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12:40 PM ET, March 14, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces Acquisition of Rapt  —  Rapt solutions will provide Microsoft with advanced technology and services for digital media publishers.  —  Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers.
RELATED:
Larry Dignan / Between the Lines:
Microsoft picks up another ad company; Buys Rapt  —  Microsoft on Friday said it has acquired Rapt, a company that makes software to manage Web advertising yields.  —  In a statement, Microsoft said: … Rapt's technology will be wrapped into Microsoft's Atlas Publisher Suite, which was acquired in the aQuantive purchase.
Discussion: AppScout
David Kaplan / paidContent.org:
Microsoft Buys Ad Inventory Management Firm Rapt  —  Microsoft (NSDQ: MSFT) has bought San Francisco-based ad a company Rapt.  Terms were not disclosed.  The company, which provides ad inventory management systems, will be integrated with the Atlas Publisher Suite, under Microsoft's Advertiser and Publisher Solutions Group.
Ryan Paul / Ars Technica:
Verizon embraces P4P, a more efficient peer-to-peer tech  —  The Distributed Computing Industry Association's P4P workgroup is devising a new protocol for what researchers describe as carrier-grade peer-to-peer file transfer systems.  Verizon reports that a recent test it conducted revealed …
Discussion: Engadget and Data Center Knowledge
RELATED:
Peter Svensson / Associated Press:
Verizon gets cozy with P2P file-sharers  —  NEW YORK - Peer-to-peer file sharing, the primary vehicle for online piracy, has been as unpopular with Internet service providers as it has been popular with users.  —  Providers have banned, blocked or slowed peer-to-peer traffic in their efforts …
Marguerite Reardon / CNET News.com:
Verizon touts smart P2P software
Duncan Riley / TechCrunch:
FriendFeed Is This Years Twitter, But Why?  —  If you haven't been keeping up with the noise, FriendFeed is the hot startup of the minute.  The service launched to the public February 25 and announced $5 million in funding at the same time.  —  The concept of FriendFeed is simple enough.
RELATED:
Brian Solis / bub.blicio.us:
FriendFeed Appeals to the A-List and the Entire Alphabet-List  —  In case you missed it, Louis Gray recently renewed the fervor over FriendFeed by publishing a list of “elite” bloggers that were using FriendFeed.  Very clever Mr. Gray.  Very clever. *golf clap*  —  I have to say, I really enjoy his posts.
Mark Evans:
What's the Caramilk Secret?  —  Something that I find fascinating about the Web 2.0 landscape is the endless number of interesting - and, sadly, not so interesting - services/applications that are launched each and every day.  —  This online onslaught is a godsend for sites such as TechCrunch …
Discussion: SheGeeks and louisgray.com
Matthew Karnitschnig / Wall Street Journal:
Microsoft Pitches Merger Vision To Yahoo at Meeting  —  Senior executives from Microsoft Corp. and Yahoo Inc. met Monday to discuss Microsoft's takeover offer for the Internet company, according to people familiar with the matter.  —  The meeting, the first since Microsoft …
RELATED:
Greg Sterling / Search Engine Land:
Yahoo And Microsoft Hold Informal Talks About Combining Companies
Richard Martin / TechWeb:
Google Exec: Android Will Outsell iPhone  —  Google has not released sales predictions for devices based on its mobile operating system Android.  But that doesn't stop Rich Miner, group manager for mobile platforms at the search giant, from being confident.
Larry Dignan / Zero Day:
Trend Micro falls victim to Web hack  —  It's not much fun when one of your security vendors falls to a Web attack.  Infoworld reports that TrendMicro was a victim of a recent Web attack that used legit sites to deliver malware.  —  According to InfoWorld Trend Micro removed the infected pages from its Web site.
RELATED:
Robert McMillan / InfoWorld:
Trend Micro hit by massive Web hack
Kara Swisher / BoomTown:
Is KickApps Next to Board AOL's Gravy Train?  —  While a lot of focus yesterday has been on the gobs of cash that Time Warner shareholders now have to fork over to social networking site Bebo, which was bought by its AOL division for $850 million in spite of low revenues …
Adam Ostrow / Mashable!:
I've Acquired ReadBurner: Attention Data is the Future of Social News  —  I'm happy to announce that along with Drew Olanoff (former technology evangelist at Pluggd) and Eric Kerr (creator of TinyLoad), I have acquired ReadBurner, a very cool project launched earlier this year by Alex Marktl.
Dwight / TechBlog:
Behold the strange allure of the Eee PC  —  Ever since Asustek launched its tiny, cheap Eee PC in October, I've had readers e-mailing me and colleagues stopping by my desk at work to ask if I'd tried one yet.  The lure of a very small, hard-disk-free notebook computer that sells for less than $300 has a certain appeal.
Discussion: CrunchGear
Steve O'Hear / The Social Web:
First MySpace OpenSocial apps unveiled with very little fanfare  —  As promised, MySpace users can now get their hands on the first fruits of the social network's official Developer Platform — the means by which outside developers can create official applications that integrate with the site.
Discussion: Splashcast Blog and Mashable!
 
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 More Items: 
Electronista:
Analyst: Apple DVR by gen 3, Blu-ray soon
Discussion: 9 to 5 Mac
Vasanth Sridharan / Silicon Alley Insider:
Del.icio.us: Dropping The Periods, Overhauling Design (YHOO)
Brad Linder / Download Squad:
Fifth Element: All-in-one office suite, no flying taxi cabs
Discussion: LinuxWorld.com
Joel Hruska / Ars Technica:
SSDs in 2008: fast speeds (200MB/sec) over price cuts
Renee Boucher Ferguson / eWeek:
Microsoft GM Gives Peek at Platform-as-a-Service Strategy
Discussion: Enterprise Apps
Rick Broida / Crave: The gadget blog:
Chat hands-free with Motorola H350 Bluetooth headset, $4.99 (after rebate)
Discussion: Gizmodo
David Derbyshire / Daily Mail:
The Smart Goggles that could make lost keys, mobile phones or iPod …
Discussion: textually.org and Engadget
BBC:
Yahoo makes semantic search shift
 Earlier Items: 
Kara Swisher / BoomTown:
AOL+Bebo=More Rich Web Entrepreneurs!
Michael Masnick / Techdirt:
RIAA Now Open To ‘You Must Be A Criminal’ Tax On ISP Fees
Financial Times:
Yahoo to quit London offices for Geneva
John Gruber / Daring Fireball:
One App at a Time  —  One week in, the most controversial aspect …
Discussion: CrunchGear
Arn / MacRumors:
iPhone Launches in Austria and Ireland
Nathan / FlowingData:
17 Ways to Visualize the Twitter Universe
Discussion: Adaptive Path
David Chartier / Ars Technica:
Reznor: Radiohead offering was insincere, industry is inept
Mark Cuban / Blog Maverick:
Blogging and Newspapers, a Lesson in How Not to Brand and Market