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10:30 AM ET, August 21, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
RELATED:
Thomas Ricker / Engadget:
Microsoft enlists Seinfeld, Gates to battle “Get a Mac” ads  —  Those Apple “Get a Mac” ads have long been an annoyance to Microsoft and to Bill Gates in particular.  No surprise as an emboldened Apple with rising market share has continued to ratchet up the venom with quips like …
Sam Diaz / Between the Lines:
Seinfeld to host the Microsoft Makeover
Discussion: MacUser
RELATED:
Larry Dignan / Between the Lines:
Amazon: Persistent storage open for EC2  —  Amazon said Thursday that its Elastic Block Store feature is now available to all of its EC2 Web service customers.  The move gives Amazon Web Services a full storage suite delivered as a service.  —  EC2 is Amazon's storage service …
Discussion: RightScale Blog and Business Wire
Josh Lowensohn / Webware.com:
Microsoft launches 3D wonder Photosynth for consumers  —  On Wednesday night, Photosynth, a technology demo from Microsoft Live Labs, is graduating from its “ooh, that's pretty” status to being a viable Web service for consumers.  —  The technology, which takes a grouping of photographs …
RELATED:
Brady Forrest / O'Reilly Radar:
Photosynth is Released and Moves to Virtual Earth
David Kravets / Threat Level:
Judge: Copyright Owners Must Consider ‘Fair Use’ Before Sending Takedown Notice  —  In the nation's first such ruling, a federal judge on Wednesday said copyright owners must consider “fair use” of their works before sending takedown notices to online video-sharing sites.
RELATED:
Jon Healey / L.A. Times Tech Blog:
A victory for fair use?
Discussion: Guardian Unlimited and Web Scout
Caroline McCarthy / CNET News.com:
Facebook developers to factor in age, location  —  Facebook has announced modifications to its developer application programming interface so that the creators of third-party applications can restrict their reach by demographic—more specifically, by age or location.
Discussion: Inside Facebook
RELATED:
Nick Gianos / Facebook Developers:
Delivering the Right Content to the Right Audience
Discussion: Inside Facebook and All Facebook
Fred / A VC:
Ten Things I Want On My Mobile Phone  —  1) Shazam for places - I blogged about this when I was in Scotland earlier this month.  I met a company at TechStars yesterday that might be able to build it.  I hope they do.  —  2) Shazam for people - same idea. even more possibilities for this one.
Discussion: Mobile Industry News
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Richard MacManus / ReadWriteWeb:
10 Promising Web Platforms  —  In this post we review 10 promising developer platforms for the Web.  We're not talking about the obvious ones either, like Facebook, iPhone, OpenSocial or even Twitter.  Those have been covered extensively already.  The list below features some of our favorite ‘lesser known’ web developer platforms.
Eric Eldon / VentureBeat:
Facebook's forthcoming iPhone app to be more like its web site; that site redesign was no coincidence  —  Facebook is planning to launch a new version of its iPhone application in September that will make the app more like the newly-redesigned web site.  So, the deeper rationale for the web site redesign …
RELATED:
Matt Buchanan / Gizmodo:
Preview of Facebook for iPhone 2.0: More Like Real Facebook
Jacqui Cheng / Ars Technica:
Apple hit with class-action lawsuit over iPhone 3G flakiness  —  We all knew it was coming, it was just a matter of time.  A lawsuit has been filed against Apple over what the plaintiff is referring to as the “Defective iPhone 3G,” which she hopes will become a class-action complaint.
Dana Blankenhorn / Open Source:
The new Intel gets open source mojo with SpikeSource  —  The biggest business story of the year may be the transformation of Intel from a tech-driven chipmaker to a marketing-driven products-and-services company.  —  I have talked about this with regard to health care but the transformation is more far-ranging than that.
Discussion: Business Wire and TechCrunchIT
MG Siegler / VentureBeat:
Spotted: FriendFeed Beta — coming soon  —  A new version of FriendFeed, which may or may not be called “FriendFeed Beta” is in the works, FriendFeed co-founder Bret Taylor just confirmed to me.  —  Earlier tonight I was going through my Flickr traffic logs of all things when I noticed the mysterious beta.friendfeed.com domain.
Discussion: WinExtra and The Blog Herald
Joel Hruska / Ars Technica:
Intel announces dual-core Atom, chains it to 945C chipset  —  It looks like we'll be seing Intel's new dual-core Atom 330 on the market sooner rather than later.  The chip will launch in September accompanied by a refreshed D945GCLF2 motherboard, and is targeted at entry-level computer users …
RELATED:
InfoWorld:
Asustek turns to Celerons amid Atom shortage
Discussion: PC World
Michael Masnick / Techdirt:
If You're Looking To Learn Basic Economics, Here's A Free Textbook  —  Against Monopoly points us to an LA Times story about an economics professor from Caltech, R. Preston McAfee, who has written what he calls an “open source” economics textbook.  You can download the textbook for free …
Discussion: The Equity Kicker
Ryan Grove / wonko.com:
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone  —  In June, my boss came to me with a challenge: bring the full Yahoo! Search experience—including SearchMonkey, Search Assist, shortcuts, and other awesome Yahoo! Search features—to the iPhone with as few compromises as possible.
Dave Rubert / NaviGadget:
tomtom PRO 4000 and 8000  —  TomTom just introduced what they call a ‘PRO’ series designed for the mobile workforce.  The first two models in the series are TomTom PRO 4000 and TomTom PRO 8000 which will cost $330 and $460 respectively.  —  As far as hardware there's no difference from the non-pro models.
Discussion: Engadget, Gizmodo, CrunchGear and Gadgetell
 
