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10:40 AM ET, August 22, 2007

Techmeme

 Top Items: 
Miguel Helft / New York Times:
Google Aims to Make YouTube Profitable With Ads  —  Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.  —  The strategy helped cement YouTube's position as the largest video Web site …
RELATED:
Jordan McCollum / Andy Beal's Marketing Pilgrim:
YouTube Premiering InVideo Ad Format  —  Showing 3 billion minutes of videos every month, Google-owned YouTube is the top video destination on the Internet today.  And starting tomorrow, marketers will have another reason to turn to YouTube—a new InVideo ad format designed …
Greg Sterling / Search Engine Land:
YouTube Initiates Monetization Strategy With Transparent Video 'Overlays'  —  People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views.  The answer comes in the form of an innovative approach that involves almost transparent animated flash …
Elise Ackerman / Mercury News:
Now playing on YouTube: in-video ads  —  GOOGLE TRIES IN-VIDEO ADS  —  It has been Google's $1.65 billion question: How can it convert YouTube's whopping popularity into ad dollars without turning off the site's enthusiastic users?  —  Google's answer: semi-transparent ads that appear as strips across the bottom of videos.
Dan Sabbagh / Times of London:
YouTube to put advertising into video clips  —  YouTube will introduce advertising into video clips today for the first time as the world's most popular video- sharing website tries to justify its $1.65 billion (£832 million) purchase price.  —  The Google-owned site also hopes to reinvent video advertising on the web.
Henry Blodget / Silicon Alley Insider:
Analyzing YouTube's Revenue Potential  —  So, Google's YouTube will finally sell video ads.  How much revenue will they generate?  Most likely, not enough to materially affect Google's overall revenue for at least a year or two.  Over the long haul, the contribution could be very material, at least on the top line.
Greg Sandoval / CNET News.com:
YouTube tests viewer-friendly ad format  —  Google is finally rolling out an advertising format for YouTube that could succeed where many others have failed: it's not annoying.  —  Google's YouTube will feature ads that are similar to a model used by TV broadcasters for years, the company said Tuesday.
Discussion: Rough Type, Portfolio.com and Techdirt
Anick Jesdanun / Associated Press:
YouTube videos to have 'overlay' ads
Discussion: Gizmodo and The Boy Genius Report
Emily Steel / Wall Street Journal:
YouTube to Start Selling Ads in Videos
Discussion: BloggingStocks and 24/7 Wall St.
Donna Bogatin / Insider Chatter:
Now Showing on YouTube: Massive Video Ad User Tracking
Discussion: HipMojo.com and Google News Blog
Liz Gannes / NewTeeVee:   YouTube Rolls Out In-Video Ads
Lior Ron / Google LatLong:
Sky: The final frontier  —  Since ancient times, people have looked at the sky and tried to find order in the chaos of stars and planets.  Ancient sky maps and astronomical computers were created alongside maps of the earth.  With Google Earth, we try to provide you with the best mapping …
RELATED:
Miguel Helft / New York Times:
In Google Earth, a Service for Scanning the Heavens  —  After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers.  —  Google is unveiling within Google Earth today …
Arnold Zafra / Search Engine Journal:
Google Earth Goes Beyond the Sky
Discussion: Download Squad
Financial Times:
Apple secures Europe iPhone revenue deals  —  By Astrid Maier in Hamburg and Volker Müller in Munich  —  Apple has succeeded in committing European mobile phone operators that want exclusively to sell its new iPhone to share parts of their revenues with the technology group.
RELATED:
Bill Ray / The Register:
T-Mobile, Orange and O2 land Europe iPhone deal
Discussion: PalmAddicts
John Markoff / New York Times:
Already, Apple Sells Refurbished iPhones  —  SAN FRANCISCO, Aug. 21 — Consumers looking for a deal on an iPhone may be able to knock $100 off the price of the smartphone by buying from an unexpected discount source: Apple Inc.  —  On Monday, the company began making refurbished iPhones available …
Carlo Longino / Techdirt:
Piecemeal DRM-Free Efforts Aren't Going To Unseat Apple's Online Music Dominance  —  Universal Music announced a couple weeks back that it would begin selling DRM-free music — but not through the iTunes Music Store, in a bid to undermine Apple's dominance in online music sales.
Discussion: PR Newswire
RELATED:
BBC:
Big names sign up to iTunes rival
Discussion: hubbub, TechCrunch, Reuters and GigaOM
Om Malik / NewTeeVee:
Surprise Surprise... TV Viewing Is Declining  —  Earlier this week I decided to cancel my Comcast subscriptions, switching instead to Covad's ADSL2 service which is faster for now.  I didn't even think twice about switching off my cable service, because frankly with the exception of baseball games and ESPN …
Discussion: Bits
Doug Aamoth / CrunchGear:
Microsoft Announces New Hardcore Gaming Mouse  —  Microsoft's new SideWinder gaming mouse is not for the faint of heart.  It's got on-the-fly DPI switching, its own LCD display (on the mouse itself), a cable anchor, quick launch Vista gaming button plus 5 other programmable buttons …
Discussion: Engadget, Mobility Site and Ubergizmo
Reuters:
UPDATE 1-Take-Two shares charged by 'BioShock' release  —  Shares of Take-Two Interactive Software Inc (TTWO.O: Quote, Profile, Research) rose more than 10 percent on Tuesday amid a strong debut for the video game publisher's creepy new shooting game, "BioShock."
Scott Spanbauer / Computerworld:
Eight great, simple ways to hack the Web  —  Free services from Google and other companies mix and mash nicely  —  You may not feel the urge to microblog your every thought using Twitter, and not every news story that tops the list at Digg.com adds value to your life.
Discussion: Inquirer
 
