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5:30 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Elinor Mills / CNET News.com:
All clicks are not equal, says Microsoft
Discussion: Slashdot
Erick Schonfeld / TechCrunch:
Microsoft Tells Advertisers “Engagement” …
Discussion: Advertising Lab
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic  —  CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
RELATED:
Corey Boles / Wall Street Journal:
FCC Ready to Act on Net Neutrality  —  CAMBRIDGE, Mass. — A senior executive from Comcast Corp. clashed Monday with academics and a public interest group over whether the company is managing the traffic that flows over its broadband Internet network in a reasonable manner.
Discussion: VoIP Blog
Eric Bangeman / Ars Technica:
War of words continues over white space broadband prototype
Discussion: CNET News.com
AppleInsider:
New MacBook Pro part numbers surface in inventory systems  —  The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent.  Yep, still  —  MacRumors' handy “Buyer's Guide” has listed the MacBook Pro at “Don't Buy” for several months now.  The guide compares the number of days since the release of the last update and the average number of days between updates.
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.  There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover  —  PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday.  —  In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
Discussion: HipMojo.com and BetaNews
RELATED:
Saul Hansell / Bits:   Yang: Microsoft Bid Was a “Galvanizing Event” for Yahoo
Richard Stiennon / Threat Chaos:
Pakistan removed from the Internet  —  4:30 PM Eastern (US).  —  The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
RELATED:
Peter Svensson / Associated Press:   Pakistan causes worldwide YouTube outage
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details  —  Sun confirms what Intel has been dying to tell us, at least off the record  —  Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
Lessig Blog:
On why I am not running  —  With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement.  I explain the thinking in this 5 minute video (a new record for me!).  First question: What happens to the contributions to Lessig08?
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million  —  Funding Monday continues.  NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners.  GlenRock Israel also put money into the round.
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse  —  About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials.  The exec in question even claimed …
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize  —  Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down.  Last week, Joshua Micah Marshall achieved both.  —  On Tuesday, it was announced that he had won …
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal  —  Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
 
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 More Items: 
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out
Philipp Lenssen / Google Blogoscoped:
Google2Go for Windows Mobile
Discussion: Download Squad
Core Security:
CORE SECURITY TECHNOLOGIES DISCOVERS CRITICAL VULNERABILITY …
Eric Bangeman / Ars Technica:
RIAA fails again to get default judgment in uncontested case
Phil Carson / RCR Wireless News:
Nokia and Qualcomm agree to ceasefire, consolidate cases
Discussion: Engadget and Phone Scoop
David Chartier / Ars Technica:
eBay shrugs off strike by sellers, 13% drop in new listings
Discussion: USA Today
John Timmer / Ars Technica:
Report: broadband policy leaves billions of dollars on table
Rafe Needleman / Webware.com:
Voting is now open for the 2008 Webware 100!
Discussion: CenterNetworks
 Earlier Items: 
Caroline McCarthy / CNET News.com:
eBay's latest buy: New CEOs for Skype, Shopping.com
New York Times:
The Ebb and Flow of Movies: Box Office Receipts 1986 - 2007
Discussion: Boing Boing and Gawker
Charlie Todd / Improv Everywhere:
Mobile Desktop  —  For our latest mission, three agents entered …
Nicholas Carlson / Valleywag:
Leaked screenshots of Tumblr's new front page
Sony:
Tough love: Titanium coated Cyber-shot W300 shrugs off scratches beautifully
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Electronista:
DivX shuts down Stage6 video site...
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million