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11:40 AM ET, August 22, 2007

Techmeme

 Top Items: 
Miguel Helft / New York Times:
Google Aims to Make YouTube Profitable With Ads  —  Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.  —  The strategy helped cement YouTube's position as the largest video Web site …
RELATED:
Jordan McCollum / Andy Beal's Marketing Pilgrim:
YouTube Premiering InVideo Ad Format  —  Showing 3 billion minutes of videos every month, Google-owned YouTube is the top video destination on the Internet today.  And starting tomorrow, marketers will have another reason to turn to YouTube—a new InVideo ad format designed …
Nick / Rough Type:
My, what a friendly ad  —  Is Larry Page now writing headlines for CNET?  —  Google's YouTube, copying the "ticker ad" concept that VideoEgg introduced nearly a year ago, yesterday announced that it is slapping advertisements across the bottom of some of its videos.
Elise Ackerman / Mercury News:
Now playing on YouTube: in-video ads  —  GOOGLE TRIES IN-VIDEO ADS  —  It has been Google's $1.65 billion question: How can it convert YouTube's whopping popularity into ad dollars without turning off the site's enthusiastic users?  —  Google's answer: semi-transparent ads that appear as strips across the bottom of videos.
Greg Sterling / Search Engine Land:
YouTube Initiates Monetization Strategy With Transparent Video 'Overlays'  —  People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views.  The answer comes in the form of an innovative approach that involves almost transparent animated flash …
Dan Sabbagh / Times of London:
YouTube to put advertising into video clips
Henry Blodget / Silicon Alley Insider:   Analyzing YouTube's Revenue Potential
Donna Bogatin / Insider Chatter:
Now Showing on YouTube: Massive Video Ad User Tracking
Discussion: HipMojo.com and Google News Blog
Anick Jesdanun / Associated Press:
YouTube videos to have 'overlay' ads
Discussion: Gizmodo and The Boy Genius Report
Greg Sandoval / CNET News.com:
YouTube tests viewer-friendly ad format
Discussion: Techdirt
Emily Steel / Wall Street Journal:
YouTube to Start Selling Ads in Videos
Discussion: BloggingStocks and 24/7 Wall St.
Lior Ron / Google LatLong:
Sky: The final frontier  —  Since ancient times, people have looked at the sky and tried to find order in the chaos of stars and planets.  Ancient sky maps and astronomical computers were created alongside maps of the earth.  With Google Earth, we try to provide you with the best mapping …
RELATED:
Miguel Helft / New York Times:
In Google Earth, a Service for Scanning the Heavens  —  After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers.  —  Google is unveiling within Google Earth today …
Arnold Zafra / Search Engine Journal:
Google Earth Goes Beyond the Sky  —  Google is extending the scope of its highly successful Google Earth satellite mapping technology into space with the launch of Google Sky.  Google Sky, which is embedded into newes version of Google Earth.  Sky provides Google Earth users a facility …
Jonathan Fildes / BBC:
Google Earth given celestial view  —  The constellations of Andromeda, Hydra and Vulpecula are now just a mouse click away for amateur star-gazers, following the launch of Google Sky.  —  The tool is an add-on to Google Earth, a program that allows users to search a 3D rendition of our planet's surface.
Discussion: Ogle Earth, Tech_Space and Slashdot
Candace Lombardi / CNET News.com:   Google Earth gazes into deep space
Mike Masnick / Techdirt:
ES&S Gave California E-Voting Machines That Weren't Certified  —  Well, the hits keep for Election Systems & Software (ES&S).  The company was already facing some controversy over the fact that its e-voting machines time stamped the ballots in a way that could reveal how voters voted …
RELATED:
Grant Gross / InfoWorld:
Update: State says e-voting machines weren't certified
Discussion: ZDNet Government and Techdirt
Asehmi / Sehmi-Precious Thoughts:
Say Jambo to Tafiti!  —  If verticalized search is on your wish list check out this new way of doing it.  It requires Silverlight and works in a variety web browsers.  —  Tafiti is built with Windows Live Search and SilverLight.  The tree view and ability to store and share custom search collections is pretty cool stuff.
Wall Street Journal:
TD Ameritrade In Merger Talks With E*Trade  —  The online brokerage industry, which underwent a wave of consolidation after the bursting of the dot-com bubble, may be headed for another shakeout, with giants TD Ameritrade Holding Corp. and E*Trade Financial Corp. holding merger discussions.
Discussion: Portfolio.com and 24/7 Wall St.
RELATED:
MarketWatch:
E-Trade and TD Ameritrade reportedly talk merger
Om Malik / NewTeeVee:
Surprise Surprise... TV Viewing Is Declining  —  Earlier this week I decided to cancel my Comcast subscriptions, switching instead to Covad's ADSL2 service which is faster for now.  I didn't even think twice about switching off my cable service, because frankly with the exception of baseball games and ESPN …
Discussion: HipMojo.com and Bits
John Markoff / New York Times:
Already, Apple Sells Refurbished iPhones  —  SAN FRANCISCO, Aug. 21 — Consumers looking for a deal on an iPhone may be able to knock $100 off the price of the smartphone by buying from an unexpected discount source: Apple Inc.  —  On Monday, the company began making refurbished iPhones available …
Wall Street Journal:
Dell's Consumer Focus Hits Snags  —  Dell Inc.'s first attempt to rebuild its consumer personal-computer business since founder Michael Dell returned to lead the company is having trouble sticking.  —  Persistent delays in laptop shipments caused by paint problems and supply constraints …
Mark Ward / BBC:
Troubled times for home networks  —  Technology Correspondent, BBC News website  —  There are many technologies that only prove how useful they are when you actually try them.  —  Take for instance, broadband.  The high price may have initially put people off but for those that tried it …
Discussion: Ars Technica
 
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 More Items: 
Ken Fisher / Ars Technica:
Reasons financial and technical lurk behind Paramount's HD DVD coup
Discussion: Techdirt
Martyn Williams / InfoWorld:
Sharp shows slender big-screen LCD TV prototype
Discussion: PC World
Nancy Dussault / iRobot Corporation:
iRobot Unveils All-New Roomba Vacuum Cleaning Robots
Carlo Longino / Techdirt:
Piecemeal DRM-Free Efforts Aren't Going To Unseat Apple's Online Music Dominance
Doug Aamoth / CrunchGear:
Microsoft Announces New Hardcore Gaming Mouse
Scott Spanbauer / Computerworld:
Eight great, simple ways to hack the Web
Discussion: Inquirer
Bill Ray / The Register:
T-Mobile, Orange and O2 land Europe iPhone deal
Discussion: PalmAddicts
Ziff Davis Media:
Ziff Davis Reports Second Quarter Results
 Earlier Items: 
Reuters:
UPDATE 1-Take-Two shares charged by 'BioShock' release
Eric Eldon / VentureBeat:
Conduit Labs: social networking through gaming
Discussion: conduit labs and Web Strategy
Suzanne Vranica / Wall Street Journal:
Digital-Ad Firm Launches Buying Spree
Caroline McCarthy / CNET News.com:
Twitter goes to the MTV Video Music Awards
Brad Linder / Download Squad:
Skype apologizes to paying customers with contract extensions
Noam Rimon / PlayStation.Blog:
Folding@home Update
Paul Kapustka / GigaOM:
Schmidt: Google will 'Probably' Bid on Spectrum
Discussion: WebProNews, Bits and CNET News.com
BIZ / Twitter Blog:
Searching Twitter  —  We've just added Profile Search to Twitter!