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2:25 PM ET, March 21, 2007

Techmeme

 Top Items: 
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
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Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results  —  Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay.  —  The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
WSJ Personal Technology:
From PC to TV — via Apple  —  The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned to pull off this feat, introduces a slender, wireless set-top box called Apple TV.
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PR Newswire:
Apple TV Now Shipping  —  Watch Internet-Delivered Movies, Movie Trailers, TV Shows, Music, Podcasts & Photos on Your Widescreen TV  —  CUPERTINO, Calif., March 21 /PRNewswire-FirstCall/ — Apple® is now shipping Apple TV(TM), an easy to use and fun way to wirelessly play …
Sydney Morning Herald:
Google quashes mobile phone talk  —  Google has poured cold water on claims it is developing a mobile phone.  —  The search giant said it was more logical to form partnerships with existing handset makers instead.  —  Google's South-East Asia managing director of sales and operations …
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud  —  Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday.  —  The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
RELATED:
Ryan Naraine / Zero Day:
Xbox Live hacked, accounts stolen
Discussion: Kotaku, Xbox 360 Fanboy, You NEWB and digg
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google  —  SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
RELATED:
Anne Broache / CNET News.com:
Judge favors Google in 'frivolous' suit
Discussion: Techdirt and Fast Company Now
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures  —  SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
RELATED:
Matt Marshall / VentureBeat:   Oodle, giving you classifieds — with a touch of help
Seeking Alpha:
Oracle F3Q07 (Qtr End 2/28/07) Earnings Call Transcript  —  Executives  —  Krista Bessinger - Vice President, Investor Relations  —  Safra A. Catz - Co-President, Chief Financial Officer  —  Lawrence J. Ellison - Chief Executive Officer  —  Analysts  —  Presentation  —  Operator
RELATED:
BBC:
Laptops set to out sell desktops  —  Laptops will overtake desktop PCs as the dominant form of computer in 2011, according to a report by analysts IDC.  —  The demand for bulky machines will continue to slowly grow but at a declining rate as portable machines become quicker and more efficient.
Paul Kapustka / GigaOM:
Google's MCI Vet to fix 'Neutrality' Message  —  Fear not, network neutrality fans: Google is still on your side, and is working hard to make sure its sometimes mixed messages on the topic are more harmonious in the future.  —  That was the word from Rick Whitt Tuesday, as Google's new …
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Stuart Elliott / New York Times:
And Now, a Commercial Break That Doesn't Seem Like One  —  ABC is considering changes in the decades-old way it interrupts programs for commercial breaks.  The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator.
Discussion: BloggingStocks
Fred Aun / ClickZ:
Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image  —  Venerable DuPont is experimenting with an ultra-modern form of marketing: Weblog videos it hopes will give it a young-at-heart image while chatting up the virtues of several of its products.  Featuring perky video blogger Amanda Congdon …
Discussion: Frank Barnako and ChasNote
 
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The new MSN arrives  —  Over the next 72 hours Microsoft will roll out the new MSN to the more than 425 million people in over 50 countries who come to the site each month.  In addition, people using Windows …
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Zoho Survey Introduces a New Enterprise Plan for Organizations  —  If you want to be the owner of a multi-user group, with the ability to manage permissions for users then, you will love the Enterprise plan.
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 More Items: 
John Falcone / Crave: The gadget blog:
Don't buy an Xbox 360...  ... at least for the next six weeks.
eMarketer:
Incentives Key to Mobile Marketing
Ethan Smith / Wall Street Journal:
Sales of Music, Long in Decline, Plunge Sharply
Discussion: OnoTech
Gizmodo:
Koloroo Come Up With a Pair of Widgets for Your iPod
Discussion: Macsimum News, MacNN and Crave
Vince Veneziani / CrunchGear:
T-Mobile to Unveil the Sidekick ID: Slimmed Down SK3
Discussion: Gizmodo
Google Watch:
Film that inspired Will Wright's "Spore" is focus of latest YouTube subpoena
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll
Om Malik / GigaOM:
Will Skype save Nokia Internet Tablets?
 Earlier Items: 
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too?
Conrad Quilty-Harper / Engadget:
What to do if you spill liquid on your laptop
Business Wire:
Adobe Systems Reports First Quarter Results
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din
Discussion: WebProNews
Matthew Nelson / ClickZ News Blog:
Piper Jaffray Expert Says Local Search is set for a Boom
Discussion: HipMojo.com
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet
 

 
From Mediagazer:

Alexei Oreskovic / Reuters:
Google searches for right note in online music business

Ernst-Jan Pfauth / Medium:
Out of De Correspondent's nearly 19K backers, 11K renewed their subscription after a year

Rem Rieder / USA Today:
Founder of “Syria Deeply” Lara Setrakian plans to launch “Ebola Deeply” in October

 
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