussion: HipMojo.com, 901am and UMBC eBiquity
BBC:
Virtual worlds are 'worth $1bn'  —  Millions of people are flocking to inhabit virtual online worlds, says research by analysts Screen Digest.  —  The market for massively multiplayer online games (MMOGs) in the West is now worth more than $1bn (£511m)
Julio / iinnovate:
Eric Schmidt, CEO of Google  —  Eric Schmidt, the CEO of Google, talks about Google's industry and competitors, about leading innovation, and career advice.  —  MP3 File |  Subscribe via iTunes |  Digg it!  Add to del.icio.us  —  We caught up with Eric Schmidt, the CEO of Google last week …
Eric Bangeman / Ars Technica:
Infringing videos on iFilm could cause problems for Viacom  —  Even as Viacom sues YouTube for what it describes as "brazen" copyright infringement, some of Viacom's own dirty copyright laundry is being aired.  Ars searched one Viacom property—iFilm, which was acquired by Viacom in 2005 …
Discussion: Gizmodo, Slashdot and digg
 
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 More Items: 
Molly Graham / Official Google Blog:
More than meets the eye  —  Posted by Ardan Arac …
Brian Caulfield / Forbes:
How To Spy On Google  —  Is Google working on a phone?
Valleywag:
ADOBE: Scoble's favorites
Jacqui Cheng / Ars Technica:
NFL fumbles DMCA takedown battle, could face sanctions
Discussion: Techdirt, PlagiarismToday and digg
Financial Times:
Google searches for European lobbyists
Tim O'Reilly / O'Reilly Radar:
Twittering your Home  —  I had no sooner got finished writing "don't discount twitter.
Paul Kapustka / NewTeeVee:
An Appreciation: Ze Frank's Genius
Discussion: Common Craft
Judi Sohn / Web Worker Daily:
RSS ON THE GO: A LOOK AT WEB-BASED MOBILE AGGREGATORS
 Earlier Items: 
Simon Carless / Gamasutra:
Microsoft's Kim: Sony 'Helped Us With Their Own Missteps'
David Halperin / ABI Research:
Nokia Leading Smartphone Market with 56%, While Symbian's Share …
Mike Hughlett / Chicago Tribune:
Motorola chief cancels keynote speech
Discussion: Between the Lines
Dom Ramsey:
MyBlogLog and AdSense  —  Here's a question for anyone …
Stuart Elliott / New York Times:
Cue the 4:53 Silver Bullet to Happy Hour
Discussion: Techdirt
Cory Doctorow / Boing Boing:
Time Warner Cable Internet sucks rocks
Geoff Adams-Spink / BBC:
GPS navigation plan to help blind
Discussion: Gadget Lab and CrunchGear
MediaShift:
DOOMSAYERS DEBUNKED Serious Journalism Won't Die as Newsprint Fades
 

 
From Mediagazer:

Joe Pompeo / Capital New York:
NYT considering shorter print edition at roughly half the price with unlimited digital access

Jeff Bercovici / Forbes:
Contently Launches A Nonprofit Arm To Do Investigative Journalism

Steve Jones / mUmBRELLA:
Bob Garfield predicts bleak future for legacy publishers and journalists in digital age

 
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