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4:30 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Elinor Mills / CNET News.com:
All clicks are not equal, says Microsoft
Discussion: Slashdot
Erick Schonfeld / TechCrunch:
Microsoft Tells Advertisers “Engagement” …
Discussion: Advertising Lab
AppleInsider:
New MacBook Pro part numbers surface in inventory systems  —  The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent.  Yep, still  —  MacRumors' handy “Buyer's Guide” has listed the MacBook Pro at “Don't Buy” for several months now.  The guide compares the number of days since the release of the last update and the average number of days between updates.
Discussion: Byte of the Apple and Electronista
Joshua Topolsky / Engadget:
Apple Tuesday: super special MacBook Pro, iPhone SDK... or nothing at all?
Discussion: Gearlog and MacRumors
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic  —  CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
RELATED:
Eric Bangeman / Ars Technica:
War of words continues over white space broadband prototype
Discussion: CNET News.com
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
RELATED:
Matthew Miller / The Mobile Gadgeteer:
Are 3rd party mobile applications dead? I hope not.
Discussion: PalmAddicts
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details  —  Sun confirms what Intel has been dying to tell us, at least off the record  —  Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
Discussion: Gizmodo and The Tech Report
RELATED:
Joshua Topolsky / Engadget:
Intel's 6-core Xeon and Nehalem CPU info leaked
Discussion: CNET News.com and Electronista
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.  There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million  —  Many startups have tried to take on social news site Digg.  Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
RELATED:
Nicholas Carlson / Valleywag:
Yahoo's Digg clone gets three months to prove its worth
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover  —  PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday.  —  In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
Discussion: Bits, HipMojo.com, BetaNews and The Register
Austin Modine / The Register:
Novell wants PlateSpin for $205m  —  Canadian virtualization startup consumed  —  Novell wants to buy the Toronto-based virtualization firm PlateSpin for $205m cash.  And you know what, they probably will.  —  The Linux vendor said the to-be-acquired company will continue to operate …
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal  —  Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
DigiTimes:
Acer to push BD notebooks in 2Q08  —  Acer predicts that the sales boost of Blu-ray drives will first be seen in notebooks rather than stand-alone players and is planning to launch BD supporting notebooks in the second quarter, according to Scott Lin, president of Acer Taiwan.
Electronista:
DivX shuts down Stage6 video site...  DivX on Monday said it would shut down Stage6, its web video hosting service.  The decision was made to focus on the company's self-titled video format and encourage its use on other platforms, such as the PS3, Xbox 360, and alternative websites.
Richard Stiennon / Threat Chaos:
Pakistan removed from the Internet  —  4:30 PM Eastern (US).  —  The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize  —  Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down.  Last week, Joshua Micah Marshall achieved both.  —  On Tuesday, it was announced that he had won …
 
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 More Items: 
Rafe Needleman / Webware.com:
Voting is now open for the 2008 Webware 100!
Discussion: CenterNetworks
Lessig Blog:
On why I am not running  —  With lots of mixed feelings …
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse
Discussion: NewTeeVee and Contentinople
Caroline McCarthy / CNET News.com:
eBay's latest buy: New CEOs for Skype, Shopping.com
New York Times:
The Ebb and Flow of Movies: Box Office Receipts 1986 - 2007
Discussion: Boing Boing, Gawker and kottke.org
Tiernan Ray / Tech Trader Daily:
Qwest Analyst Day: The $1 Billion Broadband Opportunity
Discussion: DSLreports and eWeek
Charlie Todd / Improv Everywhere:
Mobile Desktop  —  For our latest mission, three agents entered …
Nicholas Carlson / Valleywag:
Leaked screenshots of Tumblr's new front page
 Earlier Items: 
DealBook:
Getty Images to Sell Itself for $2.4 Billion
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million
Sony:
Tough love: Titanium coated Cyber-shot W300 shrugs off scratches beautifully
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Katherine Hannaford / Tech Digest:
Jamiroquai lover?  You'll fancy these Oakley JK15 Split Thump MP3 sunglasses, then
Randall Kennedy / InfoWorld:
Comparing Windows Versions: Apples to Oranges to Grapefruit
Kara Swisher / BoomTown:
Could Microsoft Lower Its Bid?
Wired News:
Free! Why $0.00 Is the Future of Business