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3:55 PM ET, July 5, 2009


 Top Items: 
Claire Cain Miller / New York Times:
Spinning the Web: P.R. in Silicon Valley  —  Menlo Park, Calif. — Brooke Hammerling (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean's new Web site, Wordnik.  —  Ms. Hammerling, while popping green apple Jolly Ranchers …
Michael Arrington / TechCrunch:
The Reality Of PR: Smile, Dial, Name Drop, Pray.  —  One thing I hated about being a corporate lawyer at Wilson Sonsini back in the day - we got to work on really cool deals (the last deal I worked on before leaving for a startup was the AOL/Netscape merger), but we were only brought in at the very end to paper everything.
Discussion: Sample the Web and
Robert Scoble / Scobleizer:
Tech execs: how to reach “normal” users with PR and with TechCrunch/GigaOm et al
Erick Schonfeld / TechCrunch:
Since March, Internet Explorer Lost 11.4 Percent Share To Firefox, Safari, And Chrome  —  The new browser wars on on.  More than a decade after Microsoft killed off Netscape with Internet Explorer, competition in the browser market has never been stronger.  Just last week, Mozilla released Firefox 3.5 …
MI6 boss in Facebook entry row  —  Personal details about the life of the next head of MI6, Sir John Sawers, have been removed from social networking site Facebook amid security concerns.  —  The Mail on Sunday said his wife had put details about their children and the location of their flat on the site.
David Sarno / Los Angeles Times:
IPhone 3GS owners bemoan its battery life  —  Buyers are finding that the device has trouble making it through a workday without a rest stop at the electrical outlet.  —  The new, high-octane iPhone 3GS is loaded with features that could light up your life — but its battery isn't one of them.
Guy Kawasaki / How to Change the World:
How I Tweet: Just the FAQs  —  General  — Question: How can you follow so many people?  —  Answer: I don't read the timelines of all the people that I follow.  Instead, I only deal with @s, Directs, and tweets that contain “guykawasaki” and “alltop.”
Enigmax / TorrentFreak:
OpenBitTorrent Tracker Muscles In On The Old Pirate Bay  —  In his article ‘Playing Whack-A-Mole With Data: The Pirate Bay Lives On’, Jamie King cut through much of the doom and gloom of the last week and took a refreshingly optimistic view of how the sale of The Old Pirate Bay might …
Discussion: Download Squad and
Michael Liedtke / Associated Press:
Geeks double as scourges and sages at media summit  —  The media moguls attending an annual powwow staged by investment bank Allen & Co. used to be able to rest comfortably in the Idaho mountains as they mulled their next moves.  —  Even if they didn't hatch any big deals or bright ideas …
Discussion: Reuters
BrianB / PMP Today:
VAIO P Clone Surfaces Names Itself Gemsta Viva  —  Here it is folks, a cheaper VAIO P that no one except friends and relatives will know its a Shenzhen imitation of the real thing.  Just how close is the Gemsta Viva to the VAIO P?  Read on to see the full specs, but I'll tell …
Discussion: Liliputing
Akky Akimoto / Asiajin:
If iPhone Were No.1 in Japan, Sony Would Be No.1 Music Player  —  Fortune reported an interesting survey on iPhone sales in Japan.  Mashable, CrunchGear and some other blogs have also reported the news.  —  From Japan, I am trying to provide some more detail for people who want to better understand this news.
AMP / Gravitational Pull:
Amazon Kindle competitor EReader slashes ebook prices  —  I've been pretty tough in the past on the high prices at Amazon Kindle competitors and, the twin pillars of Steve and Scott Pendergrast's ebook empire.  The Pendergrasts sold the company to Barnes & Noble …
Biz / Twitter Blog:
TweetCraft for WoW Players  —  TweetCraft is an in-game Twitter client for World of Warcraft, the wildly popular massively multiplayer online role-playing game by Blizzard Entertainment.  If you're a WoW player you might like it because you can send and receive tweets in-game …
Discussion: Redmond Pie and TechCrunch
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 More Items: 
Paul Miller / Engadget:
Apple blames hot iPhones on the weather, others find oleophobic screen …
Discussion: The iPhone Blog
Toni Bowers / TechRepublic Blogs:
IT hiring and salaries are down  —  According to the latest …
Robert Scoble / Scobleizer:
Behind the scenes with @garyvee at one of the best wine stores in the world
Mike Speiser / GigaOM:
America's Secret Innovation Weapon: Immigration
James Turner / O'Reilly Radar:
Patrick Collison Puts the Squeeze on Wikipedia
 Earlier Items: 
Paul Vitello / New York Times:
Lead Us to Tweet, and Forgive the Trespassers
Ryan Nakashima / Associated Press:
Omg! Positive tone boosts Yahoo celeb site to top
Discussion: and paidContent
Michael Klurfeld / Techgeist:
Amazon Wants To Put Ads Into Kindle Books?
Discussion: TeleRead, Technovia and Slashdot