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2:15 PM ET, March 14, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces Acquisition of Rapt  —  Rapt solutions will provide Microsoft with advanced technology and services for digital media publishers.  —  Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers.
RELATED:
Larry Dignan / Between the Lines:
Microsoft picks up another ad company; Buys Rapt  —  Microsoft on Friday said it has acquired Rapt, a company that makes software to manage Web advertising yields.  —  In a statement, Microsoft said: … Rapt's technology will be wrapped into Microsoft's Atlas Publisher Suite, which was acquired in the aQuantive purchase.
Discussion: AppScout
Erick Schonfeld / TechCrunch:   Microsoft Picks Up Another Ad Startup: Rapt
David Kaplan / paidContent.org:
Microsoft Buys Ad Inventory Management Firm Rapt
Brian Morrissey / Adweek:   Microsoft to Buy Rapt
Duncan Riley / TechCrunch:
FriendFeed Is This Years Twitter, But Why?  —  If you haven't been keeping up with the noise, FriendFeed is the hot startup of the minute.  The service launched to the public February 25 and announced $5 million in funding at the same time.  —  The concept of FriendFeed is simple enough.
RELATED:
Brian Solis / bub.blicio.us:
FriendFeed Appeals to the A-List and the Entire Alphabet-List  —  In case you missed it, Louis Gray recently renewed the fervor over FriendFeed by publishing a list of “elite” bloggers that were using FriendFeed.  Very clever Mr. Gray.  Very clever. *golf clap*  —  I have to say, I really enjoy his posts.
louisgray.com:
Duncan Riley Misses the Point of FriendFeed  —  Yesterday, it could be said that FriendFeed “tipped”, as TechMeme's Gabe Rivera put it.  Dozens of visible FriendFeed users reported getting an unprecedented swarm of subscriptions by new friends, and the site gained incredible exposure via comments …
Mark Evans:
What's the Caramilk Secret?
Discussion: SheGeeks and louisgray.com
Ryan Paul / Ars Technica:
Verizon embraces P4P, a more efficient peer-to-peer tech  —  The Distributed Computing Industry Association's P4P workgroup is devising a new protocol for what researchers describe as carrier-grade peer-to-peer file transfer systems.  Verizon reports that a recent test it conducted revealed …
RELATED:
Richard Martin / TechWeb:
Google Exec: Android Will Outsell iPhone  —  Google has not released sales predictions for devices based on its mobile operating system Android.  But that doesn't stop Rich Miner, group manager for mobile platforms at the search giant, from being confident.
RELATED:
Dan Farber / Outside the Lines:   What if Apple really opened up the iPhone?
Vasanth Sridharan / Silicon Alley Insider:
Del.icio.us: Dropping The Periods, Overhauling Design (YHOO)  —  Remember Del.icio.us?  The social bookmarking service was one of the earliest symbols of Web 2.0 — an inventive app with a cult following — but the buzz has died down since Yahoo (YHOO) acquired the company in 2005.
InfoWorld:
Trend Micro hit by massive Web hack  —  Security vendor Trend Micro has fallen victim to a widespread Web attack that splashed malicious software onto hundreds of legitimate Web sites in recent days.  —  A Trend Micro spokesman confirmed that the company's site had been hacked Thursday …
RELATED:
Larry Dignan / Zero Day:
Trend Micro falls victim to Web hack
Kara Swisher / BoomTown:
Is KickApps Next to Board AOL's Gravy Train?  —  While a lot of focus yesterday was on the gobs of cash that Time Warner (TWX) shareholders now have to fork over to social-networking site Bebo, which was bought by its AOL division for $850 million in spite of low revenues …
Matthew Karnitschnig / Wall Street Journal:
Microsoft Pitches Merger Vision To Yahoo at Meeting  —  Senior executives from Microsoft Corp. and Yahoo Inc. met Monday to discuss Microsoft's takeover offer for the Internet company, according to people familiar with the matter.  —  The meeting, the first since Microsoft …
David Derbyshire / Daily Mail:
The Smart Goggles that could make lost keys, mobile phones or iPod a thing of the past  —  Those frustratingly frantic searches for mislaid car keys or mobile phones could soon be a thing of the past.  —  Japanese scientists have invented a pair of intelligent glasses that remembers …
Adam Ostrow / Mashable!:
I've Acquired ReadBurner: Attention Data is the Future of Social News  —  I'm happy to announce that along with Drew Olanoff (former technology evangelist at Pluggd) and Eric Kerr (creator of TinyLoad), I have acquired ReadBurner, a very cool project launched earlier this year by Alex Marktl.
Adam / Reuters/Second Life:
EXCLUSIVE - Rosedale to step down as Linden Lab CEO  —  Linden Lab Chief Executive Philip Rosedale said on Friday the company he founded has begun a search for a new CEO with more operational and management expertise.  —  Rosedale will become chairman of the Linden Lab board when his successor is found …
Duncan Riley / TechCrunch:
Justin.TV Teams With Qik For Live Mobile Streaming  —  Justin.TV will today start offering live mobile streaming to its users via a tie-up with Qik.  —  With the new service, Justin.TV users will have a option to stream from a mobile phone directly from their control panel without the need to have a Qik account.
Discussion: NewTeeVee
 
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Panda 4.1 Deeper Analysis - Positive & Negative Impact  —  Last week we took a look at some of Panda 4.1′s biggest winning and losing websites in terms of change in actual traffic referred by Google.
Zoho:
Boost your holiday sales with these 5 email marketing tips  —  For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness.  With the annual sales spike quickly …
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 More Items: 
Umair / Bubblegeneration Strategy Lab:
Companies Are Not Pimps  —  Perhaps the biggest problem across …
kottke.org:
kottke.org is ten years old today
Ben Kuchera / Ars Technica:
Why Microsoft should be worried about new NPD sales figures
Electronista:
Analyst: Apple DVR by gen 3, Blu-ray soon
Discussion: 9 to 5 Mac
Brad Linder / Download Squad:
Fifth Element: All-in-one office suite, no flying taxi cabs
Discussion: LinuxWorld.com
Joel Hruska / Ars Technica:
SSDs in 2008: fast speeds (200MB/sec) over price cuts
Steve O'Hear / The Social Web:
First MySpace OpenSocial apps unveiled with very little fanfare
Discussion: Splashcast Blog and Mashable!
Eliot Van Buskirk / Listening Post:
Nine Inch Nails Album Generated $1.6 Million in First Week
 Earlier Items: 
Renee Boucher Ferguson / eWeek:
Microsoft GM Gives Peek at Platform-as-a-Service Strategy
Discussion: Enterprise Apps
Rick Broida / Crave: The gadget blog:
Chat hands-free with Motorola H350 Bluetooth headset, $4.99 (after rebate)
Discussion: Gizmodo
Dwight / TechBlog:
Behold the strange allure of the Eee PC
Discussion: CrunchGear
BBC:
Yahoo makes semantic search shift
Discussion: MarketingVOX
Kara Swisher / BoomTown:
AOL+Bebo=More Rich Web Entrepreneurs!
Financial Times:
Yahoo to quit London offices for Geneva
John Gruber / Daring Fireball:
One App at a Time  —  One week in, the most controversial aspect …
Discussion: CrunchGear
Nathan / FlowingData:
17 Ways to Visualize the Twitter Universe