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1:25 PM ET, February 5, 2007

Techmeme

 Top Items: 
Miguel Helft / New York Times:
A Long-Delayed Ad System Has Yahoo Crossing Its Fingers  —  Starting around 3 p.m. Pacific time on Monday, a group of Yahoo executives will begin shuttling among three "war rooms" at the company's search marketing unit here.  —  They will be scrutinizing an array of moving charts …
RELATED:
Mona Elesseily / Search Engine Land:
New Panama Ranking System For Yahoo Ads Launches Today  —  Today, Yahoo will flip the switch for the new "Marketplace Design" algorithm in the US market, the system commonly known as Panama.  Parts of Panama have already gone live in the past few weeks.  But throughout today …
Discussion: Business 2.0 Beta
Kevin Newcomb / Search Engine Watch Blog:
Yahoo Ad Ranking System Now Live  —  Today's the day, as any search marketer not living under a rock for the past few months knows.  Yahoo's flipping the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions.
Don Dodge / Don Dodge on The Next Big Thing:   Yahoo's Panama ad serving program launches today
Gizmodo:
Super Bowl Ad Watch: Top Spots  —  Yeah, we know, the commercials were better than the game again this year, even though it was a pretty good Super Bowl for Colts fans at least.  There were a lot more HD spots in this year's game compared to last year's, too.
Discussion: Zatz Not Funny! and digg
RELATED:
Jim Nail / Cymfony's Influence 2.0:
Before the kickoff, Doritos scores a touchdown  —  Pre-register to receive a copy of the full report  —  In the REAL contest (the battle of the Super Bowl ads to see which advertisers will get the most for their money), Doritos has already put a big lead on the board.
Chris Boggs / Search Engine Watch Blog:
Superbowl Ads - Where's the URL?  —  According to Reuters, a fair sample of this year's Super Bowl television advertisements actually caused fear or anxiety on the part of some test subjects at the University of California.  This makes sense, as there was a lot of violence …
Discussion: Reuters and ClickZ News Blog
Seth Godin / Seth's Blog:
Understanding the Super Bowl
Discussion: 901am, Mary's Blog and Digital Alchemy
Brad Stone / New York Times:
Study Finds Security Flaws on Web Sites of Major Banks  —  Internet security experts have long known that simple passwords do not fully defend online bank accounts from determined fraud artists.  Now a study suggests that a popular secondary security measure provides little additional protection.
Robert Young / GigaOM:
Facebook - Smart or Stupid?  —  As we all know, one of the biggest stories in 2006 was about a deal that never happened.  Despite multiple rumors of buyout offers from various suitors, Facebook rejected them all and decided to stay independent.  Now, whether that was a smart decision …
Discussion: Microsoft, Valleywag and Screenwerk
Mark Evans:
Will Google Office Catch On?  —  So, it's not surprising Google is apparently coming out with a Powerpoint-like service that will complete its online productivity suite portfolio - and, more important, give it the same arsenal as Microsoft Office.  The question is whether it matters?
RELATED:
Ben Arnoldy / Christian Science Monitor:
Bloggers can make money, but most keep day jobs  —  The rise of 'contextual advertising' has created a 21st-century version of royalties.  —  BOSTON - A penny for your thoughts?  Kevin Vahey has done a good deal better, turning a personal gripe into $1,000 a year of supplemental income.
David Barboza / New York Times:
Internet Boom in China Is Built on Virtual Fun  —  SHENZHEN, China — When Pony Ma, the 35-year-old co-founder of China's hottest Internet company, sends a message to friends and colleagues, the image that pops up on their screens shows a spiky-haired youth wearing flashy jeans and dark sunglasses.
New York Times:
Microsoft's Vista Debut Wasn't Nearly So 'Wow'  —  Television commercials for Microsoft's new Vista operating system show a spaceship taking off, a reindeer appearing in the middle of a suburban neighborhood and a man holding a piece of the Berlin wall.  —  "Every so often you experience something …
Discussion: Valleywag and Gizmodo
Business Wire:
Publishers Take Back Control of Their Ad Revenue with FAST AdMomentum  —  With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services  —  New product was developed in consultation with publishers who are looking …
Luca Filigheddu / Thoughts on VoIP, technology:
Sitofono goes Mobile  —  I'm happy to announce that Sitofono goes mobile for US and Canada users.  —  This means that you can now point your mobile phone's browser at www.companyname.sitofono.com, insert you mobile phone number in the edit box and call the company which owns that Sitofono from your mobile phone completely for FREE.
Discussion: The Jeff Pulver Blog and Roam4free
Katie Marsal / AppleInsider:
It's official: Apple and The Beatles kiss and make up  —  Apple and The Beatles' parent company Apple Corps said Monday they have entered into a new agreement concerning the use of the name "Apple" and apple logos, ending a testy trademark dispute dating back nearly three decades.
Discussion: Gizmodo, Engadget, Webomatica and digg
Matt Marshall / VentureBeat:
LinkedIn's chief executive steps down  —  Reid Hoffman, one of the earliest and most prolific players in the early years of the social network revolution, has stepped down as chief executive of LinkedIn.  —  LinkedIn, the online site for professional networkers, last week announced …
RELATED:
Reuters:
LinkedIn founder Reid Hoffman steps aside as CEO
Discussion: GigaOM and PaidContent
Darren Murph / Engadget:
Divineo offers up LCD-infused Xbox 360, practicality in doubt  —  No, we don't think this Xbox 360 case mod oddity takes the cake, but it ranks fairly high up there in the long list of mods that are impressive from a technical standpoint, but next to useless from a practicality stance.
Discussion: Kotaku and Xbox 360 Fanboy
 
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 More Items: 
Faith / destructoid.com:
Jack is back and in video form (update)
Discussion: Tech_Space, Techdirt and digg
Rajeev Deshpande / Times of India:
Google Earth agrees to blur pix of key Indian sites
Simon Willison / Simon Willison's Weblog:
Why you should be using disambiguated URLs
Discussion: Cost Per News
Thomas Ricker / Engadget:
Sony's three new models of retractable headphones
Discussion: Gizmodo
Smaran / TorrentFreak:
SecureIX Offers Anonymous BitTorrent Downloads
Discussion: broadbandreports.com and digg
Michael Arrington / TechCrunch:
Web 2.0 Directory Go2Web20 Upgraded
Mike / Techdirt:
Collateral Damage: Viacom's YouTube Takedowns Include Personal Home Videos
Matt Cutts / Gadgets, Google, and SEO:
Quick February hits
 Earlier Items: 
Fred / A VC:
A group of college kids made that on their own for $12.
Matt Marshall / VentureBeat:
BT to mesh with FON?
Duncan Riley / 901am:
Inside the PayPerPost marketing play book.
PhoneBoy / The PhoneBoy Blog:
HD VoIP? Oh, Brother...
Marjolein Hoekstra / CleverClogs:
RSS-Enabled Marketing Search Engine : The Power 150
Paul Kapustka / GigaOM:
FuturePhone, a Thing of the Past?
Discussion: CrunchGear
Matt Marshall / VentureBeat:
Meraki raises $5M to "connect the next billion people"
Michael Arrington / TechCrunch:
Online Photo Editing Overview