Top Items:
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product — Google announced the testing of a new pay-per-action, or PPA, advertising product today. It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results — Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay. — The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Discussion:
SearchViews, Guardian Unlimited, CCUCEO, Search Engine Journal and Peter O'Kelly's Reality Check
Sydney Morning Herald:
Google quashes mobile phone talk — Google has poured cold water on claims it is developing a mobile phone. — The search giant said it was more logical to form partnerships with existing handset makers instead. — Google's South-East Asia managing director of sales and operations …
WSJ Personal Technology:
From PC to TV — via Apple — The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned to pull off this feat, introduces a slender, wireless set-top box called Apple TV.
RELATED:
PR Newswire:
Apple TV Now Shipping — Watch Internet-Delivered Movies, Movie Trailers, TV Shows, Music, Podcasts & Photos on Your Widescreen TV — CUPERTINO, Calif., March 21 /PRNewswire-FirstCall/ — Apple® is now shipping Apple TV(TM), an easy to use and fun way to wirelessly play …
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures — SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud — Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday. — The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
RELATED:
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google — SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
RELATED:
Variety:
New Line nabs 'Gears of War' — Studio wins rights to videogame — New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Discussion:
You NEWB, Opposable Thumbs, Game | Life, DigitalBattle, Xbox 360 Fanboy, Kotaku, CrunchGear and digg
Stuart Elliott / New York Times:
And Now, a Commercial Break That Doesn't Seem Like One — ABC is considering changes in the decades-old way it interrupts programs for commercial breaks. The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator.
Discussion:
BloggingStocks
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll — When it comes to online video advertising, creative agency executives, publishers, analytics experts and technology vendors can all agree on at least one thing: the channel is still in its earliest, nascent stages and there's a lot of work to be done.
Discussion:
Andy Beal's Marketing Pilgrim
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help — A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems. — That's possible with a new security tool called Jikto.
Discussion:
Don Park's Daily Habit
Fred Aun / ClickZ:
Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image — Venerable DuPont is experimenting with an ultra-modern form of marketing: Weblog videos it hopes will give it a young-at-heart image while chatting up the virtues of several of its products. Featuring perky video blogger Amanda Congdon …
