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6:35 PM ET, March 6, 2008


 Top Items: 
Apple Announces iPhone 2.0 Software Beta  —  Includes SDK & Built-in Microsoft Exchange ActiveSync  —  Apple® today previewed its iPhone™ 2.0 software, scheduled for release this June, and announced the immediate availability of a beta release of the software to selected developers and enterprise customers.
Erick Schonfeld / TechCrunch:
Kleiner Perkins Anounces $100 million iFund for iPhone Applications  —  John Doerr took the stage today at Apple's announcement of its iPhone software developer kit and announced a $100 million fund to invest in startups that create apps for the iPhone.  ""I can't wait to see the great new companies that we build together," he says.
Q&A: Microsoft Helps Connect Apple iPhone Users to Microsoft's Exchange Server  —  Terry Myerson, corporate vice president for Exchange, talks to PressPass about the importance of the new agreement between Microsoft and Apple to offer built-in support for Exchange on the iPhone …
Discussion: Microsoft Watch, CyberNet and Engadget
Ryan Block / Engadget:
Live from Apple's iPhone SDK press conference  —  9:05AM - Alright, we're here and registered!  We'll be checking in as things get going shortly.  —  9:26AM - It's minglin' time!  The space usually reserved for product demos is hollowed out for the Apple Continental Breakfast today …
Eric Bangeman / Ars Technica:
Apple releases iPhone SDK, announces push e-mail, Exchange support  —  Apple bolstered the iPhone's enterprise credentials during today's iPhone Software Roadmap event at its Cupertino headquarters.  Saying that business users were demanding additional capabilities from the iPhone …
Larry Dignan / Between the Lines:
Apple takes iPhone corporate in a big way  —  Apple has given technology managers their iPhone wish list in full in an effort to make its phone more business friendly.  The mission: Lure enough enterprises to the iPhone so Apple can hit its 10 million unit goal by the end of 2008.
Jim Dalrymple / Macworld:
Apple unveils iPhone SDK  —  Apple on Thursday unveiled the iPhone SDK (software development kit) at a special event at the company's headquarters in Cupertino, Calif. Apple executives said the SDK provides developers with the same tools it uses to develop applications for the iPhone.
Discussion: MacUser, PSFK and O'Grady's PowerPage
Kleiner Perkins Caufield & Byers Launches $100 Million iFund …
Discussion: DailyTech
Adam Frucci / Gizmodo:
iPhone Getting Multitouch Games, Including Spore
Discussion: Gearlog
Mary Jo Foley / All about Microsoft:
Apple finally acknowledges iPhone's Exchange support
Discussion: Out of the Box
Gregg Keizer / Computerworld:
Apple adds Exchange support to iPhone, unveils SDK
Discussion: PC World and Switched
James Lewin / Podcasting News:   Apple Hits The Ball Out Of The Park With iPhone SDK Introduction
Jason Snell / Macworld:
Apple iPhone Event
Peter Cohen / PC World:
IPhone Takes on the BlackBerry
Discussion: GigaOM, Tech Trader Daily and BBC NEWS
Matt Buchanan / Gizmodo:
iPhone SDK Available Today for Free, $99 to Publish Your App
Jason Calacanis / The Jason Calacanis Weblog:
Google will have 90% search market share in the US one year from now  —  That's an insane prediction I was told, after I made it in front of a half dozen of the most important public market investors in the tech world at a conference recently (think the largest shareholders in Yahoo and Google).
Who will stop Google from going to 90% market share?
Discussion: eWeek
Peter Lauria / New York Post:
YAHOO! GETS UPPER HAND IN M'SOFT FIGHT  —  Your move, Mr. Ballmer.  —  That's essentially the message Yahoo! sent to the Microsoft CEO with its decision yesterday to extend the March 14 deadline to nominate directors to its board.  —  And if Yahoo! CEO Jerry Yang thought his famously fiery counterpart …
Henry Blodget / Silicon Alley Insider:
Microsoft May Go All Cash, Raise Yahoo Bid to $31
Discussion: eWeek and Electronista
Long Zheng / istartedsomething:
Steve Ballmer screams “Web developers.  Web developers.  Web developers”  —  Rafael Rivera, who was my liveblogging companion and Bryant Zadegan's cameraman slave, took the rare opportunity to stand up to ask Steve Ballmer a question in the second MIX08 keynote also with Guy Kawasaki.
