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3:40 PM ET, August 21, 2008


 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
Ryan Tate / Gawker:
Mac-Loving Seinfeld Endorsing Microsoft For $10 Million  —  In an effort to promote its poxy Windows Vista operating system, Microsoft is paying Jerry Seinfeld $10 million for an endorsement, the Wall Street Journal reported this morning.  Yes, because if there's one surefire …
John Paczkowski / Digital Daily:
Which Do You Like Better, Steve: “No Mac for You!” …
Discussion: Boing Boing
Thomas Ricker / Engadget:
Microsoft enlists Seinfeld, Gates to battle “Get a Mac” ads
Thorsten / RightScale Blog:
Why Amazon's Elastic Block Store Matters  —  On the technical side, Amazon's EBS service may look like “just” another great new feature of the Elastic Compute Cloud, but on the business side it enables a whole slew of new customers.  I won't pretend that I understand all the new uses …
Amazon Web Services Blog:
Amazon EBS (Elastic Block Store) - Bring Us Your Data
Thorsten / RightScale Blog:   Amazon's Elastic Block Store explained
James Niccolai / PC World:
Amazon Adds Persistent Storage to Compute Cloud
Discussion: eWeek
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free  —  People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes.  One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Sam Oliver / AppleInsider:
Apple may report unprecedented 3 million Mac quarter  —  The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.
Discussion: Ars Technica
Dan Frommer / Silicon Alley Insider:
Apple's Back-To-School Sales “Massive,” Says RBC (AAPL)
Discussion: MacRumors
Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly)  —  We've seen the BlackBerry Bold and iPhone head-to-head before, as well as the Bold's greatly improved browsing powers over past BlackBerrys, but not side-by-side in a web browser race.  It actually gets pretty ugly, uglier than we thought it would.
Microsoft Live Labs Introduces Photosynth, a Breakthrough Visual Medium  —  Share more than photos; share an experience.  —  First there was the snapshot, and then came video.  Now there is Microsoft Photosynth, a new service from Microsoft Live Labs that goes far beyond how you now view, experience and share photos.
Rafe Needleman /
Zoho launches document sharing service  —  Today's addition to the rapidly-expanding suite of Zoho's productivity apps is Zoho Share, a straightforward utility for sharing word processing documents, spreadsheets, PDF files, and slide shows.  The online app reads in several popular document formats …
Raju Vegesna / Zoho Blogs:
Introducing Zoho Share: Sharepoint Meets YouTube
Ryan Grove /
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone  —  In June, my boss came to me with a challenge: bring the full Yahoo! Search experience—including SearchMonkey, Search Assist, shortcuts, and other awesome Yahoo! Search features—to the iPhone with as few compromises as possible.
Barry Schwartz / Search Engine Land:
Yahoo Search Launches iPhone Safari Version
Discussion: ReadWriteWeb
Ina Fried / Beyond Binary:
Photosynthing the nation's capital  —  A synth of images of the Lincoln Memorial.  Click on the image for a larger view.  —  (Credit: Ina Fried/CNET  —  WASHINGTON, D.C.—On Monday, I got a demo of how Microsoft was opening up Photosynth to consumers.  On Wednesday, I put it to the test.
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API  —  12seconds has a goal: It wants to be the go-to platform for video status updates.  In order to make a good platform, you need a good application programming interface (API).  Today, 12seconds is launching that API and announcing its first three partners.
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Discussion: TeleRead, TUAW and GottaBeMobile
Ina Fried / Beyond Binary:
Iowa chosen for next Microsoft data center  —  The Iowa city of West Des Moines now has two things to celebrate.  —  The same week that hometown hero Shawn Johnson captured gold on the balance beam, the city has learned that a bunch of new jobs are headed its way.
Rich Miller / Data Center Knowledge:   Microsoft: New Design for $500M Iowa Site
Fred / A VC:
Ten Things I Want On My Mobile Phone  —  1) Shazam for places - I blogged about this when I was in Scotland earlier this month.  I met a company at TechStars yesterday that might be able to build it.  I hope they do.  —  2) Shazam for people - same idea. even more possibilities for this one.
Discussion: Mobile Industry News
Web browser to get ‘privacy mode’  —  Microsoft is planning a “privacy mode” for the next release of its Internet Explorer (IE) web browser.  —  By clicking a button, users of IE8 will be able to limit how much information is recorded about where they go online and what they do.
Discussion: WebGuild, Technology Live and Slashdot
Jeremiah Owyang / Web Strategy:
What Facebook's New ‘Engagement Advertising’ Means to Brands  —  Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.  —  A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook …
Timothy B. Lee / Ars Technica:
Fair use gets a fair shake: YouTube tot to get day in court  —  The saga of the copyright-infringing toddler continues as a California court refused to dismiss a lawsuit claiming that Universal Music had filed an improper takedown notice under the Digital Millennium Copyright Act.
Svetlana Gladkova / Profy:
Embargo Breakers: Who Exactly Do You Write For?  —  It seems that recently the problem with embargoes and breaking them has grown acute again.  I for one have seen at least 3 embargoes broken this week only and I can imagine there are others where I am simply unaware of the embargo time.
Caroline McCarthy / The Social:
Bad economy kills this year's DigitalLife Expo  —  Citing economic troubles, Ziff Davis Media has canceled this year's DigitalLife Expo, a trade show held each fall at New York's Jacob Javits Convention Center.  —  “The poor economic conditions have created a very different and difficult dynamic …
Discussion: Gizmodo and Silicon Alley Insider
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 More Items: 
Anastasia Teterevleva / Reuters:
Apple, MTS agree on iPhone sales in Russia-source
Discussion: LOOPRumors
Royal Pingdom:
Linux popularity across the globe
Discussion: Jeremy's Blog
Michael Arrington / TechCrunch:
New C-SPAN Sites Get Way Unboring With YouTube, Twitter, Qik, Flash...
Tiernan Ray / Tech Trader Daily:
AT&T Offers Rival to Best Buy's “Geek Squad”; $119 to Set Up Your New PC
Jeremy Kirk / PC World:
Nokia Admits Security Flaws in Series 40 OS
Discussion: InfoWorld and PhoneReport v2.0
Michael Masnick / Techdirt:
30% Of Internet Users Admit To Buying From Spam
Joseph Weisenthal /
Ad Net Turn Inc. Raises $15 Million Third Round
Nate Anderson / Ars Technica:
Comcast to slow down heaviest 'Net users to DSL speeds
Discussion: TechSpot and BloggingStocks
 Earlier Items: 
Ashlee Vance / The Register:
Reg server and chip hack molested by Gray Lady
Michael Masnick / Techdirt:
EMI/Virgin Records Sues Platinum Selling Band For $30 Million …
Nathania Johnson / Search Engine Watch Blog: is Fastest Growing Search Site
Discussion: Lost Remote
New PlayStation and PSP unveiled
MG Siegler / VentureBeat:
LinkedIn launches an iPhone app, it's simple but it means business
Chrisbrogan Com /
Social Media Events Are Fragmenting
Software Freedom Law Center:
A Practical Guide to GPL Compliance
Robert Andrews /
Microsoft Rejigs For Commercial Search, Multimap Leads The Way