Google Announces Pay Per Action Beta... And Something Else Which You Can Just Ignore
Google to Test Pay-per-Action Ads
Google CPA will crunch lead gen arbitrageurs margins further
Can Google Transform The Entire Web Into A Direct Marketing Machine?
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Andrew Rosenthal / New York Times:
Behind NYT's decision to endorse marijuana legalization and publish its “High Time” series
Erik Wemple / Washington Post:
The ravages of BuzzFeed's Benny Johnson
Darrell Etherington / TechCrunch:
Apple's Beats Acquisition Gets Approval From The European Commission
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