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7:00 PM ET, October 5, 2009


 Top Items: 
Federal Trade Commission:
FTC Publishes Final Guides Governing Endorsements, Testimonials  —  Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements  —  The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep …
Etan Horowitz / Etan on Tech:
FTC says bloggers must disclose payments and freebies when reviewing products or risk being fined $16,000  —  UPDATE 3:50 P.M.: As Jessica Gottlieb points out in the comments, I neglected to mention in my original post that advertisers could also face fines.
Michael Learmonth / AdAge:
FTC Cracks Down on Blogger Payola, Celebrity Tweets  —  Rules on Endorsements and Testimonials Extended to Social Media  —  NEW YORK ( — The Federal Trade Commission is cracking down on blogger payola.  —  The agency, which protects consumers from fraud or deceptive business practices …
Adam Ostrow / Mashable!:
FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments
Discussion: Computerworld
Mike Chambers:
Building Applications for the iPhone with Flash  —  This morning during the day 1 keynote at Adobe Max 2009, Adobe announced that the next version of Adobe Flash (Flash Professional CS5) will include support for creating stand-alone applications for the Apple iPhone and iPod Touch.
Anthony Ha / VentureBeat:
The iPhone finally gets Flash apps — but not Flash websites  —  When Adobe announced the latest version of its Flash technology, a bunch of writers (including me) jumped on the fact that Flash 10.1 would eventually work on most major smartphones, except Apple's iPhone.  Looks like we spoke too soon.
Jonny Evans / 9 to 5 Mac:
US Home Mac ownership hits 12 percent - NPD  —  The NPD Group's 2009 Household Penetration Study, reveals that approximately 12 per cent of all US computer owning households own a Mac, up from 9 per cent in 2008.  —  The researchers note to that while Apple ownership is growing, the mix favors mixed system environments.
Tom Warren /
Breaking: Thousands of Hotmail passwords leaked online  —  Neowin has received information regarding a possible Windows Live Hotmail “hack” or phishing scheme where password details of thousands of Hotmail accounts have been posted online.  —  An anonymous user posted details of the accounts …
Gregg Keizer / Computerworld:   Microsoft confirms phishers stole ‘several thousand’ Hotmail passwords
New York Times:
Just a Touch Away, the Elusive Tablet PC  —  SAN FRANCISCO — The high-tech industry has been working itself into paroxysms of excitement lately over an idea that is not exactly new: tablet computers.  —  Quietly, several high-tech companies are lining up to deliver versions of these keyboard-free …
Arn / MacRumors:
Apple Working on Tablet Since At Least 2003
Discussion: PC World, I4U News and Hardware 2.0
Stephanie Clifford / Media Decoder:
Condé Nast's Executive on Why the Company Closed Four Magazines  —  In an interview at Condé Nast headquarters Monday morning, chief executive Charles H. Townsend explained why he had made the cuts he had.  The simple answer: the magazines were losing money.
Discussion: paidContent
Peter Kafka / MediaMemo:
Here Are the Condé Nast Cuts: Modern Bride, Elegant Bride …
Discussion: Media Decoder, Mediaite and VentureBeat
Dean Takahashi / VentureBeat:
Microsoft says in-game advertising is making a comeback
Adam D. I. Kramer / Facebook Blog:
How Happy Are We?  —  Every day, through Facebook status updates, people share how they feel with those who matter most in their lives.  These updates are tiny windows into how people are doing.  They're brief, to the point, and descriptive of what's going on this week, today or right now.
Slash Lane / AppleInsider:
Psystar sells Snow Leopard virtualization to third-parties  —  In spite of an ongoing legal dispute with Apple, clone Mac maker Psystar Monday announced plans to license its virtualization technology for Mac OS X to third-party hardware vendors.  —  The new Psystar OEM Licensing Program …
Discussion: Computerworld, Macworld and 9 to 5 Mac
Sarah Perez / ReadWriteWeb:
Amazon Announces Mobile Payments Service  —  Today, Amazon launched a new service which brings the company's payment processing tools to mobile devices.  Called the “Amazon Mobile Payments Service,” the technology includes a set of APIs (application programming interfaces) …
Tricia Duryee / paidContent:   Amazon Continues Attack on Apple's iTunes By Jumping Into Mobile Payments
Tricia Duryee / paidContent:
Adobe Extends Full Flash To Just About Every Phone But The iPhone  —  Adobe (NSDQ: ADBE) has secured relationships will Research In Motion, Windows Mobile, Palm (NSDQ: PALM) and Google (NSDQ: GOOG) to roll out full Flash capabilities to the various smartphone platforms.
