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2:25 PM ET, April 15, 2008


 Top Items: 
Michael Arrington / TechCrunch:
Google's Don't Be Evil Not “Ordained Motto” Says Marissa Mayer  —  Google's “Don't Be Evil” motto, first uttered by Googler Paul Buchheit (now founder of FriendFeed) in 2001, has long been the pillar of their self-imposed code of conduct.  It was amended somewhat in 2006 when CEO Eric Schmidt …
Sydney Morning Herald:
Don't Be Evil or don't lose value?  —  Google vice-president Marissa Mayer in Sydney last week.  —  Asher Moses  —  As Google comes under ever increasing scrutiny for the power it has over our lives, the web giant is tiptoeing back from its long-held corporate motto, Don't Be Evil.
Discussion: Epicenter and Search Engine Land
Jeremy Wagstaff / loose wire blog:
Facebook is Dead.  I'm Not Being Facetious  —  Either there's a glitch in Facebook, or else it's dead.  Well, not dead, exactly, but I noticed that, at nearly 10 pm, none of my friends have done anything today to merit appearing on the News Feed of stuff (see above).
Jason Kincaid / TechCrunch:
Facebook News Feed Reports on You Behind Your Back
Discussion: All Facebook
Duncan Riley / TechCrunch:
Twitter Testing Advertising In Twitter Streams  —  Twitter was down tonight, nothing really unusual for the San Francisco based startup (to be fair though downtime has improved since they dumped Joyent), but what was different is some reports of users spotting ads in their Twitter stream during the service difficulties.
Vasanth Sridharan / Silicon Alley Insider:
Ads In Twitter Streams?  Nope  —  TechCrunch's Duncan Riley reports that Twitter is rolling out ads, based on “some reports of users spotting ads in their Twitter stream” recently.  —  One of those users then tells him that she was mistaken and hadn't actually seen an ad, after all.
Caroline McCarthy / The Social:
Elusive ‘Twitter ads’ spotted in the wild...or not
Discussion: The Blog Herald
Michael Arrington / TechCrunch:
AOL Buys Sphere's Blog Content Engine  —  Tomorrow AOL will announce the acquisition of San Francisco-based Sphere, a blog content engine that launched in 2006.  The price is not being disclosed, but sources are suggesting it's in the $25 million range, or possibly a little more.  More details from Om Malik
Tony Conrad / Sphere Blog:
Our New Address @ AOL.COM  —  Unlike the rumor that Sphere has reserved the Wrigley Field bleachers for Game 7 of the 2008 World Series, the conjecture about Sphere being acquired by a larger platform is officially true.  AOL has acquired sphere.  More information is here, here and here again for the curious detail seeker.
Greg Sandoval / CNET
Amazon's MP3s not affecting iTunes  —'s MP3 service is growing but not at the expense of Apple's iTunes, according to a report issued Tuesday by market researcher NPD Group.  —  About 10 percent of the people who shopped at AmazonMP3 in February were previous Apple shoppers, NPD said.
Danny Mendez / Download Squad:
Parenting 2.0: Mom pranks son's MySpace as punishment  —  A sassy 13 year-old Virginian laid the smack-down on a vacuum instead of doing his chores and then was caught looking at porn by his tech savvy mother, who stumbled upon some very suspicious looking cookies (not pictured above) stored on the computer's browser.
Adam Frucci / Gizmodo:
Kid Breaks Vacuum to Play Xbox Instead of Doing Chores; Mom Sells …
Discussion: Destructoid and Kotaku
Emil Protalinski / One Microsoft Way:
Windows XP SP3 now set for April 29 debut  —  Officially, Microsoft has been saying “the first half of 2008” whenever the company is asked to put a date for the release of Windows XP Service Pack 3 (SP3.  However, various sources have been expecting the Release to Manufacturing (RTM) …
Discussion: Computerworld
Christopher Vendemio /
Windows XP SP3 Release Dates
Dennis R. Mortensen / VisualRevenue:
IndexTools (Yahoo!) Web Analytics goes FREE!  —  Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps.  But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc.  I truly appreciate that.
Barry Schwartz / Search Engine Roundtable:
Google Local Business Center Allows Free Form Categories Now  —  You can now enter any category that you feel is best for your company in the category section of your Google Local Business Center listing.  In the past, you had to select a specific category that was in Google's database.
Discussion: Screenwerk
Mary Jo Foley / All about Microsoft:
There's more than one way to mesh  —  On April 15, startup Syncplicity, was hatched.  Syncplicity's management team includes a number of former (and near-former) Softies — including Steven Hazel, a former employee of FolderShare.  —  Microsoft acquired FolderShare, a file-sync vendor …
Discussion: ReadWriteWeb
Adrian Kingsley-Hughes / Hardware 2.0:
Psystar: Apple's terms violate U.S. monopoly laws  —  Psystar, a Miami-based OEM which is now offering OS X on generic PC hardware, claims that Apple's restrictive licensing terms violates U.S. monopoly laws.  Whoa, bold claim there.  Better have some deep pockets if the company wants to take the fight to court.
Audioholics Home Theater Reviews and News:
Blue Jeans Cable Strikes Back - Response to Monster Cable  —  Not long ago we reported that Monster Cable had issued a cease and desist letter to Blue Jeans Cable about their Tartan cables.  Little did the lawyer drones over at Monster know that Kurt Denke, the president of Blue Jeans was, in a former life, a lawyer by trade.
Omri / fring:
fring for your iPhone - it's a fringing world first!  —  OK.  So if you're one of the first lucky *#@$%&s to get your hands on an iPhone, you just got even luckier.  We've just made a special pre-release R&D version of fring for your iPhone - a mobile VoIP app publicly available for the iPhone?...yep that's a world-first!
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 More Items: 
Paul Graham:
Why There Aren't More Googles  —  Umair Haque wrote recently …
Farhan Memon / The AOL Search Blog:
AOL Mobile Search Meets the iPhone
Peter Ha / CrunchGear:
CrunchArcade: Nintendo officially prices Wii Fit
Miguel Helft / Bits:
Study: Google Lost Share of Search Ad Dollars to Yahoo
Discussion: Digital Daily
Laurie J. Flynn / New York Times:
Top Hard-Drive Maker Files Suit Against Rival
Fred / A VC:
Ten Questions About Entrepreneurs
Bill Ray / The Register:
Patent holders take 4G pledge of allegiance
Discussion: Nokia and Digital Trends
Anthony Ha / VentureBeat:
Apture drags online news experience into the 21st century
Discussion: and GigaOM
 Earlier Items: 
Brad Feld / Feld Thoughts:
Your Analytics Data Is Very Wrong
Ryan Singel / Threat Level:
Look Ma, I'm on
Mark Evans:
Who's Louis Gray?
John Markoff / New York Times:
Tesla Motors Files Suit Against Competitor Over Design Ideas
Discussion: Autopia
John Cook / Seattle Post-Intelligencer:
Farecast sold in $75 million deal
Discussion: ReadWriteWeb and Mashable!
Greg Sandoval / CNET
Rocker Peter Gabriel offers Filter to cut through online clutter