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2:40 PM ET, November 3, 2008

Techmeme

 Top Items: 
Peter Kafka / MediaMemo:
How Low Will Online Ads Go?  Lower, Says J.P. Morgan.  Very, Very Low, Says Gawker's Nick Denton  —  A year ago, the conventional wisdom said that the online advertising market would still grow in an economic slump because online ads were cheaper and more effective.  —  And they are.
RELATED:
Nicholas Carlson / Silicon Alley Insider:
Ad Net Rates Dropped 11% In The Third Quarter  —  The average amount advertisers pay publishers to display their ads one thousand times — CPMs — dropped 11 percent from Q2 to Q3 across the 307 ad networks and 1,300 publishers that ad-optimizing firm The Rubicon Project calls clients.
Business Wire:
Amazon Announces Beginning of Multi-Year Frustration-Free Packaging Initiative  —  Amazon.com has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages.  Amazon is focusing first on two kinds of items …
RELATED:
Jacqui Cheng / Ars Technica:
Amazon takes on “wrap rage” with packaging initiative
Discussion: Crave
Larry Dignan / Between the Lines:
Microsoft: Third party apps killing our security  —  Why would hackers target Microsoft directly when there is so much low hanging fruit hanging from the Windows operating system?  —  The short answer is that hackers won't attack Microsoft directly because they have plenty …
RELATED:
Bernard Lunn / ReadWriteWeb:
Salesforce.com Says Hello World  —  Salesforce.com was founded less than 10 years ago, in March 1999.  This is hard to remember when you walk into the Dreamforce event at the Moscone and see all the companies, both large and small, proclaiming that they are part of their ecosystem.
RELATED:
Kara Swisher / BoomTown:
Yahoo Media's Scott Moore and Al Warms to Depart This Week  —  Aside from upcoming layoffs, it seemed as if Yahoo had stanched the flow of major execs from the company.  —  Not so, it seems, as several sources with knowledge of the situation confirm that the two top execs …
Om Malik / GigaOM:
Dash Charts a New Course, Cuts 50 Jobs  —  The credit crunch and the subsequent economic slowdown has everyone — from large corporations to individuals — reassessing their fiscal future, and many are taking drastic actions.  The latest moves from the world of Silicon Valley startups comes …
Dan Frommer / Silicon Alley Insider:
Apple Slashes iPhone Production, Says Chip Analyst (AAPL)  —  Is demand slowing for Apple's (AAPL) red-hot iPhone 3G?  —  Apple has cut its calendar Q4 iPhone production plans significantly more than originally estimated, according to a report by Friedman Billings Ramsey analyst Craig Berger.
Discussion: Reuters, MacRumors and MacBlogz
Kelly Hodgkins / Boy Genius Report:
Verizon Wireless kills Pay as You Go data plans, data plans now mandatory  —  This has been rumored to be coming but VZW E dropped the bomb on us all by leaking a Verizon Wireless document detailing some drastic changes to Verizon's data plans.  Starting November 14th, 2008 …
James Sherwood / The Register:
Motorola legal tie to pull pricey Aura phone off eBay  —  Exclusive Once you've grown tired of your mobile phone then it's your prerogative to flog it on eBay, right?  Not if you buy Motorola's upcoming Aura phone, because the firm's penned a contract to prevent secondhand sales.
Eric Eldon / VentureBeat:
Reunion.com and Wink merge to form new people search site  —  Reunion.com, a social network of sorts that aggregates data about you, is merging with people-focused search engine Wink.  The two companies will relaunch as a single, branded people search service early next year.
Discussion: GigaOM and Technology Live
RELATED:
Mary Jo Foley / All about Microsoft:
Microsoft confirms MinWin is in Windows 7, after all  —  MinWin — the core of the Windows operating system — is, indeed, in Windows 7.  It's just not part of it in the way many people (including yours truly) initially assumed.  —  Technical Fellow Mark Russinovich, who detailed via …
John Herrman / Gizmodo:
