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1:55 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Mary Jo Foley / All about Microsoft:
Microsoft unveils new proposed advertising metric and tool  —  Last year, after Microsoft bought aQuantive (and after it lost its first alleged bid for Yahoo), Microsoft officials were hot to explain why Web search results should not be viewed as the only or best way to measure online-advertising success.
Elinor Mills / CNET News.com:
All clicks are not equal, says Microsoft
Discussion: Slashdot
AppleInsider:
New MacBook Pro part numbers surface in inventory systems  —  The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent.  Yep, still  —  MacRumors' handy “Buyer's Guide” has listed the MacBook Pro at “Don't Buy” for several months now.  The guide compares the number of days since the release of the last update and the average number of days between updates.
Discussion: Electronista and Digg
Joshua Topolsky / Engadget:
Apple Tuesday: super special MacBook Pro, iPhone SDK... or nothing at all?
Discussion: Gearlog and MacRumors
RELATED:
Marguerite Reardon / CNET News.com:
Nokia demos bendable cell phone
Discussion: eWeek, Electronista and Techland
Electronista:
DivX shuts down Stage6 video site...  DivX on Monday said it would shut down Stage6, its web video hosting service.  The decision was made to focus on the company's self-titled video format and encourage its use on other platforms, such as the PS3, Xbox 360, and alternative websites.
RELATED:
John Markoff / New York Times:
Adobe Blurs Line Between PC and Web  —  SAN FRANCISCO — On sabbatical in 2001 from Macromedia, Kevin Lynch, a software developer, was frustrated that he could not get to his Web data when he was off the Internet and annoyed that he could not get to his PC data when he was traveling.
RELATED:
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Discussion: The Open Road, biskero.org and Macworld
Adobe:
Leading Companies Deliver RIAs on Adobe AIR
Eric Bangeman / Ars Technica:
War of words continues over white space broadband prototype  —  Backers of a prototype “white spaces” broadband device are sparring with the National Association of Broadcasters, even as the Federal Communications Commission continues its testing.  At issue is the latest round of testing …
RELATED:
Stephen Labaton / New York Times:   F.C.C. to Act on Delaying of Broadband Traffic
Anne Broache / CNET News.com:   Rep. Markey: Don't turn BitTorrent into ‘BitTrickle’
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal  —  Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
RELATED:
Ashkan Karbasfrooshan / HipMojo.com:
Dissecting Rumors: MSFT vs. Google on Fox Interactive Media and MySpace
Discussion: Insider Chatter
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million  —  Many startups have tried to take on social news site Digg.  Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
RELATED:
Nicholas Carlson / Valleywag:
Yahoo's Digg clone gets three months to prove its worth
Sony:
Tough love: Titanium coated Cyber-shot W300 shrugs off scratches beautifully  — 13.6 effective megapixels for superb picture quality  — BIONZ processor powers Smile Shutter, improved Face Detection and D-Range Optimiser  — Carl Zeiss Vario-Tessar lens with 3x optical zoom
Discussion: DailyTech and All News Feeds
RELATED:
Richard Stiennon / Threat Chaos:
Pakistan removed from the Internet  —  4:30 PM Eastern (US).  —  The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
Fugitsu:
Fujitsu to Release 2.5" Hard Disk Drive with World-Class 500 GB Capacity  —  Fujitsu Limited today announced the release of its new series of MHZ2 BT 2.5" hard disk drives with world-class capacity of up to 500 GB(1).  Sales of the new series will begin at the end of May 2008.
RELATED:
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize  —  Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down.  Last week, Joshua Micah Marshall achieved both.  —  On Tuesday, it was announced that he had won …
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Jeff Jarvis / Guardian:
Why short is tweet for the blogging community  —  When I first used the microblogging platform Twitter - which enables users to publish 140-character-long messages via the web and mobile phones - I thought it was silly.  Or rather, the uses to which it was being put were silly …
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million  —  Funding Monday continues.  NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners.  GlenRock Israel also put money into the round.
 
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 More Items: 
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover
Discussion: Bits, BetaNews and The Register
Jack Neff / AdAge:
K-C, Unilever Turn Down TV to Ramp Up ROI
Discussion: NewTeeVee
Katherine Hannaford / Tech Digest:
Jamiroquai lover?  You'll fancy these Oakley JK15 Split Thump MP3 sunglasses, then
Discussion: CrunchGear, Ubergizmo and Engadget
Randall Kennedy / InfoWorld:
Comparing Windows Versions: Apples to Oranges to Grapefruit
Kara Swisher / BoomTown:
Could Microsoft Lower Its Bid?
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.
Jeremy Kirk / IDG News Service:
Microsoft Dumps HD DVD Drive for Xbox 360
Discussion: Electronista, eWeek and Gearlog
Alex Iskold / ReadWriteWeb:
Rethinking Recommendation Engines
 Earlier Items: 
Michael Arrington / TechCrunch:
The Personalized Homepage War: Who Matters
Discussion: CNET News.com
John Biggs / CrunchGear:
A 3-year-old recaps Star Wars
Discussion: Gizmodo
Daniel Terdiman / CNET News.com:
PlayStation head Harrison to step down
Phillip Torrone / MAKE Magazine:
HOW TO - Make plants talk! …
Joseph Weisenthal / paidContent.org:
Getty Images Selling To PE Firm Hellman & Friedman For $2.4 Billion …
Jemima Kiss / PDA:
Is UGC viable for news sites?
Discussion: Web Strategy
Ryan Block / Engadget:
iPhone, Wii guests on stage at this year's Oscars