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6:35 AM ET, March 23, 2009


 Top Items: 
Om Malik / GigaOM:
Skype Now Means Business, Friends The SIP World  —  Skype, a division of beleaguered eBay, is going corporate.  The company today announced that it will play nice with corporate PBX systems that use Session Initiation Protocol (SIP).  According to The Wall Street Journal …
Chaim / About Skype:
Skype opens up to corporate SIP communications  —  New beta program brings Skype voice calling to SIP-based PBX systems  —  LUXEMBOURG, March 23, 2009 — Skype today announced the beta version of Skype For SIP for Business users.  SIP, short for Session Initiation Protocol …
Jeremiah Owyang / Web Strategy:
The Future of Twitter: Social CRM  —  Twitter has multiple business models to choose from  —  I get asked over and over: “How do you think Twitter will monetize?  What's their business model?”  While it's clear their already experimenting with ‘house’ ads, ads that promote features of their service …
Discussion: Between the Lines
Anthony Ha / VentureBeat: lets you answer customer complaints on Twitter  —  Most people on popular microblogging site Twitter (which just turned three) have probably seen customer service-type queries from other users — questions about how to make a product work, or complaints that it's broken.
Nat Ives / AdAge:
Media Giants Want to Top Google Results  —  Argue That Professional Sources Should Be More Recognized Than Blogs  —  NEW YORK ( — Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine's undifferentiated slush of results.
Steve Rubel / Micro Persuasion:
Media Companies Ask Google to Favor Their Content Over Blogs  —  Nat Ives reports in AdAge that a number of major media companies have asked Google to give it favorable positioning over blogs...  What year is this?  I thought it was 2009.  But when I read this I felt like it was 2004 all over again.
Discussion: Beyond Search, Newsome.Org and Open Gardens, Thanks:atul
Kara Swisher / BoomTown:
Exclusive: Dan Rosensweig Steps up to Take His Licks as Guitar Hero Frontman  —  Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig (pictured here) will take over as CEO and President of Activision Blizzard's powerful Guitar Hero franchise, according to sources close to the situation.
Eric Clemons / TechCrunch:
Why Advertising Is Failing On The Internet  —  Editor's note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.  In it, he argues that the Internet shatters all forms of advertising.
Danny Sullivan / Search Engine Land:
For Your Sunday Bulls**t Reading: Search Ads Are “Misdirection” Advertising
Discussion: Traffick
Should An iPhone App Developer Charge Or Run Ads?  (Galaxy Impact Case Study)  —  This is a guest post written by Bo Wang from iPhone app developer house Team iBokan, part of Bokan Technologies, about the lessons learned while conducting a pricing experiment on brick game Galaxy Impact, the company's first iPhone application.
Discussion: MarketingVOX
Ashlee Vance / New York Times:
Rivals Say I.B.M. Stifles Competition to Mainframes  —  MOUNTAIN VIEW, Calif. — I.B.M. has dominated the mainframe computer business since the category was created four decades ago.  And it still gets about one-quarter of its $100 billion in annual revenue from sales, software, services and financing related to the machines.
Andy Greenberg / Forbes:
Sinking China's Video Pirates  —  As streaming video piracy moves to China, start-up Vobile wants to attack copyright infringement on its home turf.  —  Web-based video pirates, like their water-based counterparts, are moving targets.  Even as Viacom continues its billion-dollar lawsuit …
Jesse Stay / Stay N' Alive:
The Potential for Facebook Search Kicks Twitter's Butt … Rob Diana recently did a post suggesting Facebook, rather than Twitter, was the real goldmine for data.  I, as I've inferred before on, wholeheartedly agree with that notion, and in fact, Facebook is already showing …
Discussion: AccMan Pro, OnoTech, Scobleizer and All Facebook, Thanks:atul
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 More Items: 
Newsosaur / Reflections of a Newsosaur:
The case for charging to read WSJ.Com
Rachel Metz / Associated Press:
Social Web sites face transparency questions
Josh / Redeye VC:
Nothing to Lose (or Risk Tolerance is a Competitive Weapon)
Discussion: HorsePigCow
Staci D. Kramer /
March Madness: Draws 4.8 Million Uniques During First Three Days
Discussion: TechCrunch
Multicore chips pose next big challenge for industry
Discussion: PC World and Slashdot
Alex Chitu / Google Operating System:
Find Images that Contain a Certain Color
 Earlier Items: 
Barbara Ortutay / Associated Press:
Recession casts shadow over video game conference
Discussion: VentureBeat and Kotaku
Eric Krangel / Silicon Alley Insider:
I Worked With Vivek Kundra, Don't Blame Him For DC Bribery Scandal
Discussion: Computerworld
Dan Rayburn / The Business Of Online Video:
Netflix: We're Not Throttling Streaming, Blame Your ISP