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5:35 PM ET, April 9, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Yahoo to Test Google Ads As It Mulls Broader Deal  —  Yahoo Inc. said it will carry search advertising from Google Inc. as part of a test effort that could lead to a broader partnership and boost Yahoo's leverage in its ongoing takeover standoff with Microsoft Corp.
RELATED:
Business Wire:
Yahoo! to Conduct Limited U.S. Test of Google's AdSense for Search Service  —  Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.
Barry Schwartz / Search Engine Land:
Confirmed: Yahoo To Test Google AdSense For Search Ads  —  Yahoo has confirmed a Wall Street Journal report that it will be testing Google's paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo's search pages in the United States.  From the Yahoo statement
DealBook:
Yahoo to Announce Test Partnership With Google  —  Another shot has been fired in the bitter battle between Microsoft and Yahoo.  —  The Internet company plans to announce Wednesday afternoon that it will begin a test advertising partnership with Google, people briefed on the plan told DealBook.
Discussion: Bits, AppScout and MarketingVOX
Rob Hof / Tech Beat:   It's True: Yahoo Will Test Outsourcing Search Ads to Google
Preston Gralla / Computerworld Blogs:
Five reasons why Vista beats Mac OS X  — IT TOPICS:Desktop Applications, Enterprise Software & Services, Macintosh & Apple, Operating Systems, Software, Windows & Microsoft  —  The conventional wisdom, that Mac's OS X is superior to Windows Vista, is flat-out wrong.
RELATED:
Tom Krazit / One More Thing:
Mac security not so much about the Mac  —  SAN FRANCISCO …
Discussion: The Mac Observer
Duncan / duncanriley.com:   Computerworld Late To April Fools
Nate Westheimer / Silicon Alley Insider:
Google's App Engine: Aiming At Facebook, Not Amazon  —  There's no shortage of stories about Google's newly launched App Engine, but almost all of them get it wrong — because they compare the new service to Amazon's EC2 and S3 services (AMZN).  —  If the Silicon Valley echo chamber wants …
RELATED:
Robert Andrews / paidContent.org:
Last.fm's Free Music ‘Boosts Sales’; Unlimited Services ‘To Kick In By 2012’  —  Last.fm claims its 12-week-old free, full-track music streams have resulted in 119 percent more CD and download sales through its Amazon.com (NSDQ: AMZN) click-through partnership.
RELATED:
Sarah Perez / ReadWriteWeb:   Free Music Encourages Sales, Says Last.fm
Business Wire:
Yahoo! Announces Agreement to Acquire IndexTools' Analytics Business  —  Acquisition intended to enhance platform for comprehensive Web  —  analytics and extend offerings for on-line marketers  —  Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered …
RELATED:
Eric / Web Analytics Demystified:
How Yahoo! buying IndexTools changes Web Analytics
Michael Masnick / Techdirt:
New RIAA Argument: Throwing A Promo CD In The Garbage = Unauthorized Distribution  —  from the next-up:-picking-your-nose=distribution dept  —  Last summer, the EFF sued Universal Music Group, after UMG had eBay takedown the sales of certain CDs.  The CDs were promotional CDs …
RELATED:
Electronic Frontier Foundation:
UMG Says Throwing Away Promo CDs is Illegal
Discussion: joegratz.net
Bret Taylor / Bret Taylor's blog:
We need a Wikipedia for data  —  I just started blogging.  I am not sure what I want to write about, but I think one theme will be “things I want but want someone else to build.”  This article describes one of those things.  —  At Google, I worked on a number of projects that required data from third party data sources.
Matt Buchanan / Gizmodo:
Amazon Handing Out $50 to HD DVD Victims  —  Following up Best Buy's $50 pledge to HD DVD victims, Amazon is also doling out a $50 credit to anyone who bought Toshiba's folly before Feb. 23, 2008.  Naturally, they're encouraging you to use it on a shiny new Blu-ray player …
Discussion: The Boy Genius Report and Kotaku
RELATED:
Michael Arrington / TechCrunch:
I Saw The Future Of Social Networking The Other Day  —  Anyone who's been reading this blog for more than a few months knows I'm bullish on mobile social networking.  —  The space is wide open at this point - no one has created an application that has gotten enough traction to go mainstream.
Aidan Malley / AppleInsider:
Latest iPhone 2.0 beta reveals 3G chipset  —  Hidden away in the latest test firmware for iPhone developers is the mention of the chipset that will power third-generation cellular Internet access in Apple's next generation of the device.  —  Discovered by the creators of the popular ZiPhone jailbreak …
Symbian Smart Phones World:
Exclusive: Latest update on the hotly anticipated Nokia Tube - The Rumours are over - Hands on the Nokia “Tube”  —  + Exclusive: latest update on the hotly anticipated Nokia Tube  —  Hands on the Nokia “Tube”  —  The Rumours are over!  —  Now whether the phone was inadvertently …
Kara Swisher / BoomTown:
Former Yahoo Exec to OpenX; OpenX to L.A.  —  Former Yahoo Senior Vice President Tim Cadogan will take the CEO job at OpenX, the popular open-source ad server start-up, backed by Index Ventures, Accel Partners and others.  —  As part of the change, the company will move from its London HQ to Los Angeles.
BBC:
BBC announces Nintendo Wii deal  —  The BBC's iPlayer video service will soon be available via the Nintendo Wii.  —  The video download and streaming service that lets people catch up with BBC programmes will soon be a channel on the hugely popular game console.
Kevin J. Delaney / Wall Street Journal:
Legg Mason Wades Into the Yahoo Fray  —  Manager Says Shareholder Would Back Independence If Microsoft Lowers Its Bid  —  A major Yahoo Inc. shareholder said Microsoft Corp. “blundered” last weekend by threatening a hostile Yahoo takeover at a lower price.
Discussion: CNET News.com and Tech Tracks
John Markoff / New York Times:
Study Gives High Marks to U.S. Internet  —  South Koreans played video games in Seoul last month.  South Korea rose 10 places to ninth in the ranking of network services for the World Economic Forum.  The United States was fourth.  —  SAN FRANCISCO — Contradicting earlier studies …
 