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Zoho CRM - Discontinuing Integration with LinkedIn  —  Back in 2011, to help our customers focus more on selling and less CRMing, we started offering integration with LinkedIn along with various other important features.
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Strengthening the U.S. Innovation Economy by Ending Abusive Patent Litigation  —  In Silicon Valley Bank's Innovation Economy Outlook 2014 survey, we asked executives what they see in today's patent system …
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 More Items: 
BBC:
Web browser to get ‘privacy mode’
Discussion: Technology Live
Priya Ganapati / Gadget Lab:
iPhone of Home Phones Coming Next Year
Discussion: OhGizmo!, Engadget and SlashGear
Stefanie Olsen / CNET News.com:
Widget makers get a makeover
Software Freedom Law Center:
A Practical Guide to GPL Compliance
Daniel Terdiman / Geek Gestalt:
Will Wright on the origins of ‘Spore’
Discussion: Technology Live
Jott.com:
There are new Jott Plans  —  There's something for everyone!
Larry Dignan / Between the Lines:
Dell bets on Salesforce.com's platform as a service
Abbey Klaassen / AdAge:
Quantcast Nabs Yahoo Exec for Its Chief Revenue Officer
Discussion: paidContent.org
 Earlier Items: 
Robert Andrews / paidContent.org:
Microsoft Rejigs For Commercial Search, Multimap Leads The Way
Discussion: Search Engine Land
Maggie Shiels / BBC:
Intel unites the internet with TV
Bill Ray / The Register:
Nokia admits major Series 40 security problems
Matthew Panton / Crave: The gadget blog:
Logitech goes wireless with Wii racing wheel
Eliot Van Buskirk / Listening Post:
SoundExchange Head Likes Pandora But Says It Needs Audio Ads
Discussion: Technovia and WinExtra
Michael Arrington / TechCrunch:
Verisign's Personal Identity Portal Is Half Way To Password Bliss
Katie Marsal / AppleInsider:
Retail sources say its closing time for current iPod line
Erick Schonfeld / TechCrunch:
OpenSocial Now Reaches 350 Million Users, And Growing
 

 
From Mediagazer:

Cecilia Kang / Washington Post:
Justices test Aereo on copyright issue but raise concern about harming cloud services

Meg James / Los Angeles Times:
NBC turnaround and Winter Olympics help lift Comcast earnings

Robin Givhan / New York Magazine:
The Golden Era of ‘Fashion Blogging’ Is Over

 
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