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2:45 PM ET, May 18, 2007


 Top Items: 
Microsoft to Acquire aQuantive, Inc.  —  Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.  —  Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion.
Michael Arrington / TechCrunch:
Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring  —  Breaking: Microsoft is acquiring advertising network aQuantive, the parent company to Avenue A |  Razorfish, Atlas and DRIVEpm, for roughly $6 billion in an all-cash transaction, the company said this morning.
Microsoft buys aQuantive for $6 billion  —  In a move to strengthen its position against Google and Yahoo, software giant pays huge premium to buy into suddenly hot online advertising sector.  —  NEW YORK ( — Microsoft announced Friday it is buying online ad agency aQuantive …
Between the Lines:
aQuantive: Who are these guys?  —  The instant messages and emails about Microsoft's $6 billion purchase of aQuantive go something like this:  — "Whoa that's a big deal."  — "I'd hate to be short aQuantive."  — "If Microsoft was going to spend that much why didn't it just buy Doubleclick?"
MediaPost Publications:
WPP Buys 24/7 Real Media For $649 Million  —  ENDING WEEKS OF SPECULATION, WPP Group on Thursday announced plans to buy online ad company 24/7 Real Media for $649 million in cash.  —  WPP, the world's second-largest marketing services company, is paying $11.75 per share for the company …
Josee Rose / Wall Street Journal:
Microsoft to Pay About $6 Billion To Buy Ad Company aQuantive  —  Microsoft Corp. agreed to acquire aQuantive Inc. for $66.50 a share, in a deal valued at about $6 billion, as the software giant became the latest to buy an online advertising agency.  —  Microsoft's offer for aQuantive …
Jeremy Kirk / InfoWorld:
Update: Microsoft to buy aQuantive for $6 billion
Om Malik / GigaOM:
Of Mad Money & Ad Networks
Ina Fried / CNET
Making sense of Redmond's $6 million buy
Zenrob: Biz Dev in NYC:   Microsoft buys aQuantive; WPP buys 24/7
Mathew /
Online ad business drowing in cash
Margaret Kane / CNET   Microsoft to buy Aquantive for $6 billion
Scott Karp / Publishing 2.0:
The New Vertically Integrated Media And Advertising Companies
Discussion: PodTech Network and PC4Media
Paul Kedrosky's Infectious Greed:
Microsoft's Aquantive Acquisition: Shut Up and Sing
Kara Swisher / BoomTown:   Anything You Can Do, I Can Do With a Bigger Bag of Money
John Cook / John Cook's Venture Blog:   Microsoft to buy aQuantive in $6 billion deal
Eric Savitz / Tech Trader Daily:
Microsoft To Pay $6 Billion For Aquantive
Discussion: Techdirt
Advertising: The $10bn acquisition spree
Discussion: Ars Technica
Sam Sethi / Vecosys:
Rumour: Google to buy Feedburner  —  I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market.  The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.
Rumormonger: Google buying Feedburner for about $100m  —  On the surface, this looks like a straightforward story.  Google is tightening its grip on text advertising with the acquisition of Feedburner.  We've confirmed yesterday's speculation on the Mountain View search engine's latest deal …
Nik Cubrilovic / TechCrunch:
Microsoft Launches Popfly: Mashup App Creator Built On Silverlight  —  Microsoft will announce the private beta launch of Popfly this morning, a new Silverlight application that allows users to create mashups, widgets and other applications using a very cool and easy to use web-based graphical interface.
Martin LaMonica / CNET
Microsoft Popfly service does mashups  —  Microsoft, long known for catering to the geekiest of programmers, on Friday introduced a Web mashup builder for the rest of us.  —  The hosted service, called Popfly and now in alpha testing, gives consumers a visual way to create a Web site or add features …
Discussion: Scobleizer and PC Magazine
Martin LaMonica /
Discussion: franticindustries
Global net censorship 'growing'  —  The level of state-led censorship of the net is growing around the world, a study of so-called internet filtering by the Open Net Initiative suggests.  —  The study of thousands of websites across 120 Internet Service Providers and found 25 …
Nate Anderson / Ars Technica:
House Dems: broadband isn't broadband unless it's 2Mbps  —  Saying that the FCC "has not kept pace with the times or the technology," Rep. Ed Markey (D-MA) opened a hearing today into the FCC's methods for measuring broadband availability in the US.  The US lags in speed, availability …
Thomas Claburn / InformationWeek:
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15%  —  Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.  —  At the InterACT Conference in San Francisco on Friday, Joseph Milana …
Yahoo 'censored' Flickr comments  —  Yahoo has been accused of censorship on its popular photo website Flickr, in a row that has highlighted the issue of copyright in the online age.  —  Earlier this month photographer Rebekka Gudleifsdóttir discovered that seven of her pictures …
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 Earlier Items: 
Eric Eldon / VentureBeat:
Facebook growing, but more roadkill coming?
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Jeremy Reimer / Ars Technica:
Firefox users lead the way in keeping up to date
Justin Berka / Ars Technica:
Rumor: Apple issuing pre-release builds of OS X 10.4.10
Discussion: parislemon and The Apple Blog
Maximus / Just Another Mobile Phone Blog:
Sony Ericsson Shinobu live pics
Jim Louderback / Gearlog:
Dell Shows Off Super-Slim Display Port LCD Monitor
Duncan Riley / TechCrunch:
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From Mediagazer:

Justin Ellis / Nieman Lab:
News organizations including BuzzFeed, The New York Times and The Washington Post have signed up to use Twitter's new product, Moments

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Benjamin Mullin / Poynter:
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