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7:20 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Elinor Mills / CNET News.com:   All clicks are not equal, says Microsoft
Scott Karp / Publishing 2.0:
Microsoft Announces Engagement Mapping ROI Black Box, Technology …
Discussion: WinBeta
Erick Schonfeld / TechCrunch:   Microsoft Tells Advertisers “Engagement” …
Lessig Blog:
On why I am not running  —  With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement.  I explain the thinking in this 5 minute video (a new record for me!).  First question: What happens to the contributions to Lessig08?
AppleInsider:
New MacBook Pro part numbers surface in inventory systems  —  The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent. Yep, still
Discussion: Byte of the Apple and Electronista
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out  —  Adobe's AIR platform allows developers to create web applications that run on your desktop without the need of a web browser.  Now that AIR has dropped the beta tag (see our previous coverage), it's time to look at some of the AIR apps you can use today.
RELATED:
John Markoff / New York Times:
Adobe Blurs Line Between PC and Web
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Marshall Kirkpatrick / ReadWriteWeb:
AIR Goes Live: The Best Things About Adobe's AIR Platform
Discussion: Digital Trends and Download Squad
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic  —  CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
RELATED:
Cynthia Brumfield / IP Democracy:
Comcast Grilled at FCC P2P Field Hearing
Discussion: DSLreports, Bits and CNET News.com
Corey Boles / Wall Street Journal:
FCC Ready to Act on Net Neutrality
Discussion: Parks Associates and VoIP Blog
CNN:
Questions over extent of YouTube blockade  —  ISLAMABAD, Pakistan (CNN) — Conflicting reports emerged out of Pakistan on Tuesday over the duration of a Pakistani government block on the video-sharing Web site YouTube for showing a “highly blasphemous Dutch” video.
Discussion: iPhone Savior
RELATED:
Thomas Claburn / InformationWeek:
Pakistan Blocks YouTube, Puts Blinders On The World
Peter Svensson / Associated Press:
Pakistan causes worldwide YouTube outage
Discussion: The 463
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover  —  PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday.  —  In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
Discussion: HipMojo.com and BetaNews
RELATED:
Saul Hansell / Bits:   Yang: Microsoft Bid Was a “Galvanizing Event” for Yahoo
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
RELATED:
Matthew Miller / The Mobile Gadgeteer:   Are 3rd party mobile applications dead? I hope not.
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.  There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Electronista:
Verizon to publish Any Device spec in March  —  Verizon this afternoon said it would publish the first version of its Any Device, Any App specs on March 19th at the Open Device Development Conference.  Simply titled Version 1., the spec will mark the earliest opportunity for companies …
RELATED:
Reuters:
Taliban issue ultimatum to Afghan mobile operators  —  KANDAHAR, Afghanistan (Reuters) - Taliban insurgents on Monday gave Afghan mobile phone operators three days to shut down their networks at night or face attack, as the rebels said international forces used the cellphones to track them down.
Discussion: DailyTech
RELATED:
Jacqui Cheng / Ars Technica:   Taliban wants cell phone networks shut down at night
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details  —  Sun confirms what Intel has been dying to tell us, at least off the record  —  Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse  —  About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials.  The exec in question even claimed …
Mark Wilson / Gizmodo:
Jon Stewart, Bored With Oscars, Pulls Out iPhone  —  Never before has the futility of watching films on such a tiny screen been so well encapsulated as when Jon Stewart enjoyed Lawrence of Arabia on the Oscar stage last night.  If you missed it, we won't spoil the joke for you.
Discussion: NewTeeVee, Engadget and iPhone Savior
David Chartier / Ars Technica:
eBay shrugs off strike by sellers, 13% drop in new listings  —  An uproar earlier this month over yet more changes eBay made to its feedback and fee policies may have yielded some early results. eBay's new policies silence sellers and raise fees, and in response, sellers quickly organized …
Discussion: The Register and USA Today
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million  —  Funding Monday continues.  NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners.  GlenRock Israel also put money into the round.
Sarah Perez / ReadWriteWeb:
How To Manage Your Online Reputation  —  You've spent a lot of time building up your reputation and image both online and off, so it's important to make sure that someone isn't out there dragging it through the mud.  The latest tool for reputation management is Trackur …
 
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 More Items: 
Josh Lowensohn / Webware.com:
Video host Stage6 shutting down in 72 hours
Dan Goodin / The Register:
VMware vuln exposes the perils of virtualization
Discussion: eWeek, Core Security and Zero Day
Joshua Topolsky / Engadget:
Xbox 360 HD DVD drive now officially $49.99
Eric Bangeman / Ars Technica:
RIAA fails again to get default judgment in uncontested case
Phil Carson / RCR Wireless News:
Nokia and Qualcomm agree to ceasefire, consolidate cases
Discussion: Engadget and IntoMobile
John Timmer / Ars Technica:
Report: broadband policy leaves billions of dollars on table
Clive Thompson / collision detection:
Study: Gamers actually enjoy dying in first-person-shooters
Discussion: Techdirt
Rafe Needleman / Webware.com:
Voting is now open for the 2008 Webware 100!
Discussion: CenterNetworks
 Earlier Items: 
Caroline McCarthy / CNET News.com:
eBay's latest buy: New CEOs for Skype, Shopping.com
Discussion: Reuters, Gadgetell and 901am
Nicholas Carlson / Valleywag:
Leaked screenshots of Tumblr's new front page
Reuters:
Director of Warner's Digital Strategy Quits
Kara Swisher / BoomTown:
Could Microsoft Lower Its Bid?
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal