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11:00 PM ET, March 20, 2007

Techmeme

 Top Items: 
Andy Beal / Andy Beal's Marketing Pilgrim:
Google's Launches Pay-Per-Action; a Threat to Affiliate Networks?  —  If you're reading this post, then you can expect a flurry of news covering Google's beta launch of its Pay-Per-Action (PPA) product for AdWords.  Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
RELATED:
Inside AdWords:
Pay-per-action beta test  —  Is there a specific action on your site that you want visitors to complete?  Do you know how much that action is worth to your business?  If so, you may be interested in our pay-per-action beta test.  Here's Rob K., Product Manager for Pay-Per-Action, to tell us more:
Inside AdSense:
Now accepting applications for new referrals beta  —  Many of you already use referrals to direct users to your favorite Google products.  Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers.  This is good news for those of you who have wanted …
Kevin Newcomb / Search Engine Watch Blog:
Google to Test Pay-per-Action Ads
Discussion: Vinny Lingham's Blog
Jeremyliew / Lightspeed Venture Partners Blog:   Google CPA will crunch lead gen arbitrageurs margins further
Unstrung:
Palm Deal in the Final Stretch  —  A Palm Inc. buyout could be finalized by Thursday this week, demanding $20 or more per share, according to sources close to the situation.  Nokia Corp. (NYSE: NOK - message board) is seen as the leading vendor bidder; while Palm's management is said to prefer a private equity buyer.
RELATED:
Reuters:
Palm Takeover Expected This Week — Report
Ryan Block / Engadget:
Xbox 360 Elite: new, black limited edition Xbox with HDMI and 120GB drive  —  We've confirmed with trusted sources that the black Xbox 360 is indeed coming (the image above is of the original 360 dev kit, FYI), and will be dubbed the Xbox 360 Elite.  Here's what you need to know about it:
RELATED:
ongoing:
Mashing with Mike  —  Today we had that Mashup event at the Sun campus with Mike Arrington.  There were somewhere between 100 and 200 people there; I had fun and learned things.  —  Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion: CrunchNotes
RELATED:
Dan Farber / Between the Lines:   Sun working on its listening gene
Financial Times:
Google searches for European lobbyists  —  By Andy Bounds in Brussels and Richard Waters in San Francisco  —  Google is seeking to hire a network of lobbyists in capitals across Europe as it tries to shape debate over pressing internet policy issues, from copyright to online privacy.
Business Wire:
Yahoo! Reinvents Search for the Mobile Web  —  Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones  —  SUNNYVALE, Calif.—(BUSINESS WIRE)—Yahoo! Inc. (Nasdaq:YHOO - News) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States.
Brad Stone / New York Times:
MySpace Restrictions Upset Some Users  —  Some users of MySpace feel as if their space is being invaded.  —  MySpace, the Web's largest social network, has gradually been imposing limits on the software tools that users can embed in their pages, like music and video players that also deliver advertising or enable transactions.
CNET News.com:
Who exactly wrote the first blog  —  Someone, somewhere created the very first Web log.  It's just not quite clear who.  —  It may not be one of the Internet's grandest accomplishments, but with the number of active bloggers hovering somewhere around 100 million, according to one estimate …
CNNMoney.com:
PlayStation 3 price cut may be ahead  —  Sony game console's hefty price tag has drawn criticism; Goldman Sachs analyst expects worldwide price reduction of $100 later this year.  —  NEW YORK (CNNMoney.com) — Japanese electronics giant Sony may cut the price of its PlayStation 3 by $100 worldwide …
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks  —  Apple TV is finally on sale and on the boat.  So, why bother?  Here's why Apple TV will change the world, slightly.  —  1. It's currently the only easy way to get stuff locked away in iTunes streaming to a TV set.  Bam.  Simple as that.
Tim O'Reilly / O'Reilly Radar:
Twittering your Home  —  I had no sooner got finished writing "don't discount twitter.  I'll lay odds that it gets hacked into a really useful service before long" in the comments on Nat's twittervision post, in response to the various people saying that twitter was drivel, and who cares …
Valleywag:
ADOBE: Scoble's favorites  —  Robert Scoble, the geek commentator whose fame still mystifies me, once tried to answer a question — Who is the Adobe blogger? — about the web communications strategy of one of the key web software firms.  The answer was staring him in the face.  Scoble himself is the Adobe blogger.
Discussion: Ryan Stewart
Valleywag:
BUBBLE: Alexa error triggers crisis of confidence  —  Web 2.0 may indeed be waning as a meme, as Crosslink Capital's Peter Rip suggests.  Technology evangelists and journalists have probably vented all there is to say about dynamic web pages and online social behavior, the two key ingredients of this round of internet projects.
Michael Arrington / TechCrunch:
Facebook's Battle Against Chaos  —  There's a post on the Facebook blog today announcing a new group called "Facebook Sneak Preview" where they will show upcoming feature additions and changes before they are made live.  —  My bet is that this is their response to the user backlash and protests …
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money  —  There's been a distinct sea change in the way people think about Apple in the last few weeks.  —  Recently, people have been saying the strangest things about Apple and the Mac.  Everything is topsy-turvy.  Pundits aren't trotting out the old conventional wisdoms any more.
 