New MacBooks Disable Pwnage Tool, Open Second Front in War on Jailbreaking  —  It's a given that each firmware update for the iPhone and iPod Touch will seal up exploits used by the Dev Team to ‘Pwn’ the devices, but nobody expected the new MacBooks to present a problem for would-be Jailbreakers.
Discussion: iPhone Buzz and PMP Today
Simon Sage / IntoMobile:
Verizon BlackBerry Storm site updated, treasure hunt announced  —  The BlackBerry Storm notification page set up by Verizon back during the announcement has received a significant overhaul, showing off not only specs and 360°-worth of pictures, but also something of a treasure hunt from November 6th. to the 15th.
John Oates / The Register:
Virgin sacks the Facebook 13, BA customers stink  —  Social networking for fun and P45s  —  Virgin Atlantic has sacked the thirteen staff who labelled customers “chavs” and criticised the maintenance record of the airline's fleet of Boeing 747s which fly from Gatwick.
Discussion: FaceReviews and Pulse 2.0
Eric Eldon / VentureBeat:
Irrepressible widget-maker RockYou aims at Asia, raises $17M  —  RockYou, a company that started out two years ago making simple slideshow widgets for MySpace, and more recently applications on Facebook and other rival social networks, is now invading Asia.  —  It has taken on strategic funding …
Cherise Fong / CNN:
Internetting every thing, everywhere, all the time  —  (CNN) — It's called “The Internet of Things” — at least for now.  It refers to an imminent world where physical objects and beings, as well as virtual data and environments, all live and interact with each other in the same space and time.
Noam Cohen / New York Times:
Censorship, or What Really Weirds Out Weird Al  —  Visitors to MTV's new online music video site can listen to songs with plenty of crass and vulgar lyrics, but may be surprised to find that certain other language had once been deemed too nasty for broadcast — that is, the names …
New York Times:
Campaigns in a Web 2.0 World  —  Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of “Meet the Press” on NBC.  Within minutes, the video was on the Web.  —  But the clip was not rushed onto YouTube; it was MSNBC.com, the network's sister entity online …
Discussion: Portals and KM and Know It All
Ted Dziuba / The Register:
What Ray Ozzie didn't tell you about Microsoft Azure  —  Behind the whiteboard of confusion  —  Fail and You Unveiled earlier this month at Microsoft's Professional Developer Conference by Chief Whiteboard Operator Ray Ozzie, the Azure Services Platform confused damn near everyone.
Discussion: Beyond Search
David Adewumi / VentureBeat:
Weebly scores 1 million users, reaches profitability  —  Weebly, an AJAX-based drag and drop web page creator, today announces it has reached a million registered users — and perhaps more importantly — that the three-year-old company is now profitable.  —  The San Francisco …
John Musser / ProgrammableWeb:
1,000 Web APIs  —  Last week ProgrammableWeb crossed one of its biggest milestones thus far when we added the 1,000th web service API to our API directory.  This is a long way from the 32 APIs we started with back in the summer of 2005.  Back then even the phrase “web mashup” was only a few months old.
 
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 More Items: 
HP:
HP Cuts Costs, Triples Data Center Capacity with New Energy …
Discussion: Bits, eWeek and Data Center Knowledge
Marshall Kirkpatrick / ReadWriteWeb:
Which Twitter-clone Should Your Company Consider?
Discussion: bub.blicio.us
Eric Savitz / Tech Trader Daily:
Disney Should Buy Electronic Arts, WSJ Asserts
Discussion: GamePolitics News
Justin Berka / Infinite Loop:
Class action suit filed over PowerBook G4 memory slots
Discussion: AppleInsider and The Mac Observer
Sydney Morning Herald:
Sensis concedes defeat to Google
Discussion: Screenwerk and WebProNews
 Earlier Items: 
Brian Stelter / New York Times:
Yahoo News Is Bracing for a Day of Heavy Traffic
Ryan Tate / Gawker:
Times Said Shopping About.com
Discussion: AppScout
Kara Swisher / BoomTown:
John McCain and Barack Obama Talk Tech
Discussion: CNET News, Datamation and TechCrunch
Jessica Guynn / Los Angeles Times:
MTV Networks in deal to monetize uploaded videos