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1:25 AM ET, October 13, 2008


 Top Items: 
Michael Arrington / TechCrunch:
MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment?  —  MySpace launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago.  Like Facebook's similar product, it allows anyone to quickly create a targeted ad and serve it on MySpace.
Brian Morrissey / Adweek:
Can Search's ‘Beautiful System’ Extend to Display?  —  NEW YORK If there's been a “killer app” of Web advertising to date, it's search.  Targeting is near perfect, thanks to consumers directly expressing their intent.  The auction system has proven an incredibly efficient way to match supply and demand.
Discussion: GigaOM
Jessica Guynn / L.A. Times Tech Blog:
MySpace's latest bid to wring profit from social networking  —  The Holy Grail for social networks: turning popularity into profits.  All have ambitious plans to make money, but few are actually doing so in any meaningful way.  —  Facebook, for example, has amassed 110 million active users …
Cleve Nettles / 9 to 5 Mac:
What is the mystery port on the MacBook Pro?  —  So, today's case spy shots would reveal a couple of interesting nuggets if they turn out to be the final designs of Tuesday's MacBooks.  Firstly, the 13 inch-ish case is sans Firewire.  Systems Admins will have to move those Boot images over the network now for all but the Pro models.
Discussion: CrunchGear
John Markoff / New York Times:
Intuition + Money: An Aha Moment  —  IT started with a Harvard physicist acting on a hunch.  It ended up producing a new material, called black silicon, that could have a broad impact on technologies ranging from ultrasensitive sensors to photovoltaic cells.
Discussion:, Xconomy, Gizmodo and Slashdot
Brian Stelter / New York Times:
Mainstream News Outlets Start Linking to Other Sites  —  “Thou shalt not link to outside sites” — a long-held commandment of many newsrooms — is eroding.  —  Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors …
Amit Chowdhry / Pulse 2.0:
Google Android: 1.5 Million T-Mobile HTC G1s Have Been Pre-sold  —  Whoever thought Google Inc. (NASDAQ:GOOG) would not give Apple Inc. (NASDAQ:AAPL) a run for it's money when it comes to mobile handsets was wrong.  Later this month, Google will be releasing it's Android operating system on the T-Mobile HTC G1 phone.
Richard Dooling / New York Times:
The Rise of the Machines  —  “BEWARE of geeks bearing formulas.”  So saith Warren Buffett, the Wizard of Omaha.  Words to bear in mind as we bail out banks and buy up mortgages and tweak interest rates and nothing, nothing seems to make any difference on Wall Street or Main Street.
David Chartier / Ars Technica:
Washington DC latest to drop Microsoft for web apps  —  Washington D.C. has joined 500,000+ businesses and organizations in moving its communication and productivity tools into the cloud.  Vivek Kundra, CTO for the District, signed an agreement with Google to migrate the organization's 38,000 employees …
Chris Lee / Ars Technica:
New maskless lithography trick may keep Moore's Law on track  —  The continued improvements in lithography have been the driving force that has upheld Moore's Law.  Shorter wavelengths, better lenses, and adaptive optics have all contributed to this success story, which has allowed commercial chips …
Enigmax / TorrentFreak:
AC/DC Electrify BitTorrent Album Downloads  —  AC/DC will release its new album ‘Black Ice’ worldwide on October 20th, in physical format only since the band doesn't sell its music online.  However, the upcoming album has already been digitized by pirates, as it leaked to BitTorrent five days ago.
Discussion: The Inquisitr and
Richard MacManus / ReadWriteWeb:
Report: Enterprise 2.0 Apps Will Dramatically Fall in Price  —  A new report by Forrester Research states that the market for collaboration and productivity web apps in the enterprise (a.k.a. enterprise 2.0) is set for a shake-up, with prices to fall in some cases by over half.
Alex Zaharov-Reutt / iTWire:
A Netbook-style clamshell for the iPhone is coming!  —  OLO - it's the name of what looks like a notebook or netbook computer, but in place of the trackpad, you slot in your iPhone - and use its screen as a trackpad instead!  Genius of an idea - or as dumb as the Palm Foleo that never was?
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 More Items: 
Joel Hruska / Ars Technica:
Employees, not hackers, cause most corporate data loss
Steven Musil / CNET News:
Report: MP3 players threaten users' hearing
Paul Miller / Engadget:
PSP-3000 sneaks out a bit early, suffers an unboxing
Michael Arrington / TechCrunch:
MashLogic: Take Back The Web (By Getting Awesome Links)
Phone Arena:
First look at the Moto Krave ZN4
Discussion: IntoMobile and Engadget
 Earlier Items: 
Philip Elmer-DeWitt / Apple 2.0:
Spotlight on Apple notebooks: 1989 to 2008
Discussion: I4U News
Brad Stone / New York Times:
Amid the Gloom, an E-Commerce War
Discussion: AuctionBytes Blog
Mark / The Coffee Desk:
Microsoft's new ‘M’ programming language