Top Items:
Miguel Helft / New York Times:
Google Aims to Make YouTube Profitable With Ads — Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience. — The strategy helped cement YouTube's position as the largest video Web site …
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Jordan McCollum / Andy Beal's Marketing Pilgrim:
YouTube Premiering InVideo Ad Format — Showing 3 billion minutes of videos every month, Google-owned YouTube is the top video destination on the Internet today. And starting tomorrow, marketers will have another reason to turn to YouTube—a new InVideo ad format designed …
Greg Sterling / Search Engine Land:
YouTube Initiates Monetization Strategy With Transparent Video 'Overlays' — People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views. The answer comes in the form of an innovative approach that involves almost transparent animated flash …
Discussion:
The Register, Search Engine Roundtable, CNN, WebMetricsGuru, Search Engine Journal, How To Do Online Video and Mashable!
Elise Ackerman / Mercury News:
Now playing on YouTube: in-video ads — GOOGLE TRIES IN-VIDEO ADS — It has been Google's $1.65 billion question: How can it convert YouTube's whopping popularity into ad dollars without turning off the site's enthusiastic users? — Google's answer: semi-transparent ads that appear as strips across the bottom of videos.
Dan Sabbagh / Times of London:
YouTube to put advertising into video clips — YouTube will introduce advertising into video clips today for the first time as the world's most popular video- sharing website tries to justify its $1.65 billion (£832 million) purchase price. — The Google-owned site also hopes to reinvent video advertising on the web.
Henry Blodget / Silicon Alley Insider:
Analyzing YouTube's Revenue Potential — So, Google's YouTube will finally sell video ads. How much revenue will they generate? Most likely, not enough to materially affect Google's overall revenue for at least a year or two. Over the long haul, the contribution could be very material, at least on the top line.
Greg Sandoval / CNET News.com:
YouTube tests viewer-friendly ad format — Google is finally rolling out an advertising format for YouTube that could succeed where many others have failed: it's not annoying. — Google's YouTube will feature ads that are similar to a model used by TV broadcasters for years, the company said Tuesday.
Lior Ron / Google LatLong:
Sky: The final frontier — Since ancient times, people have looked at the sky and tried to find order in the chaos of stars and planets. Ancient sky maps and astronomical computers were created alongside maps of the earth. With Google Earth, we try to provide you with the best mapping …
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Miguel Helft / New York Times:
In Google Earth, a Service for Scanning the Heavens — After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers. — Google is unveiling within Google Earth today …
Financial Times:
Apple secures Europe iPhone revenue deals — By Astrid Maier in Hamburg and Volker Müller in Munich — Apple has succeeded in committing European mobile phone operators that want exclusively to sell its new iPhone to share parts of their revenues with the technology group.
Discussion:
Infinite Loop, PC World, blognation, Inquirer, Mobility Site, Computerworld, Andy Beal's Marketing Pilgrim, hypebot, Technovia, O'Grady's PowerPage, MacDailyNews, CNET News.com, Forever Geek, The Unofficial Apple Weblog, Engadget Mobile, Tom Raftery's Social Media, Between the Lines, paidContent.org, The Boy Genius Report, The iPhone Blog, Macsimum News, iLounge, Apple 2.0 and MacUser
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John Markoff / New York Times:
Already, Apple Sells Refurbished iPhones — SAN FRANCISCO, Aug. 21 — Consumers looking for a deal on an iPhone may be able to knock $100 off the price of the smartphone by buying from an unexpected discount source: Apple Inc. — On Monday, the company began making refurbished iPhones available …
Carlo Longino / Techdirt:
Piecemeal DRM-Free Efforts Aren't Going To Unseat Apple's Online Music Dominance — Universal Music announced a couple weeks back that it would begin selling DRM-free music — but not through the iTunes Music Store, in a bid to undermine Apple's dominance in online music sales.
Discussion:
PR Newswire
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Om Malik / NewTeeVee:
Surprise Surprise... TV Viewing Is Declining — Earlier this week I decided to cancel my Comcast subscriptions, switching instead to Covad's ADSL2 service which is faster for now. I didn't even think twice about switching off my cable service, because frankly with the exception of baseball games and ESPN …
Discussion:
Bits
Doug Aamoth / CrunchGear:
Microsoft Announces New Hardcore Gaming Mouse — Microsoft's new SideWinder gaming mouse is not for the faint of heart. It's got on-the-fly DPI switching, its own LCD display (on the mouse itself), a cable anchor, quick launch Vista gaming button plus 5 other programmable buttons …
Reuters:
UPDATE 1-Take-Two shares charged by 'BioShock' release — Shares of Take-Two Interactive Software Inc (TTWO.O: Quote, Profile, Research) rose more than 10 percent on Tuesday amid a strong debut for the video game publisher's creepy new shooting game, "BioShock."
Scott Spanbauer / Computerworld:
Eight great, simple ways to hack the Web — Free services from Google and other companies mix and mash nicely — You may not feel the urge to microblog your every thought using Twitter, and not every news story that tops the list at Digg.com adds value to your life.
Discussion:
Inquirer
