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4:10 PM ET, August 21, 2008


 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
Ryan Tate / Gawker:
Mac-Loving Seinfeld Endorsing Microsoft For $10 Million  —  In an effort to promote its poxy Windows Vista operating system, Microsoft is paying Jerry Seinfeld $10 million for an endorsement, the Wall Street Journal reported this morning.  Yes, because if there's one surefire …
Thorsten / RightScale Blog:
Why Amazon's Elastic Block Store Matters  —  On the technical side, Amazon's EBS service may look like “just” another great new feature of the Elastic Compute Cloud, but on the business side it enables a whole slew of new customers.  I won't pretend that I understand all the new uses …
Discussion: eWeek and PC World
Amazon Web Services Blog:
Amazon EBS (Elastic Block Store) - Bring Us Your Data
Thorsten / RightScale Blog:   Amazon's Elastic Block Store explained
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free  —  People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes.  One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Rafe Needleman /
Zoho launches document sharing service  —  Today's addition to the rapidly-expanding suite of Zoho's productivity apps is Zoho Share, a straightforward utility for sharing word processing documents, spreadsheets, PDF files, and slide shows.  The online app reads in several popular document formats …
Raju Vegesna / Zoho Blogs:
Introducing Zoho Share: Sharepoint Meets YouTube
Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly)  —  We've seen the BlackBerry Bold and iPhone head-to-head before, as well as the Bold's greatly improved browsing powers over past BlackBerrys, but not side-by-side in a web browser race.  It actually gets pretty ugly, uglier than we thought it would.
Timothy B. Lee / Ars Technica:
Fair use gets a fair shake: YouTube tot to get day in court  —  The saga of the copyright-infringing toddler continues as a California court refused to dismiss a lawsuit claiming that Universal Music had filed an improper takedown notice under the Digital Millennium Copyright Act.
Miguel de Icaza:
SecondLife rolls out Mono-powered servers  —  Big news for the Mono team today.  —  Linden has started the roll out of their Mono-powered simulation servers.  —  Users can now opt into having their LSL scripts executed using the Mono VM (it remains an opt-in feature …
Discussion: The Register
Ryan Grove /
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone  —  In June, my boss came to me with a challenge: bring the full Yahoo! Search experience—including SearchMonkey, Search Assist, shortcuts, and other awesome Yahoo! Search features—to the iPhone with as few compromises as possible.
Barry Schwartz / Search Engine Land:
Yahoo Search Launches iPhone Safari Version
Discussion: ReadWriteWeb
Ina Fried / Beyond Binary:
Photosynthing the nation's capital  —  A synth of images of the Lincoln Memorial.  Click on the image for a larger view.  —  (Credit: Ina Fried/CNET  —  WASHINGTON, D.C.—On Monday, I got a demo of how Microsoft was opening up Photosynth to consumers.  On Wednesday, I put it to the test.
Discussion: eWeek, TG Daily and CyberNet
Microsoft Live Labs Introduces Photosynth, a Breakthrough Visual Medium  —  Share more than photos; share an experience.  —  First there was the snapshot, and then came video.  Now there is Microsoft Photosynth, a new service from Microsoft Live Labs that goes far beyond how you now view, experience and share photos.
Grant Gross / PC World:
Comcast: No New Traffic Management Plan Yet  —  Comcast has made no final decisions on how to manage network congestion, despite news reports Wednesday that it will slow traffic for heavy users for up to 20 minutes during times of peak network use.  —  Comcast has been looking …
Discussion: Light Reading
Nate Anderson / Ars Technica:
Comcast to slow down heaviest 'Net users to DSL speeds
Discussion: TechSpot and BloggingStocks
Web browser to get ‘privacy mode’  —  Microsoft is planning a “privacy mode” for the next release of its Internet Explorer (IE) web browser.  —  By clicking a button, users of IE8 will be able to limit how much information is recorded about where they go online and what they do.
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Discussion: TeleRead, TUAW and GottaBeMobile
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API  —  12seconds has a goal: It wants to be the go-to platform for video status updates.  In order to make a good platform, you need a good application programming interface (API).  Today, 12seconds is launching that API and announcing its first three partners.
Fred / A VC:
Ten Things I Want On My Mobile Phone  —  1) Shazam for places - I blogged about this when I was in Scotland earlier this month.  I met a company at TechStars yesterday that might be able to build it.  I hope they do.  —  2) Shazam for people - same idea. even more possibilities for this one.
Discussion: Mobile Industry News
Michael Arrington / TechCrunch:
New C-SPAN Sites Get Way Unboring With YouTube, Twitter, Qik, Flash...  I'm willing to stand up and say it.  C-SPAN, which is dedicated to airing non-stop coverage of government proceedings and public affairs programming, is the one channel that we all skip past as fast as possible …
Jeremiah Owyang / Web Strategy:
What Facebook's New ‘Engagement Advertising’ Means to Brands  —  Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.  —  A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook …
Sam Oliver / AppleInsider:
Apple may report unprecedented 3 million Mac quarter  —  The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.
Svetlana Gladkova / Profy:
Embargo Breakers: Who Exactly Do You Write For?  —  It seems that recently the problem with embargoes and breaking them has grown acute again.  I for one have seen at least 3 embargoes broken this week only and I can imagine there are others where I am simply unaware of the embargo time.
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 More Items: 
Anastasia Teterevleva / Reuters:
Apple, MTS agree on iPhone sales in Russia: source
Discussion: LOOPRumors
Caroline McCarthy / The Social:
Bad economy kills this year's DigitalLife Expo
Royal Pingdom:
Linux popularity across the globe
Matt Vella / Business Week:
Inside the World of Blizzard
Discussion: GamePolitics News
Ina Fried / Beyond Binary:
Iowa chosen for next Microsoft data center
Michael Masnick / Techdirt:
30% Of Internet Users Admit To Buying From Spam
Joseph Weisenthal /
Ad Net Turn Inc. Raises $15 Million Third Round
Business Wire:
Sony Ericsson Expands U.S. Carrier Channels with T-Mobile Partnership …
 Earlier Items: 
Ashlee Vance / The Register:
Reg server and chip hack molested by Gray Lady
Michael Masnick / Techdirt:
EMI/Virgin Records Sues Platinum Selling Band For $30 Million …
Nathania Johnson / Search Engine Watch Blog: is Fastest Growing Search Site
Discussion: Lost Remote
New PlayStation and PSP unveiled
Dan Frommer / Silicon Alley Insider:
Yahoo-Intel TV Widgets Sound Neat, But Leave Us Wanting More
Discussion: Ars Technica and eWeek
MG Siegler / VentureBeat:
LinkedIn launches an iPhone app, it's simple but it means business
Chrisbrogan Com /
Social Media Events Are Fragmenting
Software Freedom Law Center:
A Practical Guide to GPL Compliance