Dean Takahashi / VentureBeat:
AVG launches free antivirus suite as Microsoft crashes its party  —  AVG Technologies has made itself into a familiar name on the Internet by giving users antivirus software at a pretty good price: free.  That's how it got 85 million users.  Today, the company is announcing that the ninth version …
Jenna Wortham / Bits:
Vonage Releases Calling Apps for iPhone and BlackBerry  —  While the Google Voice application for the iPhone continues to be hung up in Apple's review process, a similar application from another company has passed with flying colors.  —  On Monday, Vonage, the Internet telephony company …
Thomas Ricker / Engadget:
Marketplace is live on Windows Mobile 6.5 phones  —  Did you pick up an AT&T Pure over the weekend?  Yeah, then you might want to spin up Windows Marketplace on your new Windows Mobile 6.5 handset.  It's live and dancing right now a full day before any of this was supposed to launch — not that we're complaining.
The Official Google Blog:
Fast, simple and now stylish: Google Chrome with Artist Themes  —  We're always keen to share updates about our browser Google Chrome.  This past month, we launched a new stable release with speed improvements and updates to key features, as well as a little something extra to make your browser pop: themes.
John Cook / TechFlash:
I Can Has Cheezburger tops one billion views, names new exec  —  The I Can Has Cheezburger empire has a new name and a new chief revenue officer to help make money off all of those quirky cat photos and funny failure videos.  The Seattle online network of comedy Web sites, formerly known as Pet Holdings …
Boy Genius Report:
Verizon Wireless, Sam's Club, TARGET: gearing up to launch Motorola Droid, BlackBerry Storm 2, BlackBerry Curve 2, more  —  If you've been wondering whether the Motorola Droid (or Tao, or Sholes — whatever), BlackBerry Storm 2, BlackBerry Curve 2 or LG Chocolate Touch would be hitting Sam's Club stores or even TARGET, you're in luck.
Sarah Arnquist / New York Times:
In Rural Africa, a Fertile Market for Mobile Phones  —  BUSHENYI, Uganda — Laban Rutagumirwa charges his mobile phone with a car battery because his dirt-floor home deep in the remote, banana-covered hills of western Uganda does not have electricity.  —  When the battery dies, Mr. Rutagumirwa …
Danny Allen / Gizmodo:
Toshiba's Cell-Powered REGZA 55X1 LCD TV Can Record and Display 8 Channels At Once  —  Toshiba's first TV with the PS3 Cell processor it helped develop has seriously kick-ass specs.  For starters: The 55-incher's LED backlighting divides the 240Hz display into 512 individually controlled areas …
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 More Items: 
Greg Sandoval / CNET News:
Hollywood hunts The Pirate Bay; site down again
Discussion: TorrentFreak
Liz Gannes / NewTeeVee:
YouTube Grows to Embrace (and Maybe Apply) User Research
Discussion: YouTube Blog and TechCrunch
England match to be internet only
Discussion: Guardian
Cade Metz / The Register:
DDoS attack rains down on Amazon cloud
Discussion: Network World and Bitbucket
MG Siegler / TechCrunch:
Foursquare's Impressive Roster Of Angels Continue To Be Revealed.
Discussion: Carsonified
Los Angeles Times:
Will Hulu make you pay to watch?
 Earlier Items: 
Ina Fried / CNET News:
A CNET Conversation with Steve Ballmer
Discussion: paidContent
Michael Arrington / TechCrunch:
Yahoo Buys Full Page Front Page Ad In Times Of India
Discussion: Andy Beal's Marketing Pilgrim, Thanks:atul
Ciara Byrne / TechCrunch Europe:
Ready for your close-up? Jinni goes into public beta
Emil Protalinski / Ars Technica:
Rumor: Windows Live Wave 4 beta this week
Discussion: The Register and Softpedia News
Danielle VanDyke / The Official Google Blog:
AdSense for Mobile optimized for high-end phones
Discussion: Inside AdSense
Erick Schonfeld / TechCrunch:
Googled: Schmidt Wants To Build A “$100 Billion Media Company”
Discussion: Digits