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7:05 AM ET, March 21, 2007

Techmeme

 Top Items: 
Andy Beal / Andy Beal's Marketing Pilgrim:
Google's Launches Pay-Per-Action; a Threat to Affiliate Networks?  —  If you're reading this post, then you can expect a flurry of news covering Google's beta launch of its Pay-Per-Action (PPA) product for AdWords.  Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
RELATED:
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product  —  Google announced the testing of a new pay-per-action, or PPA, advertising product today.  It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
Inside AdWords:
Pay-per-action beta test  —  Is there a specific action on your site that you want visitors to complete?  Do you know how much that action is worth to your business?  If so, you may be interested in our pay-per-action beta test.  Here's Rob K., Product Manager for Pay-Per-Action, to tell us more:
Joe / Techdirt:   Google Announces Pay Per Action Beta... And Something Else Which You Can Just Ignore
Barry Schwartz / Search Engine Land:
Google Launches Pay Per Action Ads
Discussion: WebProNews
Scott Karp / Publishing 2.0:
Can Google Transform The Entire Web Into A Direct Marketing Machine?
Discussion: WebMetricsGuru
Kevin Newcomb / Search Engine Watch Blog:
Google to Test Pay-per-Action Ads
Discussion: Vinny Lingham's Blog
Jeremyliew / Lightspeed Venture Partners Blog:   Google CPA will crunch lead gen arbitrageurs margins further
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute  —  The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services.  —  In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
Discussion: The 463, hypebot and Techdirt
RELATED:
Seth Sutel / Associated Press:
Online broadcasters challenge price hike
Discussion: PaidContent and Tech Beat
Dan Farber / Between the Lines:
Sun working on its listening gene  —  Last night at a Sun event featuring Tim Bray and Mike Arrington talking about Web 2.0, Sun CEO Jonathan Schwartz made a brief appearance.  I asked him about how Sun is faring in convincing startup companies and larger firms to adopt Sun products.
RELATED:
ongoing:
Mashing with Mike  —  Today we had that Mashup event at the Sun campus with Mike Arrington.  There were somewhere between 100 and 200 people there; I had fun and learned things.  —  Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion: CrunchNotes
Variety:
New Line nabs 'Gears of War'  —  Studio wins rights to videogame  —  New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii  —  Sony's new PlayStation 3 video game has gone from top dog to underdog in record time.  —  Despite the buildup and hype around its arrival in November, the PS3 has been outsold so far — at a rate of almost 2-to-1 — by the Nintendo Wii.
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet  —  How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B?  For the most part, the old-fashioned way: via a sneakernet.  It's not glamorous, but Google engineers hope to at least end …
Discussion: Scobleizer
Associated Press:
Oops!  Technician's error wipes out data for state fund … JUNEAU, Alaska (AP) — Perhaps you've experienced that sinking feeling when a single keystroke accidentally destroys hours of work.  Now imagine wiping out a disk drive containing an account worth $38 billion.
Discussion: Boing Boing
Financial Times:
Google searches for European lobbyists  —  By Andy Bounds in Brussels and Richard Waters in San Francisco  —  Google is seeking to hire a network of lobbyists in capitals across Europe as it tries to shape debate over pressing internet policy issues, from copyright to online privacy.
Tony Ruscoe / Tony Ruscoe's Blog:
Google Personalized Homepage Easter Eggs  —  Google announced an update to their personalized homepage today, which allows users to select from six custom themes (or skins).  I've seen several blogs report that Marissa Mayer hinted at some "Easter Eggs" hidden in the themes.
Vinny Lingham / Vinny Lingham's Blog:
Amatomu.com Launches  —  South Africa has just received it's first version of Technorati, and it's called Amatomu, powered by Mail & Guardian - one of our more prominent offline news publishers, that have really driven the online industry forward locally.  Tyler Reed covers off nicely on Amatomu on his blog.
Diarmuid Mitchell / BBC:
Mobiles set to play the game  —  For years now senior games industry figures and media analysts have predicted that mobile phone games will revolutionise the industry.  —  The former head of Sony Europe Chris Deering has described mobile gaming as the "big kahuna", with 1 billion mobile phones worldwide poised to take up games.
Discussion: textually.org and MoCoNews
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks  —  Apple TV is finally on sale and on the boat.  So, why bother?  Here's why Apple TV will change the world, slightly.  —  1. It's currently the only easy way to get stuff locked away in iTunes streaming to a TV set.  Bam.  Simple as that.
 
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 More Items: 
Dion Almaer / Ajaxian:
37 Signals Highrise Released
beta.bigmedium.com:
Magic Boxes, Canned Chaos and Creative Totems
Staci D. Kramer / PaidContent:
It's Back: Talk Of FOX-NBC Video JV Heats Up Again
Discussion: Lost Remote
Ted Haeger / Open Source Advocacy with Reverend Ted:
Mac vs. PC: How Would Linux Fit?
Discussion: Jeremy's Blog and digg
Robert Scoble / ScobleShow:
Cool tour of Microsoft Research's TechFest, Part I
Jeff Jarvis / BuzzMachine:
VON spiel: It's our TV
Discussion: Lawgarithms
Michael Kanellos / CNET News.com:
Using steam to cool computers
 Earlier Items: 
George Ou:
How Apple orchestrated web attack on researchers
Leander Kahney / Wired News:
Apple of Our Eye: Macs Save Money
Alan Graham / Web 2.0 Explorer:
How do you get people to use Web 2.0 technology?
Brian Caulfield / Forbes:
How To Spy On Google  —  Is Google working on a phone?
Valleywag:
ADOBE: Scoble's favorites
Discussion: Ryan Stewart
Jacqui Cheng / Ars Technica:
NFL fumbles DMCA takedown battle, could face sanctions
Tim O'Reilly / O'Reilly Radar:
Twittering your Home  —  I had no sooner got finished writing "don't discount twitter.
Ryan Block / Engadget:
Xbox 360 Elite: new, black limited edition Xbox with HDMI and 120GB drive