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6:00 PM ET, April 9, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Yahoo to Test Google Ads As It Mulls Broader Deal  —  Yahoo Inc. said it will carry search advertising from Google Inc. as part of a test effort that could lead to a broader partnership and boost Yahoo's leverage in its ongoing takeover standoff with Microsoft Corp.
RELATED:
Business Wire:
Yahoo! to Conduct Limited U.S. Test of Google's AdSense for Search Service  —  Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.
Barry Schwartz / Search Engine Land:
Confirmed: Yahoo To Test Google AdSense For Search Ads  —  Yahoo has confirmed a Wall Street Journal report that it will be testing Google's paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo's search pages in the United States.  From the Yahoo statement
DealBook:
Yahoo to Announce Test Partnership With Google
Discussion: Bits, AppScout and MarketingVOX
Rob Hof / Tech Beat:   It's True: Yahoo Will Test Outsourcing Search Ads to Google
Preston Gralla / Computerworld Blogs:
Five reasons why Vista beats Mac OS X  — IT TOPICS:Desktop Applications, Enterprise Software & Services, Macintosh & Apple, Operating Systems, Software, Windows & Microsoft  —  The conventional wisdom, that Mac's OS X is superior to Windows Vista, is flat-out wrong.
RELATED:
Tom Krazit / One More Thing:
Mac security not so much about the Mac  —  SAN FRANCISCO …
Discussion: The Mac Observer
Duncan / duncanriley.com:   Computerworld Late To April Fools
Nate Westheimer / Silicon Alley Insider:
Google's App Engine: Aiming At Facebook, Not Amazon  —  There's no shortage of stories about Google's newly launched App Engine, but almost all of them get it wrong — because they compare the new service to Amazon's EC2 and S3 services (AMZN).  —  If the Silicon Valley echo chamber wants …
RELATED:
Adobe:
Adobe Media Player Now Available  —  For immediate release  —  New Adobe AIR Application Redefines Next-Generation TV Experiences for Viewers and Broadcasters  —  Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Media Player 1.0 software.
RELATED:
Macworld:
Adobe debuts Media Player, video content
Discussion: Ars Technica and VentureBeat
PC World:
First Look: Adobe Media Player
Discussion: Electronista and MacUser
Michael Masnick / Techdirt:
New RIAA Argument: Throwing A Promo CD In The Garbage = Unauthorized Distribution  —  from the next-up:-picking-your-nose=distribution dept  —  Last summer, the EFF sued Universal Music Group, after UMG had eBay takedown the sales of certain CDs.  The CDs were promotional CDs …
RELATED:
Electronic Frontier Foundation:
UMG Says Throwing Away Promo CDs is Illegal
Discussion: WebProNews and joegratz.net
Robert Andrews / paidContent.org:
Last.fm's Free Music ‘Boosts Sales’; Unlimited Services ‘To Kick In By 2012’  —  Last.fm claims its 12-week-old free, full-track music streams have resulted in 119 percent more CD and download sales through its Amazon.com (NSDQ: AMZN) click-through partnership.
RELATED:
Sarah Perez / ReadWriteWeb:   Free Music Encourages Sales, Says Last.fm
Matt Buchanan / Gizmodo:
Amazon Handing Out $50 to HD DVD Victims  —  Following up Best Buy's $50 pledge to HD DVD victims, Amazon is also doling out a $50 credit to anyone who bought Toshiba's folly before Feb. 23, 2008.  Naturally, they're encouraging you to use it on a shiny new Blu-ray player …
RELATED:
Business Wire:
Yahoo! Announces Agreement to Acquire IndexTools' Analytics Business  —  Acquisition intended to enhance platform for comprehensive Web  —  analytics and extend offerings for on-line marketers  —  Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered …
RELATED:
Eric / Web Analytics Demystified:
How Yahoo! buying IndexTools changes Web Analytics
Bret Taylor / Bret Taylor's blog:
We need a Wikipedia for data  —  I just started blogging.  I am not sure what I want to write about, but I think one theme will be “things I want but want someone else to build.”  This article describes one of those things.  —  At Google, I worked on a number of projects that required data from third party data sources.
Aidan Malley / AppleInsider:
Latest iPhone 2.0 beta reveals 3G chipset  —  Hidden away in the latest test firmware for iPhone developers is the mention of the chipset that will power third-generation cellular Internet access in Apple's next generation of the device.  —  Discovered by the creators of the popular ZiPhone jailbreak …
Michael Arrington / TechCrunch:
I Saw The Future Of Social Networking The Other Day  —  Anyone who's been reading this blog for more than a few months knows I'm bullish on mobile social networking.  —  The space is wide open at this point - no one has created an application that has gotten enough traction to go mainstream.
Symbian Smart Phones World:
Exclusive: Latest update on the hotly anticipated Nokia Tube - The Rumours are over - Hands on the Nokia “Tube”  —  + Exclusive: latest update on the hotly anticipated Nokia Tube  —  Hands on the Nokia “Tube”  —  The Rumours are over!  —  Now whether the phone was inadvertently …
Kara Swisher / BoomTown:
Former Yahoo Exec to OpenX; OpenX to L.A.  —  Former Yahoo Senior Vice President Tim Cadogan will take the CEO job at OpenX, the popular open-source ad server start-up, backed by Index Ventures, Accel Partners and others.  —  As part of the change, the company will move from its London HQ to Los Angeles.
Larry Dignan / Between the Lines:
Gartner: Windows collapsing under its own weight; Radical change needed  —  Microsoft's Windows juggernaut is collapsing as it tries to support 20 years of applications and becomes more complicated by the minute.  Meanwhile, Windows has outgrown hardware and customers are pondering skipping Vista to wait for Windows 7.
Discussion: Electronista and Hardware 2.0
BBC:
BBC announces Nintendo Wii deal  —  The BBC's iPlayer video service will soon be available via the Nintendo Wii.  —  The video download and streaming service that lets people catch up with BBC programmes will soon be a channel on the hugely popular game console.
Kevin J. Delaney / Wall Street Journal:
Legg Mason Wades Into the Yahoo Fray  —  Manager Says Shareholder Would Back Independence If Microsoft Lowers Its Bid  —  A major Yahoo Inc. shareholder said Microsoft Corp. “blundered” last weekend by threatening a hostile Yahoo takeover at a lower price.
Discussion: Tech Tracks and CNET News.com
John Markoff / New York Times:
Study Gives High Marks to U.S. Internet  —  South Koreans played video games in Seoul last month.  South Korea rose 10 places to ninth in the ranking of network services for the World Economic Forum.  The United States was fourth.  —  SAN FRANCISCO — Contradicting earlier studies …
 
