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2:35 AM ET, March 21, 2007

Techmeme

 Top Items: 
Andy Beal / Andy Beal's Marketing Pilgrim:
Google's Launches Pay-Per-Action; a Threat to Affiliate Networks?  —  If you're reading this post, then you can expect a flurry of news covering Google's beta launch of its Pay-Per-Action (PPA) product for AdWords.  Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
RELATED:
Inside AdWords:
Pay-per-action beta test  —  Is there a specific action on your site that you want visitors to complete?  Do you know how much that action is worth to your business?  If so, you may be interested in our pay-per-action beta test.  Here's Rob K., Product Manager for Pay-Per-Action, to tell us more:
Inside AdSense:
Now accepting applications for new referrals beta  —  Many of you already use referrals to direct users to your favorite Google products.  Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers.  This is good news for those of you who have wanted …
Joe / Techdirt:   Google Announces Pay Per Action Beta... And Something Else Which You Can Just Ignore
Jeremyliew / Lightspeed Venture Partners Blog:   Google CPA will crunch lead gen arbitrageurs margins further
Barry Schwartz / Search Engine Land:
Google Launches Pay Per Action Ads
Discussion: WebProNews
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute  —  The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services.  —  In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
Discussion: The 463, Techdirt and hypebot
RELATED:
Seth Sutel / Associated Press:
Online broadcasters challenge price hike
Discussion: PaidContent and Tech Beat
Tony Ruscoe / Tony Ruscoe's Blog:
Google Personalized Homepage Easter Eggs  —  Google announced an update to their personalized homepage today, which allows users to select from six custom themes (or skins).  I've seen several blogs report that Marissa Mayer hinted at some "Easter Eggs" hidden in the themes.
Discussion: gSpy and Google Blogoscoped
RELATED:
Karen / Official Google Blog:
Personality goes a long way
ongoing:
Mashing with Mike  —  Today we had that Mashup event at the Sun campus with Mike Arrington.  There were somewhere between 100 and 200 people there; I had fun and learned things.  —  Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion: CrunchNotes
RELATED:
Dan Farber / Between the Lines:   Sun working on its listening gene
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii  —  Sony's new PlayStation 3 video game has gone from top dog to underdog in record time.  —  Despite the buildup and hype around its arrival in November, the PS3 has been outsold so far — at a rate of almost 2-to-1 — by the Nintendo Wii.
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet  —  How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B?  For the most part, the old-fashioned way: via a sneakernet.  It's not glamorous, but Google engineers hope to at least end …
Discussion: Scobleizer
Ryan Block / Engadget:
Xbox 360 Elite: new, black limited edition Xbox with HDMI and 120GB drive  —  We've confirmed with trusted sources that the black Xbox 360 is indeed coming (the image above is of the original 360 dev kit, FYI), and will be dubbed the Xbox 360 Elite.  Here's what you need to know about it:
Unstrung:
Palm Deal in the Final Stretch  —  A Palm Inc. buyout could be finalized by Thursday this week, demanding $20 or more per share, according to sources close to the situation.  Nokia Corp. (NYSE: NOK - message board) is seen as the leading vendor bidder; while Palm's management is said to prefer a private equity buyer.
Financial Times:
Google searches for European lobbyists  —  By Andy Bounds in Brussels and Richard Waters in San Francisco  —  Google is seeking to hire a network of lobbyists in capitals across Europe as it tries to shape debate over pressing internet policy issues, from copyright to online privacy.
Jacqui Cheng / Ars Technica:
NFL fumbles DMCA takedown battle, could face sanctions  —  It's no secret that some content owners don't seem to understand how the DMCA works—that, or they simply don't care when sending mass takedown notices.  This seems to be the case with the recent saga of legal maneuvers between …
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks  —  Apple TV is finally on sale and on the boat.  So, why bother?  Here's why Apple TV will change the world, slightly.  —  1. It's currently the only easy way to get stuff locked away in iTunes streaming to a TV set.  Bam.  Simple as that.
Michael Arrington / TechCrunch:
Facebook's Battle Against Chaos  —  There's a post on the Facebook blog today announcing a new group called "Facebook Sneak Preview" where they will show upcoming feature additions and changes before they are made live.  —  My bet is that this is their response to the user backlash and protests …
BBC:
Virtual worlds are 'worth $1bn'  —  Millions of people are flocking to inhabit virtual online worlds, says research by analysts Screen Digest.  —  The market for massively multiplayer online games (MMOGs) in the West is now worth more than $1bn (£511m)
Michael Kanellos / CNET News.com:
Using steam to cool computers  —  You can hold Celsia's new cooling component for about three seconds.  Then your fingers start to feel as if they're getting burned.  —  It's part of a new line of components from the San Jose, Calif.-based company that it says will cool off torrid hotspots inside computers …
 
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 Techmeme Sponsor Posts: 
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The Carlsberg Group goes ‘GloCal’ with Office 365  —  Denmark-based brewery finds the right balance between working together at a global level and allowing its many strong regional beer brands to flourish.
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How vCloud Hybrid Service is Different: 10 Cloud Capabilities on vCloud Hybrid Service that Don't Exist on AWS  —  With vCloud Hybrid Service (vCHS), we're firmly focused on solving enterprise customer cloud problems …
Zoho:
Customer service centered around customers, not software.  Now that's zen.  —  We all know that guy.  —  When he first burst on your social circle's scene, he was a refreshing change of pace.  He was cool.
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 More Items: 
Jeff Jarvis / BuzzMachine:
VON spiel: It's our TV
Discussion: Lawgarithms
George Ou:
How Apple orchestrated web attack on researchers
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money
Richard MacManus / Read/WriteWeb:
Allth.at Launches Innovative Search Agents App
Discussion: digg
Alan Graham / Web 2.0 Explorer:
How do you get people to use Web 2.0 technology?
Tom Raftery / Tom Raftery's I.T. views:
Vista really does have driver issues!
Molly Graham / Official Google Blog:
More than meets the eye  —  Posted by Ardan Arac …
Brian Caulfield / Forbes:
How To Spy On Google  —  Is Google working on a phone?
 Earlier Items: 
Valleywag:
ADOBE: Scoble's favorites
Discussion: Ryan Stewart
Scott McNulty / The Unofficial Apple Weblog:
VMware Fusion Beta 2 now available
Tim O'Reilly / O'Reilly Radar:
Twittering your Home  —  I had no sooner got finished writing "don't discount twitter.
Paul Kapustka / NewTeeVee:
An Appreciation: Ze Frank's Genius
Discussion: Common Craft
Judi Sohn / Web Worker Daily:
RSS ON THE GO: A LOOK AT WEB-BASED MOBILE AGGREGATORS
Valleywag:
BUBBLE: Alexa error triggers crisis of confidence
CNNMoney.com:
PlayStation 3 price cut may be ahead
CNET News.com:
Who exactly wrote the first blog
 

 
From Mediagazer:

Michael Wolff / Town & Country:
Forbes Media adapted to a digital business model, but the company and the family paid the price of a damaged brand

Timothy B. Lee / Vox:
How Betaworks revived Digg, growing it from 1.5M to 8M monthly visitors over the last two years

Susannah Nesmith / Columbia Journalism Review:
How the Online News Association and The Georgia News Lab are working to diversify journalism

 
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