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1:30 PM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Sydney Morning Herald:
Google quashes mobile phone talk  —  Google has poured cold water on claims it is developing a mobile phone.  —  The search giant said it was more logical to form partnerships with existing handset makers instead.  —  Google's South-East Asia managing director of sales and operations …
WSJ Personal Technology:
From PC to TV — via Apple  —  The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned to pull off this feat, introduces a slender, wireless set-top box called Apple TV.
RELATED:
PR Newswire:
Apple TV Now Shipping  —  Watch Internet-Delivered Movies, Movie Trailers, TV Shows, Music, Podcasts & Photos on Your Widescreen TV  —  CUPERTINO, Calif., March 21 /PRNewswire-FirstCall/ — Apple® is now shipping Apple TV(TM), an easy to use and fun way to wirelessly play …
Discussion: The Tech Report and Macsimum News
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Matt Marshall / VentureBeat:   Oodle, giving you classifieds — with a touch of help
alarm:clock:
Classifieds Publisher Oodle Raises $11M
Discussion: PaidContent
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud  —  Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday.  —  The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
RELATED:
Ryan Naraine / Zero Day:
Xbox Live hacked, accounts stolen
Discussion: Kotaku, Xbox 360 Fanboy, You NEWB and digg
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google  —  SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
RELATED:
Anne Broache / CNET News.com:
Judge favors Google in 'frivolous' suit
Discussion: Fast Company Now and Techdirt
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Stuart Elliott / New York Times:
And Now, a Commercial Break That Doesn't Seem Like One  —  ABC is considering changes in the decades-old way it interrupts programs for commercial breaks.  The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator.
Discussion: BloggingStocks
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll  —  When it comes to online video advertising, creative agency executives, publishers, analytics experts and technology vendors can all agree on at least one thing: the channel is still in its earliest, nascent stages and there's a lot of work to be done.
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help  —  A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems.  —  That's possible with a new security tool called Jikto.
Fred Aun / ClickZ:
Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image  —  Venerable DuPont is experimenting with an ultra-modern form of marketing: Weblog videos it hopes will give it a young-at-heart image while chatting up the virtues of several of its products.  Featuring perky video blogger Amanda Congdon …
Discussion: Frank Barnako and ChasNote
 
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 More Items: 
Ethan Smith / Wall Street Journal:
Sales of Music, Long in Decline, Plunge Sharply
Discussion: OnoTech
LC Angell / iLounge:
Monster intros cable lineup for Apple TV
Discussion: Gizmodo
Paul Kapustka / GigaOM:
Google's MCI Vet to fix 'Neutrality' Message
Gizmodo:
Koloroo Come Up With a Pair of Widgets for Your iPod
Discussion: Macsimum News, Crave and MacNN
Vince Veneziani / CrunchGear:
T-Mobile to Unveil the Sidekick ID: Slimmed Down SK3
Discussion: Gizmodo
Google Watch:
Film that inspired Will Wright's "Spore" is focus of latest YouTube subpoena
Om Malik / GigaOM:
Will Skype save Nokia Internet Tablets?
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too?
 Earlier Items: 
Business Wire:
Adobe Systems Reports First Quarter Results
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din
Discussion: WebProNews
Diarmuid Mitchell / BBC:
Mobiles set to play the game
Discussion: textually.org and MoCoNews
Associated Press:
Oops! Technician's error wipes out data for state fund
Discussion: Boing Boing
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute
Discussion: The 463, hypebot and Techdirt