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 Techmeme Sponsor Posts: 
Microsoft:
New Office 365 ProPlus benefit prepares today's students for tomorrow's jobs  —  Self-service sign-up available today in the U.S. for eligible students and in November for teachers.  Available globally later this year.
Amazon Web Services:
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VMware:
Why Run Your Exchange Environment In A Hybrid Cloud Model?  —  VMware vSphere has always been a premier destination for virtualizing packaged applications like Microsoft SharePoint and Exchange.
Zoho:
Announcing Zoho People Webhooks for Real-time Callbacks.  —  API (Application Programming Interface) has always been the most preferred means of integration between two systems.  For instance, an HR software and payroll.
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6 Reasons Why We Love React.js  —  Our front-end team loves trying new things.  New frameworks, new build tools... anything that makes our work more efficient deserves my attention.
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 More Items: 
Michael Learmonth / Silicon Alley Insider:
Booyah! Cramer Finally Signs With TheStreet.com (TSCM)
Colin Barker ZDNet.co.uk / ZDNet:
How IT can save us from recession
Ryan Paul / Ars Technica:
First look: Mozilla Fennec takes browser fight to handhelds
Discussion: IntoMobile
Ben Dowell / Guardian:
‘Shocking’ Xbox game ad banned by ASA over violence
Stephen Shankland / Webware.com:
Flickr purists gripe about video expansion
CNNMoney.com:
Cell phone alert system proposed
Jason Mick / DailyTech:
Research Reveals Internet “Black Holes”
Discussion: uwnews.org, DSLreports and TG Daily
Erick Schonfeld / TechCrunch:
Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace
 Earlier Items: 
Aidan Malley / AppleInsider:
Teen iPhone share seen doubling as iPod, iTunes flatten
Discussion: Infinite Loop and iLounge
Jason Perlow / Between the Lines:
The Open Source Commandments
Marshall Kirkpatrick / ReadWriteWeb:
Google Stiffs Nonprofits, Launches Second Rate Widget Builder With No Hosting
Discussion: Beth's Blog
Eric Bangeman / Ars Technica:
Defendants: RIAA's private eyes are watching us—illegally
Marcus Yam / DailyTech:
Xbox 360 HD DVD Add-on Gets Updated
Kit Eaton / Gizmodo:
Inevitable: The Bastard Offspring of a Fridge Magnet and Digital Photo Frame
New York Times:
Economy Has Become a Drag on Silicon Valley
 

 
From Mediagazer:

Andrew Khouri / Los Angeles Times:
Los Angeles Register ceases publication five months after debut

Todd Spangler / Variety:
Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content

Margaret Sullivan / New York Times:
An Article on Shonda Rhimes Rightly Causes a Furor

 
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