Top Items:
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple — Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld. — The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
Discussion:
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Ryan Tate / Gawker:
Mac-Loving Seinfeld Endorsing Microsoft For $10 Million — In an effort to promote its poxy Windows Vista operating system, Microsoft is paying Jerry Seinfeld $10 million for an endorsement, the Wall Street Journal reported this morning. Yes, because if there's one surefire …
Harry McCracken / Technologizer:Twenty Thoughts About a Microsoft Ad Campaign I Haven't Seen Yet
Discussion:
TG Daily
Jeremiah Owyang / Web Strategy:
What Facebook's New ‘Engagement Advertising’ Means to Brands — Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. — A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook …
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Nick O'Neill / All Facebook:Facebook Launching “Engagement Ads”, Is This New?
Discussion:
Valleywag
Jonathan D. Glater / New York Times:
Welcome, Freshmen. Have an iPod. — Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students. — The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
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Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly) — We've seen the BlackBerry Bold and iPhone head-to-head before, as well as the Bold's greatly improved browsing powers over past BlackBerrys, but not side-by-side in a web browser race. It actually gets pretty ugly, uglier than we thought it would.
Sarah Lacy:
6% Can Be a Lot More Than You Think — Earlier this week, Paisano created quite a stir with his review of Y Combinator's demo day. The reaction certainly shocked me, as I thought it was a pretty balanced piece. He gave Y Combinator credit for a lot of Web innovation while bringing …
IDG News Service:
Comcast Says No New Traffic Management Plan Yet — Comcast has made no final decisions on how to manage network congestion, despite news reports Wednesday that it will slow traffic for heavy users for up to 20 minutes during times of peak network use. — Comcast has been looking …
Timothy B. Lee / Ars Technica:
Fair use gets a fair shake: YouTube tot to get day in court — The saga of the copyright-infringing toddler continues as a California court refused to dismiss a lawsuit claiming that Universal Music had filed an improper takedown notice under the Digital Millennium Copyright Act.
Discussion:
ZDNet Government, CNET News.com, NewTeeVee, Inquirer, Venture Chronicles, eWeek, ABCNEWS, Podcasting News and TG Daily
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free — People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes. One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Svetlana Gladkova / Profy:
Embargo Breakers: Who Exactly Do You Write For? — It seems that recently the problem with embargoes and breaking them has grown acute again. I for one have seen at least 3 embargoes broken this week only and I can imagine there are others where I am simply unaware of the embargo time.
Reuters:
Apple, MTS agree on iPhone sales in Russia — Apple Inc (AAPL.O: Quote, Profile, Research, Stock Buzz) has agreed with Mobile TeleSystems (MBT.N: Quote, Profile, Research, Stock Buzz) (MTS) on the sale of iPhones in Russia and retail sales will begin in October, a market source told Reuters on Thursday.
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Allie Winter / RCR Wireless News:
Sprint Nextel cuts phone-as-modem pricing from $50 to $15 per month — Sprint Nextel Corp. is providing another possible incentive for customers to stick around, knocking $35 off one of its monthly plan offerings — but shoppers will need to check the fine print.
Sam Oliver / AppleInsider:
Apple may report unprecedented 3 million Mac quarter — The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.
Michael Arrington / TechCrunch:
An Easy Way To Retrieve The Entire MobileMe User Email List — Creating email spam lists is a multi-billion dollar business. Most webmail providers long ago closed a number of the more obvious methods spammers used to put together their lists in an automated way.
Allen Stern / CenterNetworks:
Zattoo Launches Paid High Quality TV Station Viewing — We initially covered online P2P IPTV service Zattoo last year when they launched in the UK. Our reporter in Switzerland, Corsin Camichel, has the scoop on today's launch of high quality, full television resolution (HiQ) channels on Zattoo.
Stephen Shankland / CNET News.com:
Woz urges engineers to follow their hearts — SAN FRANCISCO—Steve Wozniak got his start as a down-to-earth engineer, but the Apple co-founder made the case for keeping your head in the clouds sometimes. — In an on-stage interview with Tech Nation's Moira Gunn here at the Intel Developer Forum …
mobilenewscwp.co.uk:
Mobile broadband to hit 100Mbps — GSMA reckons mobile broadband will reach speeds of 100Mbps before fixed line broadband — Mobile broadband could hit 100 Mbps before fixed fibre lines, according to the GSM Association (GSMA). — As demand for faster data speeds grows …
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API — 12seconds has a goal: It wants to be the go-to platform for video status updates. In order to make a good platform, you need a good application programming interface (API). Today, 12seconds is launching that API and announcing its first three partners.
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