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12:50 PM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Sydney Morning Herald:
Google quashes mobile phone talk  —  Google has poured cold water on claims it is developing a mobile phone.  —  The search giant said it was more logical to form partnerships with existing handset makers instead.  —  Google's South-East Asia managing director of sales and operations …
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Matt Marshall / VentureBeat:   Oodle, giving you classifieds — with a touch of help
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud  —  Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday.  —  The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
Wall Street Journal:
From PC to TV — via Apple  —  We Test Gadget That Lets You  —  Play Digital Video, Music,  —  Photos on Your Widescreen  —  The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned …
Discussion: MacUser
RELATED:
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll  —  When it comes to online video advertising, creative agency executives, publishers, analytics experts and technology vendors can all agree on at least one thing: the channel is still in its earliest, nascent stages and there's a lot of work to be done.
Stuart Elliott / New York Times:
And Now, a Commercial Break That Doesn't Seem Like One  —  ABC is considering changes in the decades-old way it interrupts programs for commercial breaks.  The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator.
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet  —  How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B?  For the most part, the old-fashioned way: via a sneakernet.  It's not glamorous, but Google engineers hope to at least end …
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help  —  A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems.  —  That's possible with a new security tool called Jikto.
Gizmodo:
Koloroo Come Up With a Pair of Widgets for Your iPod  —  Two gadgets for your iPod from newbies Koloroo.  The $4.99 TipKalc can work out how much you need to leave for that nice waiter who spat in your soup after you complained it was cold (my tip for that is a fat zero and a slap in the chops).
Discussion: Macsimum News, Crave and MacNN
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google  —  SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
Vince Veneziani / CrunchGear:
T-Mobile to Unveil the Sidekick ID: Slimmed Down SK3  —  Over the past few months, rumors of a "Sidekick 2.5″ were flying about.  I took notice and after a few weeks, checked with some of my sources to confirm.  Sure enough, a "Sidekick 2.5″ was in the works as a trimmed-down alternative to the Sidekick 3.
Discussion: Gizmodo
 
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 More Items: 
Google Watch:
Film that inspired Will Wright's "Spore" is focus of latest YouTube subpoena
Om Malik / GigaOM:
Will Skype save Nokia Internet Tablets?
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too?
Conrad Quilty-Harper / Engadget:
What to do if you spill liquid on your laptop
Business Wire:
Adobe Systems Reports First Quarter Results
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din
Discussion: WebProNews
 Earlier Items: 
Andrew Orlowski / The Register:
Google snubs Net Neutrality debate
Consumerist:
How I Became A Music Pirate
Discussion: Lost Remote, SurfBits and digg
Matthew Nelson / ClickZ News Blog:
Piper Jaffray Expert Says Local Search is set for a Boom
Discussion: HipMojo.com
Times of India:
Google yet to decide on blurring key Indian sites
Diarmuid Mitchell / BBC:
Mobiles set to play the game
Discussion: textually.org and MoCoNews
Ted Haeger / Open Source Advocacy with Reverend Ted:
Mac vs. PC: How Would Linux Fit?
Associated Press:
Oops! Technician's error wipes out data for state fund
Discussion: Boing Boing
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute
Discussion: The 463, hypebot and Techdirt