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1:20 PM ET, November 3, 2008

Techmeme

 Top Items: 
Peter Kafka / MediaMemo:
How Low Will Online Ads Go?  Lower, Says J.P. Morgan.  Very, Very Low, Says Gawker's Nick Denton  —  A year ago, the conventional wisdom said that the online advertising market would still grow in an economic slump because online ads were cheaper and more effective.  —  And they are.
RELATED:
Nicholas Carlson / Silicon Alley Insider:
Ad Net Rates Dropped 11% In The Third Quarter  —  The average amount advertisers pay publishers to display their ads one thousand times — CPMs — dropped 11 percent from Q2 to Q3 across the 307 ad networks and 1,300 publishers that ad-optimizing firm The Rubicon Project calls clients.
Larry Dignan / Between the Lines:
Microsoft: Third party apps killing our security  —  Why would hackers target Microsoft directly when there is so much low hanging fruit hanging from the Windows operating system?  —  The short answer is that hackers won't attack Microsoft directly because they have plenty …
RELATED:
Bernard Lunn / ReadWriteWeb:
Salesforce.com Says Hello World  —  Salesforce.com was founded less than 10 years ago, in March 1999.  This is hard to remember when you walk into the Dreamforce event at the Moscone and see all the companies, both large and small, proclaiming that they are part of their ecosystem.
RELATED:
Business Technology:   Salesforce.com Wants to Host Your Web Site
Eric Eldon / VentureBeat:
Irrepressible widget-maker RockYou aims at Asia, raises $17M  —  RockYou, a company that started out two years ago making simple slideshow widgets for MySpace, and more recently applications on Facebook and other rival social networks, is now invading Asia.  —  It has taken on strategic funding …
RELATED:
Kara Swisher / BoomTown:
Video of RockYou Founders Talking About the New $17 Million Funding …
Discussion: GigaOM and The Social
Mary Jo Foley / All about Microsoft:
Microsoft confirms MinWin is in Windows 7, after all  —  MinWin — the core of the Windows operating system — is, indeed, in Windows 7.  It's just not part of it in the way many people (including yours truly) initially assumed.  —  Technical Fellow Mark Russinovich, who detailed via …
Discussion: Download Squad, Neowin.net and Slashdot
Kara Swisher / BoomTown:
Yahoo Media's Scott Moore and Al Warms to Depart This Week  —  Aside from upcoming layoffs, it seemed as if Yahoo had stanched the flow of major execs from the company.  —  Not so, it seems, as several sources with knowledge of the situation confirm that the two top execs …
Ina Fried / Beyond Binary:
Inside Windows 7's new desktop  —  LOS ANGELES—The differences between Vista and Windows 7 are subtle—sometimes so subtle that they can go unnoticed.  —  This point was exacerbated by the fact that the build that developers were given a chance to take home last week doesn't have the new taskbar …
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Kelly Fiveash / The Register:
Windows 7 ‘pre-beta’ washes up on Pirate Bay and co
Discussion: TeleRead, webmonkey and TheNextWeb.org
Ted Dziuba / The Register:
What Ray Ozzie didn't tell you about Microsoft Azure  —  Behind the whiteboard of confusion  —  Fail and You Unveiled earlier this month at Microsoft's Professional Developer Conference by Chief Whiteboard Operator Ray Ozzie, the Azure Services Platform confused damn near everyone.
Discussion: Beyond Search and Startup Chatter
Business Wire:
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video  —  Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners  —  LOS ANGELES & PALO ALTO, Calif. …
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Jessica Guynn / Los Angeles Times:
MTV Networks in deal to monetize uploaded videos
Kelly Hodgkins / Boy Genius Report:
Verizon Wireless kills Pay as You Go data plans, data plans now mandatory  —  This has been rumored to be coming but VZW E dropped the bomb on us all by leaking a Verizon Wireless document detailing some drastic changes to Verizon's data plans.  Starting November 14th, 2008 …
Eric Eldon / VentureBeat:
Reunion.com and Wink merge to form new people search site  —  Reunion.com, a social network of sorts that aggregates data about you, is merging with people-focused search engine Wink.  The two companies will relaunch as a single, branded people search service early next year.
Discussion: Technology Live
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James Sherwood / The Register:
Motorola legal tie to pull pricey Aura phone off eBay  —  Exclusive Once you've grown tired of your mobile phone then it's your prerogative to flog it on eBay, right?  Not if you buy Motorola's upcoming Aura phone, because the firm's penned a contract to prevent secondhand sales.
New York Times:
Campaigns in a Web 2.0 World  —  Shortly after 9 a.m. on Oct. 19, Colin Powell endorsed Barack Obama for president during the taping of “Meet the Press” on NBC.  Within minutes, the video was on the Web.  —  But the clip was not rushed onto YouTube; it was MSNBC.com, the network's sister entity online …
Discussion: Portals and KM and Know It All
Business Wire:
Amazon Announces Beginning of Multi-Year Frustration-Free Packaging Initiative  —  Amazon.com has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages.  Amazon is focusing first on two kinds of items …
Discussion: Engadget, Gizmodo and GottaBeMobile.com
Simon Sage / IntoMobile:
Verizon BlackBerry Storm site updated, treasure hunt announced  —  The BlackBerry Storm notification page set up by Verizon back during the announcement has received a significant overhaul, showing off not only specs and 360°-worth of pictures, but also something of a treasure hunt from November 6th. to the 15th.
Dean Takahashi / VentureBeat:
Western Digital pushes into living room with WD TV  —  Western Digital may have uncovered the trick to getting into your living room: simplicity.  Today, the company is launching its WD TV HD Media Player, a box that makes it very easy to listen to music or watch movies, home videos, and pictures on your TV.
Noam Cohen / New York Times:
Censorship, or What Really Weirds Out Weird Al  —  Visitors to MTV's new online music video site can listen to songs with plenty of crass and vulgar lyrics, but may be surprised to find that certain other language had once been deemed too nasty for broadcast — that is, the names …
Justin Berka / Infinite Loop:
Class action suit filed over PowerBook G4 memory slots  —  Most of the time, the lawsuits that are filed against Apple involve fairly current products like the iPhone, but the most recent suit is a bit of a throwback.  This time around, the PowerBook G4 is in the spotlight.
Discussion: AppleInsider
 
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Day in the life of a recruiter with an idealist mindset: When hiring is slow  —  Back to another day in this dull economic climate.  Hiring freezes and layoffs are happening everywhere, while more and more candidates …
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 More Items: 
Dan Frommer / Silicon Alley Insider:
Apple Slashes iPhone Production, Says Chip Analyst (AAPL)
Discussion: MacRumors
Rich Miller / Data Center Knowledge:
HP Launches Thermal Logic Energy Tools
Discussion: eWeek
David Adewumi / VentureBeat:
Weebly scores 1 million users, reaches profitability
Sydney Morning Herald:
Sensis concedes defeat to Google
Discussion: Screenwerk and WebProNews
John Oates / The Register:
Virgin sacks the Facebook 13, BA customers stink
Discussion: Pulse 2.0
 Earlier Items: 
Brian Stelter / New York Times:
Yahoo News Is Bracing for a Day of Heavy Traffic
Dean Takahashi / VentureBeat:
Palo Alto Networks pulls in new funds to ride out recession
Discussion: PE Hub News
Ryan Tate / Gawker:
Times Said Shopping About.com
Discussion: AppScout
Kara Swisher / BoomTown:
John McCain and Barack Obama Talk Tech
Discussion: CNET News, Datamation and TechCrunch