Discussion: All about Microsoft
Duncan Riley / TechCrunch:   Microsoft Mix Keynote Two, Live From Las Vegas
Yahoo! Local & Maps Blog:
Yahoo! Maps Updated With New Data and Functionality!  —  We've been working hard all winter long, and today, we've rolled out an update to Yahoo! Maps that delivers a number of improvements including; new neighborhood data, expanded worldwide coverage, and stylistic improvements.
The Identity Corner:
Microsoft acquires Credentica's U-prove technology  —  I am thrilled to announce that Microsoft has acquired Credentica's U-Prove™ technology, together with all of the underlying patents.  Microsoft plans to integrate the technology into Windows Communication Foundation and Windows Cardspace.
Kim Cameron / Kim Cameron's Identity Weblog:   Microsoft to adopt Stefan Brands' Technology
Chris Nuttall / Financial Times:
Sony, Microsoft discuss Blu-ray for Xbox 360  —  Sony is in talks with console rival Microsoft about offering a Blu-ray drive for the Xbox 360, according to a senior executive.  —  The Japanese electronics maker has until now touted Blu-ray as an advantage its PlayStation 3 holds over Microsoft's console.
Jeff Atwood / Coding Horror:
Death Threats, Intimidation, and Blogging  —  I miss Kathy Sierra.  —  Kathy was the primary author of the Creating Passionate Users blog, which she started in December 2004.  Her writing was of sufficient quality to propel her blog into the Technorati top 100 within a year and a half.
Jonathan Birchall / Financial Times:
Amazon to enter US wine market  —  Amazon, the world's largest online retailer, is to start selling wine in the US, entering a business fraught with regulatory complexities and littered with the wreckage of previous failures.  —  Amazon is looking to recruit a senior wine buyer …
ECS launches Asus Eee challenger  —  The G10IL promises HSDPA connectivity for under £250  —  The Asus Eee PC could have a new challenger in the guise of the ECS G10IL.  —  The new sub-$500 notebook will come with a HSPDA 7.2 datacard built-in.  —  Although currently still in production …
Dan Frommer / Silicon Alley Insider:
Google's YouTube To Power Other Video Sites?  —  We hear that Google is preparing to announce a new “white label” video hosting service that would let Web publishers use YouTube's video infrastructure to run their own video sites.  —  How would this work?  We don't know, but here's our guess …
Discussion: Mashable!
Yakov / Quintura blog:
RuTube Founders Exit at $15 Million Valuation  —  The leading Russian media holding Gazprom-Media is closing a deal to acquire a majority stake in the largest Russian independent online video community site RuTube valuing the business at $15 million, reports business daily Kommersant today.
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CareerArc: How Square's Debut Draws Concerns Over IPO “Ratchets” & Impact on Tech Talent  —  Square's IPO points a spotlight on “IPO Ratchets”—now a common demand among tech investors.  But how might ratchets affect employees?
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Steve Hamm / Business Week:
Negroponte Seeks a Laptop CEO
Chris Morrison / VentureBeat:
More assistance for your brain with ReQall, a memory aid
Discussion: GigaOM and
Dean Takahashi / VentureBeat:
Live blogging from HP Labs research event on new services, cool tech
Discussion: Tech Trader Daily
Ex-Game Rater Dishes the Dirt... ESRB Boss Fires Back
Discussion: Destructoid, Joystiq and Kotaku
Caroline McCarthy / The Social:
CBS' Smith still has faith in Joost, won't rule out Hulu
Sarah Perez / ReadWriteWeb:
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 Earlier Items: 
Marguerite Reardon / CNET
RIM targets consumers with multimedia offering
Discussion: Crave and Bloomberg
Michael Learmonth / Silicon Alley Insider:
What Writers' Strike? Viewers Bail On Web Video
Matt Kulick / Official Google Enterprise Blog:
Introducing Google Calendar Sync
Matthew Miller / Forbes:
Gates No Longer World's Richest Man
Andrew Chen / Futuristic Play:
Facebook viral marketing: When and why do apps “jump the shark?”
Discussion: All Facebook and VentureBeat
Leelefever / Common Craft:
Video: Twitter in Plain English