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12:00 PM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Sydney Morning Herald:
Google quashes mobile phone talk  —  Google has poured cold water on claims it is developing a mobile phone.  —  The search giant said it was more logical to form partnerships with existing handset makers instead.  —  Google's South-East Asia managing director of sales and operations …
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud  —  Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday.  —  The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Matt Marshall / VentureBeat:   Oodle, giving you classifieds — with a touch of help
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet  —  How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B?  For the most part, the old-fashioned way: via a sneakernet.  It's not glamorous, but Google engineers hope to at least end …
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help  —  A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems.  —  That's possible with a new security tool called Jikto.
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute  —  The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services.  —  In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
Discussion: The 463, hypebot and Techdirt
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too?  —  The engorged battery photos you see above and in the gallery below were sent to us by a reader named Brian.  He claims that he was watching a movie on his 17-inch MacBook Pro (core duo) when it suddenly shut off.
Discussion: O'Grady's PowerPage
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google  —  SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
Seeking Alpha:
Oracle F3Q07 (Qtr End 2/28/07) Earnings Call Transcript  —  Executives  —  Krista Bessinger - Vice President, Investor Relations  —  Safra A. Catz - Co-President, Chief Financial Officer  —  Lawrence J. Ellison - Chief Executive Officer  —  Analysts  —  Presentation  —  Operator
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din  —  The term "social search" is kind of a catch-all category now for a range of companies that are bringing people back into the algorithm.  Not only are these companies seeking to improve search results with humans …
Discussion: WebProNews
Business Wire:
Adobe Systems Reports First Quarter Results  —  Company Readies for Biggest Product Launch in its History  —  SAN JOSE, Calif.—(BUSINESS WIRE)—Adobe Systems Incorporated (Nasdaq:ADBE - News) today reported financial results for its first quarter ended March 2, 2007.
 
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 More Items: 
Iyaz Akhtar / The Apple Blog:
Add a remote to your old Mac
Conrad Quilty-Harper / Engadget:
What to do if you spill liquid on your laptop
Andrew Orlowski / The Register:
Google snubs Net Neutrality debate
Consumerist:
How I Became A Music Pirate
Discussion: Lost Remote, SurfBits and digg
Matthew Nelson / ClickZ News Blog:
Piper Jaffray Expert Says Local Search is set for a Boom
Discussion: HipMojo.com
Mozilla.org:
Mozilla Foundation Security Advisory 2007-11
Discussion: Security Fix and Zero Day
Times of India:
Google yet to decide on blurring key Indian sites
 Earlier Items: 
beta.bigmedium.com:
Magic Boxes, Canned Chaos and Creative Totems
Diarmuid Mitchell / BBC:
Mobiles set to play the game
Discussion: textually.org and MoCoNews
Staci D. Kramer / PaidContent:
It's Back: Talk Of FOX-NBC Video JV Heats Up Again
Discussion: Lost Remote
Ted Haeger / Open Source Advocacy with Reverend Ted:
Mac vs. PC: How Would Linux Fit?
Associated Press:
Oops! Technician's error wipes out data for state fund
Discussion: Boing Boing
Jeff Jarvis / BuzzMachine:
VON spiel: It's our TV
Discussion: Lawgarithms
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money