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5:35 PM ET, February 5, 2007

Techmeme

 Top Items: 
Gizmodo:
Super Bowl Ad Watch: Top Spots  —  Yeah, we know, the commercials were better than the game again this year, even though it was a pretty good Super Bowl for Colts fans at least.  There were a lot more HD spots in this year's game compared to last year's, too.
RELATED:
BBC:
Deal ends Beatles' Apple battle  —  Technology giant Apple has reached a deal with the Beatles to end the dispute over the use of the Apple name.  —  Apple Inc will now take full control of the Apple brand and license certain trademarks back to the Beatles' record company Apple Corps for continued use.
Gizmodo:
Apple Inc and Apple Corp Finally Hug it Out  —  Ok, so maybe there was no Super Bowl ad announcing a new iPod, but Apple Inc and The Beatles' Apple Corp do have some news to share this morning.  Both companies have finally put an end to their bickering over the Apple trademark.
Discussion: VoIP & Gadgets Blog
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Mona Elesseily / Search Engine Land:
New Panama Ranking System For Yahoo Ads Launches Today  —  Today, Yahoo will flip the switch for the new "Marketplace Design" algorithm in the US market, the system commonly known as Panama.  Parts of Panama have already gone live in the past few weeks.  But throughout today …
Kevin Newcomb / Search Engine Watch Blog:   Yahoo Ad Ranking System Now Live
Don Dodge / Don Dodge on The Next Big Thing:   Yahoo's Panama ad serving program launches today
Larry Dignan / Between the Lines:
Google Office vs. Microsoft Office: What's the end game?  —  Google is prepping a PowerPoint-ish presentation tool to finish off what Paul Kedrosky coined an anti-Office suite.  The big question is what's the end game here?  —  I'll leave the code and intricacies of the file conversions to the folks much better equipped.
Discussion: TechCrunch, digg and Googlified
RELATED:
David Barboza / New York Times:
Internet Boom in China Is Built on Virtual Fun  —  SHENZHEN, China — When Pony Ma, the 35-year-old co-founder of China's hottest Internet company, sends a message to friends and colleagues, the image that pops up on their screens shows a spiky-haired youth wearing flashy jeans and dark sunglasses.
RELATED:
Don Dodge / Don Dodge on The Next Big Thing:   Cell phones are the first screen in China
Brad Stone / New York Times:
Study Finds Security Flaws on Web Sites of Major Banks  —  Internet security experts have long known that simple passwords do not fully defend online bank accounts from determined fraud artists.  Now a study suggests that a popular secondary security measure provides little additional protection.
Chris Boggs / Search Engine Watch Blog:
Superbowl Ads - Where's the URL?  —  According to Reuters, a fair sample of this year's Super Bowl television advertisements actually caused fear or anxiety on the part of some test subjects at the University of California.  This makes sense, as there was a lot of violence …
RELATED:
Chris Gilmer / Download Squad:
Super Bowl commercials, re-run on YouTube
Discussion: UNEASYsilence
Business Wire:
Publishers Take Back Control of Their Ad Revenue with FAST AdMomentum  —  With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services  —  New product was developed in consultation with publishers who are looking …
Discussion: Tech Beat and Search Engine Land
RELATED:
Andy Beal / Andy Beal's Marketing Pilgrim:
FAST, the Comeback Kid?
Discussion: Associated Press
doughtyhanson.com:
Doughty Hanson Technology Ventures invests in Plazes  —  Plazes raises €2.7m from Doughty Hanson Technology Ventures to develop its community and mobile channels.  —  Munich/Zurich/Berlin, 5th February, 2007 - Plazes, the geo-community platform and worldwide leading web service …
Discussion: TechCrunch and VC Ratings
RELATED:
Katie Fehrenbacher / GigaOM:   Plazes Raises $3.5M
Robert Young / GigaOM:
Facebook - Smart or Stupid?  —  As we all know, one of the biggest stories in 2006 was about a deal that never happened.  Despite multiple rumors of buyout offers from various suitors, Facebook rejected them all and decided to stay independent.  Now, whether that was a smart decision …
Discussion: Tech Beat and Screenwerk
Phil Windley / Between the Lines:
Glimpsing the future with Amazon's Web services  —  Doug Kaye, the CTO at GigaVox Media has posted an interesting post on using Amazon's Web services as a platform for his new podcasting system.  (Disclosure: I'm the Executive Producer for IT Conversations which is a GigaVox production.)
Discussion: Rough Type and The Silent Penguin
Ben Arnoldy / Christian Science Monitor:
Bloggers can make money, but most keep day jobs  —  The rise of 'contextual advertising' has created a 21st-century version of royalties.  —  BOSTON - A penny for your thoughts?  Kevin Vahey has done a good deal better, turning a personal gripe into $1,000 a year of supplemental income.
New York Times:
Microsoft's Vista Debut Wasn't Nearly So 'Wow'  —  Television commercials for Microsoft's new Vista operating system show a spaceship taking off, a reindeer appearing in the middle of a suburban neighborhood and a man holding a piece of the Berlin wall.  —  "Every so often you experience something …
Discussion: Gizmodo and Valleywag
Om Malik / GigaOM:
Are Social Networks Just a Feature?  —  Social networks are now cropping up like mushrooms after a monsoon, most of them slight variations on the MySpace-Facebook model.  Unfortunately that trend has pigeonholed the notion of social networks into a web-page paradigm, a virtual Rolodex …
Discussion: Valleywag
 
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 More Items: 
Steve O'Hear / The Social Web:
Viacom's sledgehammer cracks User-Generated Content too
Discussion: Download Squad and Gizmodo
Google Analytics Blog:
New Google Mini Integrates Google Analytics
Mary Jo Foley / All about Microsoft:
Microsoft raises support fees for Windows, Office
Stan Schroeder / franticindustries:
Digg further reduces the influence of top diggers
Discussion: 10e20
Jeff Young / akamai.com:
Akamai to Acquire Netli
Katie Fehrenbacher / GigaOM:
Sequoia invests in Wi-Fi startup Meraki
Paul Kapustka / NewTeeVee:
YouTube Should Call Viacom's Bluff
Discussion: Search Engine Land
Rajeev Deshpande / Times of India:
Google Earth agrees to blur pix of key Indian sites
 Earlier Items: 
Thomas Ricker / Engadget:
Sony's three new models of retractable headphones
Discussion: Gizmodo and MobileWhack
Michael Arrington / TechCrunch:
Web 2.0 Directory Go2Web20 Upgraded
Discussion: Profy.Com and Cost Per News
Mike / Techdirt:
Collateral Damage: Viacom's YouTube Takedowns Include Personal Home Videos
Darren Murph / Engadget:
Divineo offers up LCD-infused Xbox 360, practicality in doubt
Discussion: Gizmodo, Kotaku and Xbox 360 Fanboy
Luca Filigheddu / Thoughts on VoIP, technology:
Sitofono goes Mobile
Marjolein Hoekstra / CleverClogs:
RSS-Enabled Marketing Search Engine : The Power 150
Matt Marshall / VentureBeat:
LinkedIn's chief executive steps down