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10:05 AM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
RELATED:
Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Barry Schwartz / Search Engine Land:
Google Launches Pay Per Action Ads  —  Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads.  Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered.  The advertiser sets the price per action …
Joe / Techdirt:
Google Announces Pay Per Action Beta... And Something Else Which You Can Just Ignore
Discussion: Tech Trader Daily
Kevin Newcomb / Search Engine Watch Blog:
Google to Test Pay-per-Action Ads
Jeremyliew / Lightspeed Venture Partners Blog:
Google CPA will crunch lead gen arbitrageurs margins further
Scott Karp / Publishing 2.0:
Can Google Transform The Entire Web Into A Direct Marketing Machine?
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute  —  The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services.  —  In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
Discussion: The 463, hypebot and Techdirt
RELATED:
Seth Sutel / Associated Press:
Online broadcasters challenge price hike
Discussion: PaidContent and Tech Beat
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet  —  How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B?  For the most part, the old-fashioned way: via a sneakernet.  It's not glamorous, but Google engineers hope to at least end …
Discussion: Search Engine Land and Scobleizer
ongoing:
Mashing with Mike  —  Today we had that Mashup event at the Sun campus with Mike Arrington.  There were somewhere between 100 and 200 people there; I had fun and learned things.  —  Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion: CrunchNotes
RELATED:
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help  —  A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems.  —  That's possible with a new security tool called Jikto.
James Quintana Pearce / PaidContent:
MMOGs Worth More Than $1 Billion In The West  —  A report by Screen Digest has found that massively multiplayer online games generated more than $1 billion in 2006 in the West (North America and Europe), notes the BBC.  The report claims 87 percent of the revenue is from subscriptions …
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii  —  Sony's new PlayStation 3 video game has gone from top dog to underdog in record time.  —  Despite the buildup and hype around its arrival in November, the PS3 has been outsold so far — at a rate of almost 2-to-1 — by the Nintendo Wii.
Diarmuid Mitchell / BBC:
Mobiles set to play the game  —  For years now senior games industry figures and media analysts have predicted that mobile phone games will revolutionise the industry.  —  The former head of Sony Europe Chris Deering has described mobile gaming as the "big kahuna", with 1 billion mobile phones worldwide poised to take up games.
Discussion: textually.org and MoCoNews
Associated Press:
Oops!  Technician's error wipes out data for state fund … JUNEAU, Alaska (AP) — Perhaps you've experienced that sinking feeling when a single keystroke accidentally destroys hours of work.  Now imagine wiping out a disk drive containing an account worth $38 billion.
Discussion: Boing Boing
Andrew Orlowski / The Register:
Google snubs Net Neutrality debate  —  Research library - All papers free to download.  —  The first significant Net Neutrality debate to take place in the UK was held today at Westminster.  Chaired by former trade minister Alun Michael and the Conservative shadow trade minister Charles Hendry …
Times of India:
Google yet to decide on blurring key Indian sites  —  NEW DELHI: Even as the high-resolution images of vital Indian installations on Google Earth have irked security agencies, Google Inc on Tuesday said it has not yet taken a decision on blurring ariel images of sensitive Indian installations available …
Ted Haeger / Open Source Advocacy with Reverend Ted:
Mac vs. PC: How Would Linux Fit?  —  Apple's "Get a Mac" Campaign  —  Always a branding powerhouse, Apple is a company whose television advertisements are usually excellent.  Their recent Get a Mac campaign ("Hi, I'm a Mac / And I'm a PC") certainly does not disappoint.
 
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Disrupting the Data Center to Create the Digital Services Economy  —  I had the pleasure of joining Tom Krazit on stage at the Gigaom Structure'14 conference to share Intel's vision of the data center in support of the growth of the digital services economy.
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Top Five Reasons Why Your Organization Should Consider Cloud-Based Disaster Recovery  —  Few organizations can afford the downtime caused by a disaster.  Those capable of weathering such events usually have the datacenters …
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Zoho on Zoho: How we use Zoho apps to run the show at Zoholics  —  Our goal for each Zoholics user event is to make it perfect for attendees - our customers who travel from all over the world to learn and make the most of Zoho apps for their business.
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 More Items: 
Consumerist:
How I Became A Music Pirate
Discussion: Lost Remote, SurfBits and digg
Matthew Nelson / ClickZ News Blog:
Piper Jaffray Expert Says Local Search is set for a Boom
Grant Robertson / Download Squad:
Adobe says no way to Vista updates
Discussion: digg
Mozilla.org:
Mozilla Foundation Security Advisory 2007-11
Discussion: Zero Day
Nathan Kirsch / Legit Reviews Hardware Articles:
CEBIT 2007 - OCZ'S NEURAL IMPULSE ACTUATOR
Discussion: Gizmodo, The Tech Report and digg
beta.bigmedium.com:
Magic Boxes, Canned Chaos and Creative Totems
Staci D. Kramer / PaidContent:
It's Back: Talk Of FOX-NBC Video JV Heats Up Again
Discussion: Lost Remote
 Earlier Items: 
Robert Scoble / ScobleShow:
Cool tour of Microsoft Research's TechFest, Part I
Tony Ruscoe / Tony Ruscoe's Blog:
Google Personalized Homepage Easter Eggs
Jeff Jarvis / BuzzMachine:
VON spiel: It's our TV
Discussion: Lawgarithms
Michael Kanellos / CNET News.com:
Using steam to cool computers
George Ou:
How Apple orchestrated web attack on researchers
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money
Financial Times:
Google searches for European lobbyists
 

 
From Mediagazer:

Peter Kafka / Re/code:
Vice set to raise another $250M from TCV for 10% stake; will end up with one of A&E's channels

Ethan Zuckerman / My heart's in Accra:
Self-segregation on social networks and the implications for the Ferguson, MO story

Richard Smirke / Billboard:
U.K. Group Rallies Musicians, Writers and Performers to Fight Government Cuts

 
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