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1:45 PM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Wall Street Journal:
From PC to TV — via Apple  —  We Test Gadget That Lets You  —  Play Digital Video, Music,  —  Photos on Your Widescreen  —  The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned …
RELATED:
PR Newswire:
Apple TV Now Shipping  —  Watch Internet-Delivered Movies, Movie Trailers, TV Shows, Music, Podcasts & Photos on Your Widescreen TV  —  CUPERTINO, Calif., March 21 /PRNewswire-FirstCall/ — Apple® is now shipping Apple TV(TM), an easy to use and fun way to wirelessly play …
Sydney Morning Herald:
Google quashes mobile phone talk  —  Google has poured cold water on claims it is developing a mobile phone.  —  The search giant said it was more logical to form partnerships with existing handset makers instead.  —  Google's South-East Asia managing director of sales and operations …
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Matt Marshall / VentureBeat:   Oodle, giving you classifieds — with a touch of help
alarm:clock:
Classifieds Publisher Oodle Raises $11M
Discussion: PaidContent
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud  —  Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday.  —  The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
RELATED:
Ryan Naraine / Zero Day:
Xbox Live hacked, accounts stolen
Discussion: Kotaku, Xbox 360 Fanboy, You NEWB and digg
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google  —  SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
RELATED:
Anne Broache / CNET News.com:
Judge favors Google in 'frivolous' suit
Discussion: Fast Company Now and Techdirt
Seeking Alpha:
Oracle F3Q07 (Qtr End 2/28/07) Earnings Call Transcript  —  Executives  —  Krista Bessinger - Vice President, Investor Relations  —  Safra A. Catz - Co-President, Chief Financial Officer  —  Lawrence J. Ellison - Chief Executive Officer  —  Analysts  —  Presentation  —  Operator
RELATED:
BBC:
Laptops set to out sell desktops  —  Laptops will overtake desktop PCs as the dominant form of computer in 2011, according to a report by analysts IDC.  —  The demand for bulky machines will continue to slowly grow but at a declining rate as portable machines become quicker and more efficient.
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Stuart Elliott / New York Times:
And Now, a Commercial Break That Doesn't Seem Like One  —  ABC is considering changes in the decades-old way it interrupts programs for commercial breaks.  The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator.
Discussion: BloggingStocks
eMarketer:
Incentives Key to Mobile Marketing  —  How hated is the thought of mobile marketing?  —  In theory, very hated.  —  Most people (90%) say that they are not at all interested in getting ads on their mobile phones, according to Harris Interactive.  —  Need data for presentations? eMarketer subscribers
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help  —  A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems.  —  That's possible with a new security tool called Jikto.
 
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 More Items: 
John Falcone / Crave: The gadget blog:
Don't buy an Xbox 360...  ... at least for the next six weeks.
Ethan Smith / Wall Street Journal:
Sales of Music, Long in Decline, Plunge Sharply
Discussion: OnoTech
Fred Aun / ClickZ:
Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image
Discussion: Frank Barnako and ChasNote
Paul Kapustka / GigaOM:
Google's MCI Vet to fix 'Neutrality' Message
Gizmodo:
Koloroo Come Up With a Pair of Widgets for Your iPod
Discussion: Macsimum News, Crave and MacNN
Vince Veneziani / CrunchGear:
T-Mobile to Unveil the Sidekick ID: Slimmed Down SK3
Discussion: Gizmodo
Google Watch:
Film that inspired Will Wright's "Spore" is focus of latest YouTube subpoena
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll
 Earlier Items: 
Om Malik / GigaOM:
Will Skype save Nokia Internet Tablets?
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too?
Business Wire:
Adobe Systems Reports First Quarter Results
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din
Discussion: WebProNews
Diarmuid Mitchell / BBC:
Mobiles set to play the game
Discussion: textually.org and MoCoNews
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute
Discussion: The 463, hypebot and Techdirt