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1:10 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Mary Jo Foley / All about Microsoft:
Microsoft unveils new proposed advertising metric and tool  —  Last year, after Microsoft bought aQuantive (and after it lost its first alleged bid for Yahoo), Microsoft officials were hot to explain why Web search results should not be viewed as the only or best way to measure online-advertising success.
Discussion: WinBeta
InfoWorld:
Microsoft to measure ‘engagement’ with online ads
Discussion: WebProNews
John Markoff / New York Times:
Adobe Blurs Line Between PC and Web  —  SAN FRANCISCO — On sabbatical in 2001 from Macromedia, Kevin Lynch, a software developer, was frustrated that he could not get to his Web data when he was off the Internet and annoyed that he could not get to his PC data when he was traveling.
RELATED:
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Discussion: The Open Road and Macsimum News
BBC:
Adobe fuses on and offline worlds
Discussion: Ars Technica
RELATED:
Electronista:
DivX shuts down Stage6 video site...  DivX on Monday said it would shut down Stage6, its web video hosting service.  The decision was made to focus on the company's self-titled video format and encourage its use on other platforms, such as the PS3, Xbox 360, and alternative websites.
RELATED:
Joseph Weisenthal / paidContent.org:
DivX Shutting Down Stage6 Video Service; To Migrate Content To Alternate Platforms
Discussion: Business Wire
Brad Linder / Download Squad:
DivX to shut down Stage6 video sharing service
Discussion: CenterNetworks and Newspond.com
Joshua Topolsky / Engadget:
Apple Tuesday: super special MacBook Pro, iPhone SDK... or nothing at all?  —  As you may or may not know, Apple has made some sort of announcement — however minor — every Tuesday since the beginning of 2008.  The internet is currently stacked floor-to-ceiling with guesses of what this last Tuesday in February will bring.
Discussion: AppleInsider and Gearlog
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent. Yep, still
Discussion: MacRumors and Digg
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million  —  Many startups have tried to take on social news site Digg.  Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
RELATED:
Nicholas Carlson / Valleywag:
Yahoo's Digg clone gets three months to prove its worth
Discussion: HipMojo.com
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic  —  CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion: Ars Technica
RELATED:
Anne Broache / CNET News.com:   Rep. Markey: Don't turn BitTorrent into ‘BitTrickle’
Electronista:
Sony intros 13.6MP compact cam, 15X hi-zoom  —  Sony today broke from the normal cycle of camera updates by releasing two updates to its Cyber-shot lineup.  The W300 is the first truly compact point-and-shoot to cross the 12-megapixel barrier and produces 13.6 megapixels without extra bulk.
Discussion: Gizmodo and Engadget
RELATED:
PR Newswire:
New Sony Cyber-Shot DSC-H50 Digital Camera Ideal for Fast-Action Shooting
Discussion: DailyTech and Engadget
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal  —  Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
IDG News Service:
Fujitsu Shows 500GB Laptop Drive  —  The latest entry in high-capacity notebooks is Fujitsu, which will release a laptop with a 500GB drive in May.  —  Recommend this story?  —  Laptop computer storage is racing fast towards the 500G-byte level with Fujitsu becoming the third hard-disk drive maker …
RELATED:
Richard Stiennon / Threat Chaos:
Pakistan removed from the Internet  —  4:30 PM Eastern (US).  —  The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize  —  Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down.  Last week, Joshua Micah Marshall achieved both.  —  On Tuesday, it was announced that he had won …
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Ryan Block / Engadget:
iPhone, Wii guests on stage at this year's Oscars  —  We keep on telling people that the iPhone and Wii are like totally going to be huge, but maybe they'll finally believe us now that Jon Stewart trotted both out on stage during the Oscars this year.  Oh, and perhaps now would be a good …
Jeff Jarvis / Guardian:
Why short is tweet for the blogging community  —  When I first used the microblogging platform Twitter - which enables users to publish 140-character-long messages via the web and mobile phones - I thought it was silly.  Or rather, the uses to which it was being put were silly …
Randall Kennedy / InfoWorld:
Comparing Windows Versions: Apples to Oranges to Grapefruit  —  One of the arguments I hear in defense of Windows Vista's bloated footprint is that it's simply a repeat of the situation faced by users when Windows XP first shipped.  Back then, the logic goes, users were complaining …
 
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 More Items: 
Jack Neff / AdAge:
K-C, Unilever Turn Down TV to Ramp Up ROI
Discussion: NewTeeVee
Katherine Hannaford / Tech Digest:
Jamiroquai lover?  You'll fancy these Oakley JK15 Split Thump MP3 sunglasses, then
Discussion: CrunchGear, Ubergizmo and Engadget
Wall Street Journal:
Pakistan's Censors Target YouTube
Kara Swisher / BoomTown:
Could Microsoft Lower Its Bid?
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.
Stephen Shankland / CNET News.com:
Torvalds gives props to Microsoft for sharing
Mike Yamamoto / Crave: The gadget blog:
Panasonic upgrades its petite 103-inch plasma
Discussion: Engadget
Opposable Thumbs:
Portal sequel confirmed
 Earlier Items: 
Jeremy Kirk / IDG News Service:
Microsoft Dumps HD DVD Drive for Xbox 360
Discussion: Electronista and Gearlog
Michael Arrington / TechCrunch:
The Personalized Homepage War: Who Matters
Discussion: CNET News.com
John Biggs / CrunchGear:
A 3-year-old recaps Star Wars
Discussion: Gizmodo
Joseph Weisenthal / paidContent.org:
Getty Images Selling To PE Firm Hellman & Friedman For $2.4 Billion …
Jemima Kiss / PDA:
Is UGC viable for news sites?
Discussion: Web Strategy
Daniel Terdiman / Webware.com:
Plants that Twitter when they need to be watered
Wired News:
Free! Why $0.00 Is the Future of Business