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1:45 PM ET, August 23, 2007

Techmeme

 Top Items: 
Ashlee Vance / The Register:
Sun boots workstation roots in favor of JAVA ticker  —  In a rather odd marketing ploy, Sun Microsystems will change its ticker symbol from SUNW to JAVA.  —  The ticker switch takes hold next Monday on the NASDAQ exchange.  We're not sure what the flip gives Sun other than a constant reminder that it's the company behind Java.
Discussion: Tech Trader Daily
RELATED:
Jonathan Schwartz / Jonathan Schwartz's Weblog:
The Rise of JAVA - The Retirement of SUNW  —  I've spoken before about the value of brand - this post is a good example.  And I wanted to follow up with a few more thoughts, and an important shift in how Sun presents itself to the world - and more importantly, how the world now presents itself to Sun.
Vauhini Vara / Wall Street Journal:
Facebook Gets Personal With Ad Targeting Plan  —  Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.
RELATED:
Matt Marshall / VentureBeat:
Facebook developing own ad targeting technology
Michael Arrington / TechCrunch:
Ok, Ok.  All Of You (even YouTube) Invented Video Overlay Ads "First"  —  When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, I didn't realize I'd be getting so many emails and comments disputing exactly who first invented the unit.
RELATED:
Dan Nystedt / Computerworld:
YouTube fans rant, threaten to leave over new ads
TFOT - The Future Of Things:
Mempile - Terabyte on a CD  —  Home >> Articles >> Storage  —  Revolutionary new optical-storage technology currently under development will allow the equivalent of 250,000 high-quality MP3s or more than 115 DVD-quality movies and about 40 HD movies on a single CD-size medium.
Discussion: Inquirer
RELATED:
Nilay Patel / Engadget:
Mempile's TeraDisc fits 1TB on a single optical disc
Discussion: The Tech Report
Microsoft:
Microsoft to Provide Retrofit for Xbox 360 Wireless Racing Wheel  —  Action is precautionary and voluntary following reports of component malfunction.  —  Microsoft Corp. today announced that it is taking a precautionary measure and voluntarily providing customers with a free retrofit to the Xbox 360™ Wireless Racing Wheel.
Thomas Ricker / Engadget:
Sony achieves world's highest output from sugar battery  —  Another day, another fuel cell milestone.  This time, it's sugar at the bio-electrical base.  Unfortunately, the world's highest output they're touting is just 50mW per cell.  Still, if you daisy chain a few together then you've got enough juice …
Discussion: InfoWorld
RELATED:
Tom Mainelli / PC World:
Rock Your iPod With an Open-Source Upgrade  —  Rockbox, free firmware for digital music players, can teach your old iPod some useful new tricks.  —  Recommend this story?  —  Life is too short to listen to crappy digital music.  So I recently decided to begin ripping all of my newly purchased CDs …
Discussion: Open Source and Computerworld
RELATED:
USA Today:
Handcuffs chafe wireless users  —  To many, the Apple (AAPL) iPhone is the ultimate wireless device — a seductive blend of technology, function and dead-on cool, all wrapped into a sleek package.  —  To others, it's a glaring example of what's wrong with the U.S. wireless industry in general.
Henry Blodget / Silicon Alley Insider:
Mary Meeker's YouTube Math  —  Morgan Stanley's Internet analyst Mary Meeker was a good deal more optimistic than we and most others were about the revenue impact of YouTube's new overlay ads.  Specifically, Mary concluded that the overlays could immediately add $4.8 billion of gross revenue …
Discussion: Epicenter and HipMojo.com
Jesus Diaz / Gizmodo:
Awnoes: iPod Nano Spy Shots Confirmed as Real by Apple Legal  —  Apple Legal has asked Giz to take down the iPhone nano spy shots from earlier today because they are their "intellectual property."  Out of respect for The Steve, we've complied.  This pretty much confirms they belong to Apple, whether they are final or a prototype.
RELATED:
Jesus Diaz / Gizmodo:
Poll: The iPod nano Mock-Up (UPDATED: Oh Noes! Probably Is Real)
Discussion: Gadget Lab, iLounge, Tech Blog and digg
BBC:
Britain enjoying 'digital boom'  —  The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom's annual report.  —  It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology.
Katie Hafner / New York Times:
AT&T's Overstuffed iPhone Bills Annoy Customers  —  When Justine Ezarik, a video blogger in Pittsburgh, saw that a box from AT&T had been delivered to her doorstep a couple of weeks ago, she thought that perhaps she had been sent a complimentary accessory for her new iPhone.
Discussion: BloggingStocks
Paula Musich / eWEEK.com:
Web Conferencing Services Market Heats Up  —  Given the recent moves by IBM, Cisco and Google, are more acquisitions in the works?  —  IBM's announced acquisition of WebDialogs, a relatively small company in an increasingly important niche, shone a light on the nascent but evolving market for Web conferencing services.
Discussion: PC World
Matt Marshall / VentureBeat:
Pluggd raises $6M for audio-video word search  —  Pluggd, a Seattle company that lets you search audio and video files for words or themes, has raised just under $6 million in financing.  —  Pluggd is a hot company because it does something well that few others have been able to match.
Judy / Inside AdWords:
Improved top ad placement formula now in effect  —  Two weeks ago, we posted about an upcoming improvement to the formula used to determine which ads are placed in the top spots above Google search results.  The change offers advertisers more control over when their ads achieve top placement …
Jon Brodkin / InfoWorld:
Google Apps no match for MS Office, report says  —  (InfoWorld) - Deploying Google Apps could be a "career-limiting move for enterprise architects" if they expect too much from the software-as-a-service collaboration suite and its "rudimentary" feature set, the Burton Group research and consulting firm says in a new report.
 
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 More Items: 
Scott Karp / Publishing 2.0:
Propping Up Declining Traditional Media Businesses
John Blau / Computerworld:
Paying Skype users get a week's free service
Business Wire:
Razer 3G Laser Sensor(TM) for Gaming Breaks New Ground in Laser Technology
KathrynV / dslreports.com:
SoundExchange Gives Small Broadcasters A Break - At least …
Discussion: Ars Technica
Peter Sayer / PC World:
London Man Arrested for 'Stealing' Wi-Fi
Discussion: Computerworld
Jeremy Kirk / PC World:
Monster Shuts Down Rogue Server
Discussion: CNET News.com
David Pogue / New York Times:
Homemade Shortcuts for the PC
David Pendered / Atlanta Journal-Constitution:
Mayor rips craigslist over child prostitution
 Earlier Items: 
InfoWorld:
E-mail's future, pumped look
John Biggs / New York Times:
Video Chats Aren't Just for Tycoons
scee.presscentre.com:
PSP™ (PLAYSTATION®PORTABLE) VIDEO DOWNLOAD SERVICE
Mike Masnick / Techdirt:
Mobile Advertisers Recognizing The Benefit Of Not Spamming People
Business Wire:
Bexy Corporation Debuts with Innovative iMirror™ Wireless …
Jimledbetter / The Browser:
OMG! MySpace and MTV do, like, politics
Tiernan Ray / Tech Trader Daily:
Palm Sub-Laptop "Foleo" Delayed, Says Deutsche; Does Anyone Care?