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11:35 AM ET, August 21, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
RELATED:
Thomas Ricker / Engadget:
Microsoft enlists Seinfeld, Gates to battle “Get a Mac” ads  —  Those Apple “Get a Mac” ads have long been an annoyance to Microsoft and to Bill Gates in particular.  No surprise as an emboldened Apple with rising market share has continued to ratchet up the venom with quips like …
Josh Lowensohn / Webware.com:
Microsoft launches 3D wonder Photosynth for consumers  —  On Wednesday night, Photosynth, a technology demo from Microsoft Live Labs, is graduating from its “ooh, that's pretty” status to being a viable Web service for consumers.  —  The technology, which takes a grouping of photographs …
RELATED:
Ina Fried / CNET News.com:
Photosynthing the nation's capital  —  WASHINGTON, D.C.—On Monday, I got a demo of how Microsoft was opening up Photosynth to consumers.  On Wednesday, I put it to the test.  —  With my Canon Digital Rebel XT in tow, I headed to the Vietnam Veterans Memorial to try it out.
Discussion: Imaging Insider and WinBeta
Brady Forrest / O'Reilly Radar:
Photosynth is Released and Moves to Virtual Earth
RELATED:
Thorsten / RightScale Blog:
Why Amazon's Elastic Block Store Matters
Discussion: InfoWorld
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Discussion: TeleRead and GottaBeMobile
Fred / A VC:
Ten Things I Want On My Mobile Phone  —  1) Shazam for places - I blogged about this when I was in Scotland earlier this month.  I met a company at TechStars yesterday that might be able to build it.  I hope they do.  —  2) Shazam for people - same idea. even more possibilities for this one.
Discussion: Mobile Industry News
David Kravets / Threat Level:
Judge: Copyright Owners Must Consider ‘Fair Use’ Before Sending Takedown Notice  —  In the nation's first such ruling, a federal judge on Wednesday said copyright owners must consider “fair use” of their works before sending takedown notices to online video-sharing sites.
RELATED:
Jon Healey / L.A. Times Tech Blog:
A victory for fair use?
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free  —  People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes.  One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Discussion: WebProNews
Jacqui Cheng / Ars Technica:
Apple hit with class-action lawsuit over iPhone 3G flakiness  —  We all knew it was coming, it was just a matter of time.  A lawsuit has been filed against Apple over what the plaintiff is referring to as the “Defective iPhone 3G,” which she hopes will become a class-action complaint.
Rafe Needleman / Webware.com:
Zoho launches document sharing service  —  Today's addition to the rapidly-expanding suite of Zoho's productivity apps is Zoho Share, a straightforward utility for sharing word processing documents, spreadsheets, PDF files, and slide shows.  The online app reads in several popular document formats …
Discussion: TechCrunch and Mashable!
Ryan Grove / wonko.com:
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone  —  In June, my boss came to me with a challenge: bring the full Yahoo! Search experience—including SearchMonkey, Search Assist, shortcuts, and other awesome Yahoo! Search features—to the iPhone with as few compromises as possible.
MG Siegler / VentureBeat:
LinkedIn launches an iPhone app, it's simple but it means business  —  If the iPhone wants to be taken serious as a business device it's going to have to have applications other than More Cowbell (the app that lets you simulate playing a cowbell).  A definite must-have for business users is LinkedIn, the professional online network.
Discussion: ReadWriteWeb and Cheezhead
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API  —  12seconds has a goal: It wants to be the go-to platform for video status updates.  In order to make a good platform, you need a good application programming interface (API).  Today, 12seconds is launching that API and announcing its first three partners.
Discussion: The Inquisitr, broadstuff and AppScout
BBC:
Web browser to get ‘privacy mode’  —  Microsoft is planning a “privacy mode” for the next release of its Internet Explorer (IE) web browser.  —  By clicking a button, users of IE8 will be able to limit how much information is recorded about where they go online and what they do.
Discussion: Technology Live and Slashdot
MG Siegler / VentureBeat:
Spotted: FriendFeed Beta — coming soon  —  A new version of FriendFeed, which may or may not be called “FriendFeed Beta” is in the works, FriendFeed co-founder Bret Taylor just confirmed to me.  —  Earlier tonight I was going through my Flickr traffic logs of all things when I noticed the mysterious beta.friendfeed.com domain.
Discussion: WinExtra and The Blog Herald
 
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Why Run Your Exchange Environment In A Hybrid Cloud Model?  —  VMware vSphere has always been a premier destination for virtualizing packaged applications like Microsoft SharePoint and Exchange.
Zoho:
Announcing the iPad app for Zoho Reports  —  Mobile apps are becoming more critical for businesses.  This is evident from the fact that Zoho's apps recently clocked 1,000,000+ downloads.  Launching today, is the iPad app for Zoho Reports.
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 More Items: 
Caroline McCarthy / The Social:
Photobucket, Scrapblog form crafty partnership
Discussion: Mashable!
Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly)
Chrisbrogan Com / chrisbrogan.com:
Social Media Events Are Fragmenting
Priya Ganapati / Gadget Lab:
iPhone of Home Phones Coming Next Year
Discussion: OhGizmo!, SlashGear and Engadget
Stefanie Olsen / CNET News.com:
Widget makers get a makeover
Caroline McCarthy / The Social:
Facebook developers to factor in age, location
Dana Blankenhorn / Open Source:
The new Intel gets open source mojo with SpikeSource
Discussion: Business Wire and TechCrunchIT
Larry Dignan / Between the Lines:
Dell bets on Salesforce.com's platform as a service
 Earlier Items: 
Abbey Klaassen / AdAge:
Quantcast Nabs Yahoo Exec for Its Chief Revenue Officer
Discussion: paidContent.org and Valleywag
Robert Andrews / paidContent.org:
Microsoft Rejigs For Commercial Search, Multimap Leads The Way
Discussion: Search Engine Land
Dave Rubert / NaviGadget:
tomtom PRO 4000 and 8000  —  TomTom just introduced what they call …
Maggie Shiels / BBC:
Intel unites the internet with TV
Richard MacManus / ReadWriteWeb:
10 Promising Web Platforms
Michael Masnick / Techdirt:
If You're Looking To Learn Basic Economics, Here's A Free Textbook
Discussion: The Equity Kicker
Michael Arrington / TechCrunch:
Verisign's Personal Identity Portal Is Half Way To Password Bliss
Eric Eldon / VentureBeat:
Facebook's forthcoming iPhone app to be more like its web site …
 

 
From Mediagazer:

Margaret Sullivan / New York Times:
An Article on Shonda Rhimes Rightly Causes a Furor

The Tyee:
The Tyee Names Jane Armstrong Its New Editor-in-Chief

J.K. Trotter / Gawker:
The (Atlantic) Wire Is Shutting Down

 
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