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 More Items: 
Martyn Williams / InfoWorld:
Sharp shows slender big-screen LCD TV prototype
Discussion: PC World
MarketWatch:
E-Trade and TD Ameritrade reportedly talk merger
Grant Gross / InfoWorld:
Update: State says e-voting machines weren't certified
Discussion: Techdirt and ZDNet Government
Nancy Dussault / iRobot Corporation:
iRobot Unveils All-New Roomba Vacuum Cleaning Robots
Wall Street Journal:
Dell's Consumer Focus Hits Snags
Ziff Davis Media:
Ziff Davis Reports Second Quarter Results
Eric Eldon / VentureBeat:
Conduit Labs: social networking through gaming
Discussion: conduit labs
George H. Simpson / Market Wire:
Medio Systems Acquires Mobile Advertising Provider Suhari, Inc.
 Earlier Items: 
Suzanne Vranica / Wall Street Journal:
Digital-Ad Firm Launches Buying Spree
Caroline McCarthy / CNET News.com:
Twitter goes to the MTV Video Music Awards
Brad Linder / Download Squad:
Skype apologizes to paying customers with contract extensions
Noam Rimon / PlayStation.Blog:
Folding@home Update
Paul Kapustka / GigaOM:
Schmidt: Google will 'Probably' Bid on Spectrum
Discussion: Bits and CNET News.com
BIZ / Twitter Blog:
Searching Twitter  —  We've just added Profile Search to Twitter!
Marguerite Reardon / CNET News.com:
Comcast denies monkeying with BitTorrent traffic
Demetri Sevastopulo / Financial Times:
US launches 'MySpace for spies'
 

 
From Mediagazer:

Elahe Izadi / Washington Post:
In an email to staff, Telegraph editor Chris Evans says Rob Winnett has decided to stay at Telegraph and will not join the Washington Post

Tim Marchman / Wired:
Perplexity closely summarized a Wired story about Perplexity allegedly scraping parts of websites blocked by developers; experts are mixed on the legal impacts

Aisha Malik / TechCrunch:
Spotify debuts a new Basic streaming plan in the US for $10.99/month, which includes all the benefits of Premium without the monthly audiobook listening time

 
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