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9:45 AM ET, November 7, 2007

Techmeme

 Top Items: 
Nick / Rough Type:
The social graft  —  "Once every hundred years media changes," boy-coder turned big-thinker Mark Zuckerberg declared today at the Facebook Social Advertising Event in New York City.  And it's true.  Look back over the last millennia or two, and you'll see that every century, like clockwork, there's been a big change in media.
RELATED:
Leah Pearlman / Facebook Blog:
The Facebook Blog  —  Facebook Ads  —  Today we announced an entirely new advertising solution for Facebook.  Right now, we want to make clear what's changing—and what's not—for you.  —  First of all, what's not changing:  — Facebook will always stay clutter-free and clean.
Louise Story / New York Times:
Facebook Is Marketing Your Brand Preferences (With Your Permission)  —  FACEBOOK wants to put your face on advertisements for products that you like.  —  Facebook .com is a social networking site that lets people accumulate "friends" and share preferences and play games with them.
Alan Patrick / broadstuff:
FACEBOOK ADS - DO THEY HAVE A CLUETRAIN?
Discussion: Doc Searls Weblog and TechCrunch
Erick Schonfeld / TechCrunch:
Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights)
Caroline McCarthy / CNET News.com:
New advertising strategy is a big gamble for Facebook
Discussion: Seeking Alpha and Webware.com
Henry Blodget / Silicon Alley Insider:
Facebook Ads: The Devil's In The Details
Discussion: MediaFile
Chris / LiveSide:
Register your @live.xx email now!  —  Microsoft just enabled the @live.xx signup!  Go grab yours now! http://get.live.com/getlive/ overview for the local domains (eg @live.co.uk) or use the following link for @live.com - @live.com signup.  —  So far the list of confirmed available aliases is:
RELATED:
Nick Farrell / Inquirer:
Windows Live lumbers out of beta  —  If you can call this living  —  MICROSOFT has taken its Windows Live package out of beta claiming the the package of free desktop programs for e-mail, instant messaging, blogging and sharing photos is a "upgrade for Windows".
Discussion: Gizmodo and Associated Press
Ina Fried / CNET News.com:   Live.com e-mail addresses up for grabs
Associated Press:
Google maps find their way to gas pumps  —  The Internet giant will join with another firm to give directions at service stations.  —  Lost drivers soon will be able to Google for help at the pump.  —  As part of a partnership to be announced today, the online search leader …
Mary Jo Foley / All about Microsoft:
Microsoft CIO Stuart Scott is out  —  Stuart Scott, who joined Microsoft in 2005 as Corporate Vice President and Chief Information Officer, [has left] was ousted from the company, as of November 5 for violating company policies, Microsoft officials said.  —  According to a statement from a Microsoft spokesperson:
RELATED:
Owen Thomas / Valleywag:
Microsoft CIO, underling took family leave before firing [Rumormonger]
Discussion: Digital Daily and WebProNews
Duncan Riley / TechCrunch:
Trouble In Redmond: Microsoft Boots CIO
Discussion: Slashdot
Jemima Kiss / PDA:
The head of Times Online on tech women, and Google  —  Yesterday at the Society of Editors conference, Times Online editor Anne Spackman had spoken about how she thinks online news will become more dominated by men because journalists increasingly need technical skills.
RELATED:
Scripting News:
Why Google launched OpenSocial  —  Today's announcement from Facebook is the reason why Google announced OpenSocial last week.  They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming.  They weren't scared of Facebook's technology, because they didn't respond with technology.
Erick Schonfeld / TechCrunch:
iLike vs. Facebook: The Battle For The Music Artist  —  Facebook just got a whole lot friendlier for music artists.  With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can sign up as fans.  Alas, there will be no standalone Facebook Music service.
Ina Fried / ZDNet:
Microsoft moving closer to Centro  —  The product is still months away, but Microsoft is sharing a few more details on its forthcoming custom software package for midsize business servers.  —  Microsoft first announced its plans for Centro back in September 2005, saying at the time it would be based …
Darren Waters / BBC:
Symbian dismisses Google Android  —  Google's dominance of the web will not translate to the mobile phone market, a senior executive at Symbian has said.  —  John Forsyth, vice president of strategy at Symbian, the platform that powers many of the world's phones, said Google lacked experience.
Discussion: Mashable!
Duncan Riley / TechCrunch:
Prince, Has Lost The Plot Prince, To Sue A Lot  —  To all those TechCrunch commenters who took offense at our previous coverage of the singer Prince's intentions to sue YouTube, The Pirate Bay and eBay for copyright infringement in September, read this carefully.
Discussion: The Register and BBC
Om Malik / GigaOM:
Google's Game-Focused Advertising Initiative To Launch This Month  —  Google's (GOOG) long-rumored, game-focused advertising initiative is going to come to life later this month, according to sources familiar with the Mountain View, Calif-based company's plans.
Discussion: Mashable!
Kenneth Li / Reuters:
Time Warner to buy Quigo  —  NEW YORK (Reuters) - Time Warner Inc's AOL (TWX.N: Quote, Profile, Research) said on Wednesday it will buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google Inc (GOOG.O: Quote, Profile, Research) and Yahoo Inc (YHOO.O: Quote, Profile, Research).
Discussion: paidContent.org and Business Wire
Silicon Alley Insider:
LIVE: Time Warner (TWX) Earnings Analysis  —  SAI's TWX earnings analysis is brought to you by Panther CDN, where companies are getting great performance and saving money by switching from prior generation CDNs like Limelight and Akamai.  —  Time Warner Q3 Release  —  SAI Research AOL Key Metrics Spreadsheet
Discussion: paidContent.org
 
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 More Items: 
Dolapo / Official Google Reader Blog:
Attack of the 20%'ers
Matt Marshall / VentureBeat:
MerchantCircle, helps small businesses market online — aggressively
Discussion: TechCrunch, Mashable! and 901am
Ellen Miller / Sunlight Foundation:
A Picture Is Worth a Thousand Words
~stevenf:
Try Again  —  What a travesty this Android announcement is.
Discussion: GracefulFlavor
Caroline McCarthy / CNET News.com:
Live from New York, it's Founders Club—with M.C. Hammer
George Ou:
A rational debate on Comcast traffic management
 Earlier Items: 
Charlie Sorrel / Gadget Lab:
Shock! Oakley Makes Non-Hideous Sunglasses
Michael Arrington / TechCrunch:
M.C. Hammer's DanceJam Opens Its Doors To A Select Few
Henry Blodget / Silicon Alley Insider:
Welcome To The Googleconomy  —  At Petsky Prunier's Spotlight Dinner …
Ashley Phillips / ABCNEWS:
Target Won't Carry 'Manhunt 2'
Discussion: Switched, Crave and Game | Life
Adam Pash / Lifehacker:
Turn Your Old PC into a Webapp Monster with gOS [Hack Attack]
Discussion: Reuters, CrunchGear and Digg
Brian Krebs / Security Fix:
Salesforce.com Acknowledges Data Loss