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2:00 AM ET, March 3, 2008

Techmeme

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Scott Ferguson / eWeek:
Intel Drops an ‘Atom’ Brand  —  The chip maker's new Atom brand includes its Diamondville chip for low-cost laptops and its Silverthorne processor for mobile Internet devices.  —  Intel's latest branding scheme is truly atomic.  —  Starting March 3, Intel will corral all its processors for MIDs …
Steven Musil / CNET News.com:   Intel chooses ‘Atom’ name for new chips
Nick / Rough Type:
Rumor: Microsoft set for vast data-center push  —  I've received a few more hints about the big cloud-computing initiative Microsoft may be about to announce, perhaps during the company's Mix08 conference in Las Vegas this coming week.  One of the cornerstones of the strategy, I've heard …
RELATED:
Dan Farber / CNET News.com:
Microsoft's supersized data center plans
Discussion: Rough Type
Michael Arrington / TechCrunch:
When Will We Have Our First Valleywag Suicide?  —  Today I read all the sordid details about the alleged sexual encounter between a notable technology visionary and a woman who appears to be looking for as much publicity as possible.  Where did I read it?  On the Silicon Valley gossip blog Valleywag.
RELATED:
Bob Tedeschi / New York Times:
After Suicide, Blog Insults Are Debated  —  Advertising blogs churn out some of the Web's more scathing, and personal, vitriol.  Last week, the bloggers absorbed some body blows of their own.  —  Visitors to AgencySpy and AdScam, two sharp-tongued blogs written by advertising industry insiders …
Discussion: Gawker
Laura M. Holson / New York Times:
Hollywood, Silicon Valley and AT&T?  It's a Deal  —  Hollywood and Silicon Valley have something of a Mars/Venus problem: the two sides are talking but they don't speak each other's language.  A new venture involving a phone company may just add Pluto into the mix.
Brad Stone / New York Times:
Publishers Phase Out Piracy Protection on Audio Books  —  SAN FRANCISCO — Some of the largest book publishers in the world are stripping away the anticopying software on digital downloads of audio books.  —  The trend will allow consumers who download audio books to freely transfer …
Mark Bittman / New York Times:
I Need a Virtual Break.  No, Really.  —  I TOOK a real day off this weekend: computers shut down, cellphone left in my work bag, land-line ringer off.  I was fully disconnected for 24 hours.  —  The reason for this change was a natural and predictable back-breaking straw.
Michael Barbaro / New York Times:
Wal-Mart Tastemakers Write an Unfiltered Blog  —  Microsoft is one of Wal-Mart's biggest suppliers.  But that did not stop the Wal-Mart employee in charge of buying computers from panning Microsoft's newest operating system, Vista.  —  “Is it really all that and a bag of chips?” he wrote on his blog.
Discussion: The Stalwart
Microsoft:
Microsoft to Expand Microsoft Online Services for Businesses of All Sizes  —  Exchange Online and SharePoint Online enter beta.  —  Monday from the annual Microsoft Office SharePoint Conference, Bill Gates, chairman of Microsoft Corp., will announce that the company will offer Microsoft Online Services to businesses of all sizes.
Discussion: TechCrunch and All about Microsoft
Ken Fisher / Ars Technica:
MacBook Air aflutter: demand stays strong, sold out often  —  It might not be the iPhone, but the MacBook Air is selling much stronger than many of us would have guessed.  After a full month of being on the market, the Macbook Air is still a difficult commodity to obtain in some markets …
 
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 More Items: 
Jeremyliew / Lightspeed Venture Partners Blog:
Faux Facebook fatigue
Erica Sadun / The Unofficial Apple Weblog:
iPhone gets native P2P torrent software
Discussion: Gizmodo and Digg
David Chartier / Ars Technica:
First spam felony conviction upheld: no free speech to spam
Nate Anderson / Ars Technica:
RIAA plays both sides of the street in music royalty debate
MG Siegler / ParisLemon:
Nine Inch Nails Pushes Onward In Digital Music Distribution Experimentation
Discussion: paidContent.org and Digg
Enigmax / TorrentFreak:
After Hijacking Site, Scammers Move to Seize Shareaza Trademark
Discussion: Digg
John Fontana / PC World:
Rules altered in OOXML standardization process
Discussion: Open Source
Greg Linden / IEEE Spectrum:
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 Earlier Items: 
Robert Scoble / Scobleizer:
The Offline Wars about to heat up?
Dave Winer / Scripting News:
The verdict is in: The Pownce API kicks Twitter's ass
Erick Schonfeld / TechCrunch:
Kevin Rose Can't Keep Up With E-mail; Blaine Cook Can't Wait To Speak With a Human
Om Malik / GigaOM:
Will RealNetworks Buy Scrabulous?
Chris Ziegler / Engadget:
i-mate's US outpost implodes, most laid off
Hiroko Tabuchi / Associated Press:
Japanese robots enter daily life
Discussion: Slashdot and Digg
Michael Arrington / TechCrunch:
Biographicon Wants To Be Wikipedia For The Non-Notable Masses
Discussion: KillerStartups.com