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 Techmeme Sponsor Posts: 
Microsoft:
Kinect SDK 2.0 and new adapter kit now available  —  Read more from Technical Fellow Alex Kipman about the next chapter for Kinect.
Zoho:
Ringio helps sales teams close more deals by bringing Click To Call to Zoho CRM  —  This is a guest post by Sam Aparicio, CEO of Ringio.  —  Today we are announcing a new integration with Zoho that brings Ringio's Click To Call …
Exitround:
Lessons learned: Justin Kan & Josh Felser discuss how to build and sell a company for hundreds of millions  —  Exitround recently held an event with speakers Justin Kan and Josh Felser at 500 Startups in San Francisco.
AdExchanger:
Adelphic And Affiperf: No Cookie Targeting?  No Problem  —  Brand marketers might not be diving into mobile video advertising, yet, but they're certainly wading in.  That caution is well-founded since measurement …
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 More Items: 
Michael Kanellos / CNET News.com:
Using steam to cool computers
IGN:
Ace Combat Set for 360
George Ou:
How Apple orchestrated web attack on researchers
Seth Sutel / Associated Press:
Online broadcasters challenge price hike
Discussion: Tech Beat and PaidContent
Mark Gibbs / Computerworld Malaysia:
Verizon's weird antispam science
Discussion: Techdirt
Alan Graham / Web 2.0 Explorer:
How do you get people to use Web 2.0 technology?
Tom Raftery / Tom Raftery's I.T. views:
Vista really does have driver issues!
Brian Caulfield / Forbes:
How To Spy On Google  —  Is Google working on a phone?
 Earlier Items: 
Jacqui Cheng / Ars Technica:
NFL fumbles DMCA takedown battle, could face sanctions
Discussion: Techdirt, PlagiarismToday and digg
Scott McNulty / The Unofficial Apple Weblog:
VMware Fusion Beta 2 now available
Paul Kapustka / NewTeeVee:
An Appreciation: Ze Frank's Genius
Discussion: Common Craft
Judi Sohn / Web Worker Daily:
RSS ON THE GO: A LOOK AT WEB-BASED MOBILE AGGREGATORS
BBC:
Virtual worlds are 'worth $1bn'
Karen / Official Google Blog:
Personality goes a long way
Steve Lohr / New York Times:
John W. Backus, 82, Fortran Developer, Dies
 

 
From Mediagazer:

Tamara Baluja / J-source:
CBC to lose another 400 jobs by March

Emerging Technology From the arXiv:
Data Mining Reveals How News Coverage Varies Around the World

Telis Demos / Wall Street Journal:
Roku said to be working on IPO plan

 
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