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1:35 PM ET, May 18, 2007


 Top Items: 
Microsoft to Acquire aQuantive, Inc.  —  Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.  —  Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion.
Michael Arrington / TechCrunch:
Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring  —  Breaking: Microsoft is acquiring advertising network aQuantive, the parent company to Avenue A |  Razorfish, Atlas and DRIVEpm, for roughly $6 billion in an all-cash transaction, the company said this morning.
Microsoft buys aQuantive for $6 billion  —  In a move to strengthen its position against Google and Yahoo, software giant pays huge premium to buy into suddenly hot online advertising sector.  —  NEW YORK ( — Microsoft announced Friday it is buying online ad agency aQuantive …
Between the Lines:
aQuantive: Who are these guys?  —  The instant messages and emails about Microsoft's $6 billion purchase of aQuantive go something like this:  — "Whoa that's a big deal."  — "I'd hate to be short aQuantive."  — "If Microsoft was going to spend that much why didn't it just buy Doubleclick?"
MediaPost Publications:
WPP Buys 24/7 Real Media For $649 Million  —  ENDING WEEKS OF SPECULATION, WPP Group on Thursday announced plans to buy online ad company 24/7 Real Media for $649 million in cash.  —  WPP, the world's second-largest marketing services company, is paying $11.75 per share for the company …
Josee Rose / Wall Street Journal:
Microsoft to Pay About $6 Billion To Buy Ad Company aQuantive  —  Microsoft Corp. agreed to acquire aQuantive Inc. for $66.50 a share, in a deal valued at about $6 billion, as the software giant became the latest to buy an online advertising agency.  —  Microsoft's offer for aQuantive …
Om Malik / GigaOM:
Of Mad Money & Ad Networks  —  In 2006, according to Internet Advertising Bureau, the advertising revenues reached an all time high of $16.8 billion.  In comparison, $11 billion has been spent by various players in buying out ad networks.  Don't be surprised if this number rises even higher.
Margaret Kane / CNET   Microsoft to buy Aquantive for $6 billion
Eric Bangeman / Ars Technica:   Feeling the heat? Microsoft buys online marekting firm aQuantive
Eric Savitz / Tech Trader Daily:
Microsoft To Pay $6 Billion For Aquantive
Discussion: Techdirt
Zenrob: Biz Dev in NYC:   Microsoft buys aQuantive; WPP buys 24/7
Kara Swisher / BoomTown:   Anything You Can Do, I Can Do With a Bigger Bag of Money
Mathew /   Online ad business drowing in cash
Nik Cubrilovic / TechCrunch:
Microsoft Launches Popfly: Mashup App Creator Built On Silverlight  —  Microsoft will announce the private beta launch of Popfly this morning, a new Silverlight application that allows users to create mashups, widgets and other applications using a very cool and easy to use web-based graphical interface.
Martin LaMonica / CNET
Microsoft Popfly service does mashups
Discussion: Scobleizer
Sam Sethi / Vecosys:
Rumour: Google to buy Feedburner  —  I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market.  The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.
Justin Berka / Ars Technica:
Rumor: Apple issuing pre-release builds of OS X 10.4.10  —  With the postponement of Leopard until at least October having quieted the speculation (at least for a bit), attention has turned to what Apple will be doing with Tiger in the meantime.  There are still a good few months until Leopard comes along …
Discussion: parislemon and The Apple Blog
Apple preps first builds of Mac OS X 10.4.10 for testing
Global net censorship 'growing'  —  The level of state-led censorship of the net is growing around the world, a study of so-called internet filtering by the Open Net Initiative suggests.  —  The study of thousands of websites across 120 Internet Service Providers and found 25 …
Ryan Block / Engadget:
Regarding yesterday's Apple news  —  Yesterday Engadget posted an incorrect story about an iPhone delay, and I wanted to go into greater detail about how this happened.  —  At 9:09am CDT yesterday a number of Apple employees received an email that appeared to be from Apple corporate reporting …
Robert Scoble / Scobleizer:
Ryan's wrapup of tough day at Engadget
Discussion: Michael Gartenberg
Nate Anderson / Ars Technica:
House Dems: broadband isn't broadband unless it's 2Mbps  —  Saying that the FCC "has not kept pace with the times or the technology," Rep. Ed Markey (D-MA) opened a hearing today into the FCC's methods for measuring broadband availability in the US.  The US lags in speed, availability …
Yahoo 'censored' Flickr comments  —  Yahoo has been accused of censorship on its popular photo website Flickr, in a row that has highlighted the issue of copyright in the online age.  —  Earlier this month photographer Rebekka Gudleifsdóttir discovered that seven of her pictures …
David Berlind / Berlind's Testbed:
ZDNet's first MonkCast: Will SAP's A1S service disrupt its on-premises A1?  —  In what I hope will be a regularly recurring podcast here on ZDNet, we've launched our first "MonkCast."  On a periodic basis (weekly is the goal), I'll be interviewing James Governor, principal analyst and co-founder …
Thomas Claburn / InformationWeek:
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15%  —  Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.  —  At the InterACT Conference in San Francisco on Friday, Joseph Milana …
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Barbie's last online stand?
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Scott Lindlaw / Associated Press:
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