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5:50 AM ET, November 7, 2007

Techmeme

 Top Items: 
Erick Schonfeld / TechCrunch:
Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights)  —  I am at Facebook's social advertising announcement in New York City, where Mark Zuckerberg is about to take the stage and tell us all what we already think we know: Facebook is getting into the advertising business in a big way.
RELATED:
Nick / Rough Type:
The social graft  —  "Once every hundred years media changes," boy-coder turned big-thinker Mark Zuckerberg declared today at the Facebook Social Advertising Event in New York City.  And it's true.  Look back over the last millennia or two, and you'll see that every century, like clockwork, there's been a big change in media.
Discussion: Between the Lines and eWEEK.com
Jeremiah Owyang / Web Strategy:
MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the "Fan-Sumer" matter to brands  —  By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk.  This is also being cross-posted on the Forrester Marketing Blog.  —  Executive Summary
Erick Schonfeld / TechCrunch:
iLike vs. Facebook: The Battle For The Music Artist  —  Facebook just got a whole lot friendlier for music artists.  With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can sign up as fans.  Alas, there will be no standalone Facebook Music service.
Larry Dignan / Between the Lines:
Facebook launches its ad platform; Coca-Cola as friend?  —  Facebook on Tuesday announced its long awaited advertising system, dubbed Facebook Ads.  —  According to the company's statement, Facebook Ads will allow "businesses to connect with users and target advertising to the exact audiences they want."
Saul Hansell / New York Times:
Facebook to Turn Users Into Endorsers  —  Facebook wants to turn every member into a spokesman for its advertisers.  Mark Zuckerberg, the founder and chief executive of the superhot social network, today announced what the company calls "social ads."  —  The ads expand what has been one …
Discussion: hypebot
Caroline McCarthy / CNET News.com:   New advertising strategy is a big gamble for Facebook
Louise Story / New York Times:   Facebook Is Marketing Your Brand Preferences (With Your Permission)
Henry Blodget / Silicon Alley Insider:
Facebook Ads: The Devil's In The Details
Discussion: MediaFile
Dave Rosenberg / CNET News.com:
Facebook decides to bastardize its community
Discussion: Valleywag
Erick Schonfeld / TechCrunch:
Changing the Face of Brand Advertising Online
Megan McCarthy / Valleywag:   How Facebook employees break into your profile [Your Privacy Is An Illusion]
Nick O'Neill / All Facebook:
The Facebook Announcement  —  Erick Schonfeld has just begun …
Discussion: Inside Facebook
Mary Jo Foley / All about Microsoft:
Microsoft CIO Stuart Scott is out  —  Stuart Scott, who joined Microsoft in 2005 as Corporate Vice President and Chief Information Officer, [has left] was ousted from the company, as of November 5 for violating company policies, Microsoft officials said.  —  According to a statement from a Microsoft spokesperson:
RELATED:
Owen Thomas / Valleywag:
Microsoft CIO, underling took family leave before firing [Rumormonger]  —  Microsoft CIO, underling took family leave before firing  —  We've already got one theory on why Microsoft CIO Stuart Scott was fired.  He and a VP-level direct report both recently took "emergency family leave," says a tipster.
Discussion: Digital Daily and WebProNews
Duncan Riley / TechCrunch:   Trouble In Redmond: Microsoft Boots CIO
Peter Galli / eWEEK.com:
Microsoft Launches Windows Live Services  —  This new generation of Windows Live services will be available in 36 languages and 59 countries across the world.  —  Microsoft has officially taken the beta moniker off the next generation of its Windows Live services, which it launched at events in New York and Los Angeles on Nov. 6.
RELATED:
Ina Fried / CNET News.com:   Live.com e-mail addresses up for grabs
Chris / LiveSide:
Register your @live.xx email now!  —  Microsoft just enabled the @live.xx signup!  Go grab yours now! http://get.live.com/getlive/ overview for the local domains (eg @live.co.uk) or use the following link for @live.com - @live.com signup.  —  So far the list of confirmed available aliases is:
Scripting News:
Why Google launched OpenSocial  —  Today's announcement from Facebook is the reason why Google announced OpenSocial last week.  They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming.  They weren't scared of Facebook's technology, because they didn't respond with technology.
~stevenf:
Try Again  —  What a travesty this Android announcement is.  A 34-company committee that's going to oversee the development of a currently non-existent suite of open-source mobile applications to run on as-yet-unspecified hardware.  I've never seen so much hot air, and honestly I'm kind of shocked that it came out of Google.
Discussion: GracefulFlavor
Caroline McCarthy / CNET News.com:
Live from New York, it's Founders Club—with M.C. Hammer  —  "It's been a year of surreal moments for me," Digg CEO Jay Adelson said to me, "and the big one was when I met M.C. Hammer."  —  The funny thing is, Hammer himself was standing right next to us.  I was talking to Adelson …
Discussion: Silicon Alley Insider and Dembot
Ellen Miller / Sunlight Foundation:
A Picture Is Worth a Thousand Words  —  One of Sunlight's resident creative geniuses (yes, there are many of them) have taken all the Defense Appropriations Earmarks and made them available for viewing within Google Earth.  (You can only view this using Google Earth which you can download from this page.)
 
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 More Items: 
Charlie Sorrel / Gadget Lab:
Shock! Oakley Makes Non-Hideous Sunglasses
Michael Arrington / TechCrunch:
M.C. Hammer's DanceJam Opens Its Doors To A Select Few
Henry Blodget / Silicon Alley Insider:
Welcome To The Googleconomy  —  At Petsky Prunier's Spotlight Dinner …
Ashley Phillips / ABCNEWS:
Target Won't Carry 'Manhunt 2'
Discussion: Crave and Game | Life
Adam Pash / Lifehacker:
Turn Your Old PC into a Webapp Monster with gOS [Hack Attack]
Discussion: Reuters, CrunchGear and Digg
Jason Chen / Gizmodo:
Is the HTC Omni the Google Android 'Dream' Phone? [Google Phone]
Brian Krebs / Security Fix:
Salesforce.com Acknowledges Data Loss
Discussion: Network World
 Earlier Items: 
Erick Schonfeld / TechCrunch:
Glide Crunch—Closing the Gap Between Online and Offline Spreadsheets
Discussion: Download Squad
Dan Farber / Between the Lines:
Surprise-OpenSocial is alpha code
Andrew Lim / Crave at CNET UK:
The ten most addictive online flash games ever made
Discussion: Crave and Slashdot