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4:40 AM ET, October 6, 2009


 Top Items: 
Federal Trade Commission:
FTC Publishes Final Guides Governing Endorsements, Testimonials  —  Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements  —  The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep …
Jeff Jarvis / BuzzMachine:
FTC regulates our speech  —  The Federal Trade Commission just released rules to regulate product endorsements not just in advertisements but also on blogs.  (PDF here; the regs don't start until page 55.)  —  It is a monument to unintended consequence, hidden dangers, and dangerous assumptions.
Michael Learmonth / AdAge:
FTC Cracks Down on Blogger Payola, Celebrity Tweets  —  Rules on Endorsements and Testimonials Extended to Social Media  —  NEW YORK ( — The Federal Trade Commission is cracking down on blogger payola.  —  The agency, which protects consumers from fraud or deceptive business practices …
Caroline McCarthy / The Social:   Yes, new FTC guidelines extend to Facebook fan pages
Etan Horowitz / Etan on Tech:
FTC says bloggers must disclose payments and freebies when reviewing …
MG Siegler / TechCrunch:
Palm: Free Apps For The Web, Free Development For Open Source, And Free Phones!  —  I'm here in San Francisco for a meeting Palm has called to give its newest employees, Ben Galbraith and Dion Almaer, who both came over from Mozilla, a chance to talk a bit about the state of the webOS platform.
Tom Krazit / CNET News:
Google, Verizon plan Tuesday press conference  —  Google and Verizon Wireless plan to hold a joint press conference Tuesday morning on the eve of the CTIA Wireless IT and Entertainment Show, they announced late Monday night.  —  Details were scarce, and a Google representative declined to comment on the nature of the conference.
Discussion: Engadget, PR News and Engadget Mobile
Stephen Lawson / Computerworld:
Verizon opens 4G lab, venture-capital group
Discussion: mocoNews, Between the Lines and GigaOM
Mike Chambers:
Building Applications for the iPhone with Flash  —  This morning during the day 1 keynote at Adobe Max 2009, Adobe announced that the next version of Adobe Flash (Flash Professional CS5) will include support for creating stand-alone applications for the Apple iPhone and iPod Touch.
Anthony Ha / VentureBeat:
The iPhone finally gets Flash apps — but not Flash websites
Simon Avery / Globe and Mail:
Bell, Telus to launch iPhone next month  —  Move will break Rogers' year-long stranglehold; telcos set to launch next-generation wireless network ahead of schedule  —  BCE Inc.'s BCE-T Bell Canada and Telus Corp. T-T will begin selling the iPhone next month, breaking the stranglehold …
Ryan Singel / Threat Level:
FBI Investigated Coder for Liberating Paywalled Court Records  —  When Aaron Swartz, a 22 year-old programmer, decided last fall to help an open government activist amass a public and free copy of millions of federal court records, he did not expect he'd end up with an FBI agent trying to surveil his house.
Discussion: Raw Thought and Boing Boing
Adam D. I. Kramer / Facebook Blog:
How Happy Are We?  —  Every day, through Facebook status updates, people share how they feel with those who matter most in their lives.  These updates are tiny windows into how people are doing.  They're brief, to the point, and descriptive of what's going on this week, today or right now.
Marshall Kirkpatrick / ReadWriteWeb:   Facebook Now Tracking Gross National Happiness; Continues Hoarding Data
Paul Miller / Engadget:
Microsoft Research shows off multitouch mouse prototypes  —  Rather odd timing, given some recent developments in the Apple camp, but Microsoft Research has just surfaced some of its incredibly wild multitouch mouse prototypes.  Each one uses a different touch detection method …
Twitter Data Analysis: An Investor's Perspective  —  This is a guest post by Robert J. Moore, the CEO and co-founder of RJMetrics, a on-demand database analytics and business intelligence startup that helps online businesses measure, manage, and monetize better.
