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2:40 PM ET, August 23, 2007

Techmeme

 Top Items: 
Jonathan Schwartz / Jonathan Schwartz's Weblog:
The Rise of JAVA - The Retirement of SUNW  —  I've spoken before about the value of brand - this post is a good example.  And I wanted to follow up with a few more thoughts, and an important shift in how Sun (NASDAQ:SUNW) presents itself to the world - and more importantly, how the world now presents itself to Sun.
RELATED:
Ashlee Vance / The Register:
Sun boots workstation roots in favor of JAVA ticker  —  In a rather odd marketing ploy, Sun Microsystems will change its ticker symbol from SUNW to JAVA.  —  The ticker switch takes hold next Monday on the NASDAQ exchange.  We're not sure what the flip gives Sun other than a constant reminder that it's the company behind Java.
Discussion: Tech Trader Daily
Vauhini Vara / Wall Street Journal:
Facebook Gets Personal With Ad Targeting Plan  —  Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.
RELATED:
Matt Marshall / VentureBeat:
Facebook developing own ad targeting technology
Kasper Jade / AppleInsider:
Apple to usher in era of Mac OS X-based iPods  —  Apple Inc. will use a media event next month to unveil a new breed of iPod digital music players that have been injected with the company's most vital asset — the Mac OS.  —  The move will culminate a multi-year effort on the part …
RELATED:
Tom Mainelli / PC World:
Rock Your iPod With an Open-Source Upgrade
Discussion: Computerworld and Open Source
TFOT - The Future Of Things:
Mempile - Terabyte on a CD  —  Home >> Articles >> Storage  —  Revolutionary new optical-storage technology currently under development will allow the equivalent of 250,000 high-quality MP3s or more than 115 DVD-quality movies and about 40 HD movies on a single CD-size medium.
Discussion: Inquirer
RELATED:
Nilay Patel / Engadget:
Mempile's TeraDisc fits 1TB on a single optical disc  —  We've heard a lot of talk about the death of optical media, but for inexpensive high-capacity storage, it's pretty hard to beat — which is why the TeraDisc, from Israel's Mempile, look like it has such promise.
Discussion: WinBeta
Michael Arrington / TechCrunch:
Ok, Ok.  All Of You (even YouTube) Invented Video Overlay Ads "First"  —  When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, I didn't realize I'd be getting so many emails and comments disputing exactly who first invented the unit.
RELATED:
Dan Nystedt / Computerworld:
YouTube fans rant, threaten to leave over new ads
Valleywag:
Rumormonger: Has Craig Newmark quit Craigslist?  —  Has Craig Newmark quit Craigslist?  —  A fascinating tidbit buried in a story about Atlanta mayor Shirley Franklin's allegations of child prostitution on Craigslist: Susan MacTavish Best, Craigslist spokeswoman and girlfriend of CEO Jim Buckmaster …
RELATED:
Thomas Ricker / Engadget:
Sony achieves world's highest output from sugar battery  —  Another day, another fuel cell milestone.  This time, it's sugar at the bio-electrical base.  Unfortunately, the world's highest output they're touting is just 50mW per cell.  Still, if you daisy chain a few together then you've got enough juice …
Discussion: CrunchGear and InfoWorld
RELATED:
Henry Blodget / Silicon Alley Insider:
Mary Meeker's YouTube Math  —  Morgan Stanley's Internet analyst Mary Meeker was a good deal more optimistic than we and most others were about the revenue impact of YouTube's new overlay ads.  Specifically, Mary concluded that the overlays could immediately add $4.8 billion of gross revenue …
scee.presscentre.com:
PSP™ (PLAYSTATION®PORTABLE) VIDEO DOWNLOAD SERVICE  —  Download service to revolutionise handheld entertainment  —  Leipzig, 22 August 2007.  Sony Computer Entertainment Europe (SCEE) today provided more information on its joint venture with British Sky Broadcasting (Sky) …
RELATED:
Jon Brodkin / InfoWorld:
Google Apps no match for MS Office, report says  —  (InfoWorld) - Deploying Google Apps could be a "career-limiting move for enterprise architects" if they expect too much from the software-as-a-service collaboration suite and its "rudimentary" feature set, the Burton Group research and consulting firm says in a new report.
Discussion: Read/WriteWeb
Microsoft:
Microsoft to Provide Retrofit for Xbox 360 Wireless Racing Wheel  —  Action is precautionary and voluntary following reports of component malfunction.  —  Microsoft Corp. today announced that it is taking a precautionary measure and voluntarily providing customers with a free retrofit to the Xbox 360™ Wireless Racing Wheel.
USA Today:
Handcuffs chafe wireless users  —  To many, the Apple (AAPL) iPhone is the ultimate wireless device — a seductive blend of technology, function and dead-on cool, all wrapped into a sleek package.  —  To others, it's a glaring example of what's wrong with the U.S. wireless industry in general.
BBC:
Britain enjoying 'digital boom'  —  The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom's annual report.  —  It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology.
Jeremy Kirk / PC World:
Monster Shuts Down Rogue Server  —  Monster Worldwide Inc., whose job-hunting sites suffered a massive data breach caused by hackers, has shut down a rogue server that had been used to gather personal details of job seekers.The server contained the stolen names, addresses …
Discussion: eWEEK.com and CNET News.com
Katie Hafner / New York Times:
AT&T's Overstuffed iPhone Bills Annoy Customers  —  When Justine Ezarik, a video blogger in Pittsburgh, saw that a box from AT&T had been delivered to her doorstep a couple of weeks ago, she thought that perhaps she had been sent a complimentary accessory for her new iPhone.
Discussion: BloggingStocks
 
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 More Items: 
Charlie White / Gizmodo:
Innovation: Smart Scene Carving Resizes Images Without Distortion
Tony Dennis / Inquirer:
Nokia allies with Microsoft over Windows Live services
Cathy B. Almeida / Wired News:
IPhone Tantalizes, Frustrates Criminal Forensics Experts
Paula Musich / eWEEK.com:
Web Conferencing Services Market Heats Up
Discussion: PC World
Scott Karp / Publishing 2.0:
Propping Up Declining Traditional Media Businesses
John Blau / Computerworld:
Paying Skype users get a week's free service
Business Wire:
Razer 3G Laser Sensor(TM) for Gaming Breaks New Ground in Laser Technology
Matt Marshall / VentureBeat:
Pluggd raises $6M for audio-video word search
 Earlier Items: 
KathrynV / dslreports.com:
SoundExchange Gives Small Broadcasters A Break - At least …
Discussion: Ars Technica
Peter Sayer / PC World:
London Man Arrested for 'Stealing' Wi-Fi
Discussion: Computerworld
David Pogue / New York Times:
Homemade Shortcuts for the PC
InfoWorld:
E-mail's future, pumped look
John Biggs / New York Times:
Video Chats Aren't Just for Tycoons
Judy / Inside AdWords:
Improved top ad placement formula now in effect
Jimledbetter / The Browser:
OMG! MySpace and MTV do, like, politics