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 Techmeme Sponsor Posts: 
Microsoft:
Microsoft to modernize Special Olympics, raise system to the cloud  —  “We're so excited.  This is going to change our world.” says Special Olympics Chief Executive Officer Janet Froetscher.
Zoho:
Discover better ways to exceed customer expectations - Introducing Customer Surveys in Zoho CRM  —  Zoho Survey is now integrated with Zoho CRM.  If your CRM is the lifeline of your business …
SAY Media / SAY Daily:
The First Brands Doing Cool Things with Beacons  —  The technology for beacons has been lingering out there since the launch of iOS 7, but it's only now that people are starting to notice.
AdExchanger:
GRP 2.0: How To Defibrillate An Old Metric With Fresh Data  —  The gross rating point (GRP) has time - and money, in the form of TV budgets - on its side, but a slew of new entrants in TV-to-digital measurement could disrupt what was once a Nielsen-run show.
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 More Items: 
Colin Barker ZDNet.co.uk / ZDNet:
How IT can save us from recession
Ryan Paul / Ars Technica:
First look: Mozilla Fennec takes browser fight to handhelds
Discussion: IntoMobile
Ben Dowell / Guardian:
‘Shocking’ Xbox game ad banned by ASA over violence
Stephen Shankland / Webware.com:
Flickr purists gripe about video expansion
Jason Mick / DailyTech:
Research Reveals Internet “Black Holes”
Discussion: uwnews.org, DSLreports and TG Daily
Erick Schonfeld / TechCrunch:
Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace
Discussion: eWeek and Official Google …
Larry Dignan / Between the Lines:
Gartner: Windows collapsing under its own weight; Radical change needed
Discussion: Hardware 2.0
Aidan Malley / AppleInsider:
Teen iPhone share seen doubling as iPod, iTunes flatten
Discussion: Infinite Loop and iLounge
 Earlier Items: 
Jason Perlow / Between the Lines:
The Open Source Commandments
Marshall Kirkpatrick / ReadWriteWeb:
Google Stiffs Nonprofits, Launches Second Rate Widget Builder With No Hosting
Discussion: Beth's Blog
James Kendrick / jkOnTheRun:
Tablet PC- what's that premium worth?
Eric Bangeman / Ars Technica:
Defendants: RIAA's private eyes are watching us—illegally
Kit Eaton / Gizmodo:
Inevitable: The Bastard Offspring of a Fridge Magnet and Digital Photo Frame
Marcus Yam / DailyTech:
iPhone to Interface With PlayStation 3 Blu-ray Disc Movie Playback
New York Times:
Economy Has Become a Drag on Silicon Valley
 

 
From Mediagazer:

Ryan Chittum / Columbia Journalism Review:
The news business should refuse Facebook's deal

New York Times:
NYT Q3 results: $364.7M revenue, 1.3% increased circulation, operating loss of $9M, digital subs up 20% year-on-year

Dominic Rushe / Guardian:
Rupert Murdoch urges media firms to unite to fight Amazon and Netflix

 
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