Discussion: Web Analytics World
Dana Oshiro / ReadWriteWeb: Puts Shopping Deals Directly in Search  —  In an attempt to provide further incentive to users, just launched Ask Deals.  The new service already offers more than 1 million discounts from national and local merchants across the country.  From clothing sales to restaurant discounts …
Laura June / Engadget:
Gateway's Windows 7-boasting EC18T tablet images, specs leak onto the screen  —  Hey, what's this attractive looking dude?  Well, from the looks of it, it's Gateway's not-yet-announced or previously spied tablet PC.  A tipster with access to a seemingly infinite number of photos of this bad boy …
Greg Sterling / Search Engine Land:
Google Creates A New, Simplified Ad Unit For Local Business  —  In December 2007 Google promised to develop a radically simplified version of AdWords targeted at the mass of small businesses who could not or would not take the time to set up an AdWords campaign.  The working name of the program was “Simple Ads.”
Discussion: Screenwerk
Kim-Mai Cutler / VentureBeat:
Why Charles River Ventures sat out on Twitter's latest round  —  When Twitter raised its most recent round of funding at $1 billion, a few players were conspicuously absent, including Union Square Ventures and Charles River Ventures.  —  Why did Charles River sit out?  Size and strategy.
Discussion: Internet Evolution and Mashable!
Nielsen Wire:
Social Media: The Next Great Gateway for Content Discovery?  —  In the beginning there were ISPs, which then gave way to portals aggregators of content and links which then led to the rise of “search” as the dominant form of Internet navigation or, how we get to where we we're going on the web.
Slash Lane / AppleInsider:
Psystar sells Snow Leopard virtualization to third-parties  —  In spite of an ongoing legal dispute with Apple, clone Mac maker Psystar Monday announced plans to license its virtualization technology for Mac OS X to third-party hardware vendors.  —  The new Psystar OEM Licensing Program …
John Herrman / Gizmodo:
Windows Mobile 6.5 Review: There's No Excuse For This  —  I really didn't want to beat up on WinMo here, because at this point it just feels tired.  But man, come on Microsoft, you're giving me no choice.  Windows Mobile 6.5 isn't just a letdown—it barely seems done.
Matt Rosoff / CNET News:
Over-the-air downloads come to BlackBerry  —  Online music provider 7digital is bringing over-the-air music downloads to recent BlackBerry phones, such as the Storm, Bold, and Tour.  The rumors have been circulating for several months now.  On Tuesday the company is set to launch its application …
Discussion: L.A. Times Tech Blog
David A. Fahrenthold / Washington Post:
Apple Leaving Chamber of Commerce Over Climate Change Stance  —  Apple Inc. is pulling out of the U.S. Chamber of Commerce because of the chamber's strident criticism of plans to reduce U.S. greenhouse-gas emissions, the computer giant said Monday.  —  In a letter to the chamber of commerce's president …
Boy Genius Report:
AT&T to start selling HTC Tilt 2 starting October 8th  —  AT&T officially said sometime in the “coming weeks” as far as the Tilt 2 release date was concerned, but we've got that translated out for you — October 8th.  Since we also got our hands on the internal training document …
FCC Chair Says Net Neutrality Benefits Musicians  —  Genachowski pitches Net neutrality as a means of empowering artists.  —  WASHINGTON — Julius Genachowski knew he was stepping into the firing line when he announced his plan to tighten up the Federal Communications Commission's rules on Net neutrality.
Discussion: GigaOM and Digits
Matthew Lasar / Ars Technica:
GOP to FCC: analysis first, then net neutrality rules—maybe
Discussion: Associated Press and eWeek
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 More Items: 
Greg Kumparak / MobileCrunch:
Microsoft's Project Pink Might Be Dead In The Water
John Poirier / Reuters:
Four U.S. states win first broadband mapping grants
Discussion: NTIA
Michael Arrington / TechCrunch:
Founder Institute Expands To San Diego And Washington DC
Dean Takahashi / VentureBeat:
Playdom raising a significant round of capital
Greg Sandoval / CNET News:
Hollywood hunts The Pirate Bay; site down again
John Cook / TechFlash:
I Can Has Cheezburger tops one billion views, names new exec
 Earlier Items: 
Cade Metz / The Register:
DDoS attack rains down on Amazon cloud
Discussion: ReadWriteWeb and Network World
MG Siegler / TechCrunch:
Foursquare's Impressive Roster Of Angels Continue To Be Revealed.
Discussion: Carsonified